PowerBI
Thenjiwe Manzi
National Key Account Manager - On Premise
Johannesburg
Summary
Dynamic National Key Account Manager with Bacardi, skilled in territory management and customer relationship building. Proven track record of enhancing sales performance through strategic joint business planning and effective negotiations. Adept at leading teams and driving data-driven decisions, consistently achieving targets while fostering collaboration and adaptability in fast-paced environments.
Overview
14
14
years of professional experience
3
3
Certifications
Work History
National Key Account Manager - On Premise
Bacardi
11.2024 - Current
- Maximize the performance of existing customers through effective business planning.
- Acquire new KA customers in the SA market. Negotiate mutually beneficial partnership agreements that add value to both Bacardi and the customer’s business.
- Ensure excellence in execution at the customer level by leveraging cross-functional resources, such as the Sales team, Costumer Marketing team & supporting Distribution Partner/ KA Manager.
- Manage agreed budget forecasts and expenditures for each account, monitor customer performance and ROI, and implement corrective actions if needed.
- Increased overall sales performance by implementing strategic account management plans.
- Facilitated regular account reviews and provided updates on progress toward established goals, promoting transparency in client relationships.
- Lead junior KA customer account executives on best practices related to key account management strategies as well as ongoing professional development.
On Premise Regional Sales Manager - Inland
Bacardi SA
05.2023 - 10.2024
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 6 regional sales representatives and consistently achieved high sales targets.
- Increased regional distribution, sales and share by implementing strategic joint business marketing and sales plans whilst building new and nurturing existing key client relationships in the trade.
- Collaborate with 3rd party agencies and redistributors to drive success in volume and value growth for the trade.
Regional Field Sales Manager - Inland
Red Bull
07.2019 - 04.2023
- Developed strong relationships with key clients, resulting in increased loyalty and repeat business.
- Managed and train a team of field sales representatives to increase overall company revenue and market share using PIITCHER.
- Consistently exceeded sales targets by fostering a culture of teamwork, continuous improvement, and achievement among team members.
- Leading strategic planning initiatives, identifying areas for improvement and driving change across the department.
- Manage and drive 3rd party merchandising partner performance.
- KPI and budget management on a regional level; distribution, coverage, spend, POS placement, etc.
Inland Striker
Red Bull
04.2014 - 07.2019
- The main role of this position is to call on off premise customers in retail, gas stations and non-traditional channels.
- Manage and uplift the sales volume and growth of your defined territory, effectively implement vertical growth programme for your defined territory.
- Customer Management - Implementing company priorities according to the monthly and annual targets Understanding customer needs, feeding customers with information, action planning to solve customer problems.
- Analyzing customer results, action planning growth based on data.
- Building and maintaining strong business Relationships, by providing first class customers service so all opportunities can be explored and duly executed.
Wings Team Field Sales Captain - Pretoria
Red Bull
01.2013 - 12.2014
- As the Wings Team Captain, I assisted with payroll, I set shifts for the Pretoria team; recruitment, training new wings team joiners and managing our free goods budget.
Field Sales Brand Ambassador
Red Bull
03.2011 - 12.2013
- Live and breathe the Red Bull brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals. Drive the brand engagement on your Social Media handles via authentic content. Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers
Education
Higher Certificate - Supply Chain Management
Regent Business School
Johannesburg, South Africa 04.2001 -
BCOM - Financial Management
UNISA
Pretoria, South Africa 04.2001 -
High School Diploma -
Potchefstroom High School For Girls
Potchefstroom, South Africa 04.2001 -
Skills
Territory management
Customer relationship building & retention
Data-driven decision making
Sales negotiations
Joint business planning
Product promotion
Record of success
Budget management
Teamwork and collaboration
Team leadership
Adaptability and flexibility
Accomplishments
Power BI
Dare To Lead Course - Brene Brown
Train the trainer course - Red Bull
Award for Region of the year
Software
Certification
Dare To Lead
Interests
Social Media Marketing
References
Available on request
Timeline
National Key Account Manager - On Premise
Bacardi
11.2024 - Current
Dare To Lead
11-2024
On Premise Regional Sales Manager - Inland
Bacardi SA
05.2023 - 10.2024
Train The Trainer (PIITCHER Red Bull)
07-2022
Region Of The Year
12-2021
Regional Field Sales Manager - Inland
Red Bull
07.2019 - 04.2023
Inland Striker
Red Bull
04.2014 - 07.2019
Wings Team Field Sales Captain - Pretoria
Red Bull
01.2013 - 12.2014
Field Sales Brand Ambassador
Red Bull
03.2011 - 12.2013
Higher Certificate - Supply Chain Management
Regent Business School
04.2001 -
BCOM - Financial Management
UNISA
04.2001 -
High School Diploma -
Potchefstroom High School For Girls
04.2001 -
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