Primrose Radebe

• Managing cross-functional teams (+/- 50) to identify and capitalize on opportunities, integrating regional and global best practices to foster collaboration across functions
• Salesforce Effectiveness: ensuring governance through KPI/ OKR design, proactive analytics and real - time performance monitoring for effective decision - making
• Sales Enablement: actively collaborating and partnering with Global & Local teams to develop and deliver tools, resources, and training to support sales teams in achieving their targets.
• Subject matter expert on use and training of salesforce.com and ensuring the adoption of sales automation tools (e.g. REXIS, MH/KF Sell, Tableau reports, CX Insights) through continuous coaching
• Commercial Excellence reporting and analytics (e.g. funnel management), opportunity forecasting, and sales performance measures.
• Stakeholder Engagement: Work closely with various departments (e.g. sales, marketing, customer service, finance, professional services) to ensure seamless collaboration and alignment on commercial objectives.
• Project Management: Lead cross-functional projects aimed at enhancing commercial performance and customer experience.
• Inspiring a high performance culture through provision of customer insights and collaborating in region team meetings, field visits, leadership meetings and planning sessions across all networks in Africa
• Customer Feedback Lead for Africa: Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution +10 points cSAT, CES &NPS)
• ANCM Model Implementation: Project lead for Rexis Sales providing expertise in implementation up of new ODGs ( RD Kenya, Morocco, Nigeria & Cote d'Ivoire)
• Business process mapping and efficiency

• Governed all sales driven incentive compensation plans including Quota setting and incentive calculations for a team of 60 Sales Reps
• Sales Data Management:

- Provided analytical support to the Commercial Team utilizing tools such as CRM and sales tracking dashboards.

-Analyzed customer data to identify trends and anticipate customer needs.

• Setting and monitoring of field force KPIs to ensure effectiveness and productivity

• Managed & followed up on different affiliate SFE projects, both technical & execution
• Analyzed, reviewed & updated SFA / SFE data as well as efficiency metrics (sales characteristics, resource optimization preparation & sales efficiency) to give a comprehensive picture about affiliates performance
• Main point of contact: work with support teams either in affiliates or Global as well as different vendors support models to resolve technical & system related issues
• Led key CRM/CLM initiatives with affiliate representatives improving productivity to 85%
• Training Plan Management ( both product and system related)

• Healthcare Technology Assessment - conducted hospital build feasibility studies (Approx.15 big hospitals in Namibia)
• Organized and participated in networking events, effectively promoting the company's brand and services.
• Identified new business opportunities by researching market trends and competitor analysis.
• Developed compelling proposals that highlighted unique value propositions, winning numerous bids for new projects.
• Project Coordination