Siyandiswa Mthanti
Marketing Manager
Centurion
Summary
I am a Marketing professional with +10 years of work experience in the field of marketing, digital, brand management, communications and event management. I am a highly ambitious Digital Marketing Performance Manager with solid experience managing all levels of large-scale campaigns and projects. I have knowledge of the entire product marketing cycle right from planning to applying the use of various marketing strategies. I have expertise in using different sources of publicity, branding and promotion including social media effectively. I am experienced in planning and implementing various advertising campaigns, events, and promotional activities within a defined budget, using integrated marketing components such as traditional marketing, digital marketing, and social media marketing. Very proficient in handling a team of more than five people and guiding them effectively to achieve their targets. I am enthusiastic and self-motivated with a strong network and relationships with the corporate people. I also have expertise in market analysis, forecasting and client needs assessments.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Digital Performance Marketing Manager- Africa
Yara Fertilizer Africa
05.2021 - 12.2023
- Responsible for building, conceptualizing & executing Yara Mobile App strategy
- Overseeing and optimizing digital marketing campaigns to achieve specific business objectives
- Translate strategy and market intel into short - and long-term campaign strategy (always -on vs ad-hoc)
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives
- Collaborate with cross-functional teams to ensure integration with overall marketing and business plans
- Initiate and materialize in-market test & learn plan
- Drive brands and performance campaign with over 50 000 mobile users over 50% engaged users.
- Build customer lifecycle marketing in e-commerce environment (awareness, consideration, conversion, word of mouth, loyalty)
- Drive user acquisition and Mobile app engagement for Africa using paid media (Google and Facebook)
- Monitor key performance indicators (KPIs) to assess effectiveness of digital marketing campaigns
- Analyze data and metrics to identify trends and insights that can be used to optimize performance
- Generate regular reports for stakeholders, providing insights and recommendations
- Overseeing performance marketing budget
- Creation and publication of all marketing material in line with marketing plans.
- Developed and maintained relationships with customers and suppliers through account development
Marketing Manager
Networks Unlimited
04.2018 - 04.2021
- Managing all marketing for company and activities within marketing department
- Developing marketing strategy for company in line with company objectives
- Coordinating marketing campaigns with sales activities
- Overseeing company's marketing budget
- Creation and publication of all marketing material in line with marketing plans
- Planning and implementing promotional campaigns
- Manage and improve lead generation campaigns, measuring results
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns
- Monitor and report on effectiveness of marketing communications
- Creating wide range of different marketing materials
- Working closely with design agencies and assisting with new product launches
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Analyzing potential strategic partner relationships for company marketing
- Management of marketing team (6 people).
Distribution Marketing Manager (Africa)
Cisco Systems
04.2017 - 12.2017
- Responsible for developing, driving, and implementing channel marketing strategy for Cisco distribution within Africa Region
- Managed over 15 Distribution patners within the Africa Region
- Utilize data and shopper insights to provide recommendations to drive category distribution and market share
- Content marketing
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with distribution marketing managers
- Guide distributors to deliver highest impact with most appropriate messaging and highest return on investment possible for Cisco
- Working closely with product and corporate marketing teams will support brand development and experiential activities
- Guiding business partner's marketing plan to deliver highest impact with most appropriate messaging and understanding changing and differing priorities depending on territories and how these impact channel marketing.
Marketing Account Manager
Net-partnering - Digital Marketing Agency
05.2016 - 03.2017
- Responsible for executing Cisco, EMC, Intel Security, IBM and Lenovo marketing and branding strategy, plans and programs
- SEO
- Acted as client's liaison with agency and balance input of various agency departments, ensuring it meets client's objectives
- Understood client's marketing objectives in terms of sales, market share, competitor's products
- Assisted client in solving marketing problem
- Developed customized marketing strategy unique to each client
- Executed and delivered partner campaigns strategy across all channels focused on achieving results
- Measured effectiveness of each campaign using KPIs and metrics important to reach goals
- Content and material management of all media sources
- Aided business and organizational development and attended vendor and agency training sessions to develop relevant knowledge and skills.
Brand Manager
AxizWorkgroup
11.2013 - 04.2016
- Responsible for executing Cisco, EMC, VCE and Super Macro-marketing and branding strategy, plans and programs
- Responsible for executing product marketing and promotional programs
- Responsible for creating, obtaining approval, securing vendor funding, execution and claiming for all vendor plans as stipulated by relevant vendors
- Ensured consistency of Advanced Technologies division, and respective vendor's brand image through all communications and in all marketing collateral
- Responsible for tracking, monitoring and managing all campaigns, plans and promotions and supplying quarterly management reports about each campaign
- Organized and coordinated vendor events, boot camps and training
- Google Analytics/SEO
- Project-managed conferences and events
- Planned meetings and trade shows by identifying, assembling, and coordinating requirements establishing contacts, developing schedules and assignments, coordinating mailing lists
- Monitored budgets by comparing and analyzing actual results with plans and forecasts.
Business Practice Business Practice Marketing Lead
WestconSA
09.2010 - 10.2013
- Responsible for executing Cisco, NetApp, Motorola Magtek and Zebra marketing and branding strategy, plans and programs
- Responsible for executing product marketing and promotional programs in South Africa and Africa
- Responsible for creating, obtaining approval, securing vendor funding, execution, and claiming for all vendor / SP plans as stipulated by relevant vendors / SPs - regionalized
- Ensured consistency of Westcon-Comztek's and respective vendor's brand image through all communications and in all marketing collateral
- Responsible for tracking, monitoring, and managing all campaigns, plans and promotions and supplied quarterly management reports about each campaign
- Organized and coordinated vendor events, boot camps and training
- Project management of conferences and events
- Vendor MDFs - raised pre-approvals, claims and payments, managed vendor dashboards and uploaded marketing
- Planned and claimed marketing funds
- Project-managed internal and external marketing services
- Marketing communications - managed process of getting content for newsletter and uploaded content
- Managed training for Westcon Academy and vendors
- Managed PR and advertising
- Prepared marketing reports by collecting, analyzing and summarizing sales data
- Planned meetings and trade shows by identifying, assembling and coordinating requirements and established contacts, developed schedules and assignments and coordinated mailing lists
- Monitored budgets by comparing and analyzing actual results with plans and forecasts.
Education
BCom in Marketing and Management Science -
IMM
Johannesburg 01.2024 - Current
Certificate Channel Marketing -
Channel Institute
Online 01.2020 - 02.2020
National Diploma Tourism Management -
Durban University of Technology
Durban 01.2004 - 04.2006
Certificate in Information Technology Web Design -
Central Johannesburg College
Johannesburg 01.2003 - 12.2003
Certificate in Information Technology Programming -
Central Johannesburg College
Johannesburg 01.2003 - 12.2003
MATRIC -
MASPRO High School
Johannesburg 01.2000 - 12.2000
Skills
Microsoft Office Applications and other computer related productsundefined
Personal Information
- Ethnicity: African
- Dependents: 2
- Gender: Female
- Nationality: South African
- Marital Status: Married
Driver License
Code 08 & Own Vehicle
References
Further details, references, and certified copies of certificates available on request
Timeline
BCom in Marketing and Management Science -
IMM
01.2024 - Current
Digital Performance Marketing Manager- Africa
Yara Fertilizer Africa
05.2021 - 12.2023
Certificate Channel Marketing -
Channel Institute
01.2020 - 02.2020
Marketing Manager
Networks Unlimited
04.2018 - 04.2021
Distribution Marketing Manager (Africa)
Cisco Systems
04.2017 - 12.2017
Marketing Account Manager
Net-partnering - Digital Marketing Agency
05.2016 - 03.2017
Brand Manager
AxizWorkgroup
11.2013 - 04.2016
Business Practice Business Practice Marketing Lead
WestconSA
09.2010 - 10.2013
National Diploma Tourism Management -
Durban University of Technology
01.2004 - 04.2006
Certificate in Information Technology Web Design -
Central Johannesburg College
01.2003 - 12.2003
Certificate in Information Technology Programming -
Central Johannesburg College
01.2003 - 12.2003
MATRIC -
MASPRO High School
01.2000 - 12.2000
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