Siphokuhle Hlelani
Social Media Manager
Johannesburg
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
6
6
Certifications
Work History
HR Administrator
Wits Health Consortium
Johannesburg
05.2024 - Current
- Updated HR database with new employee information, changes in benefits, and other details.
- Prepared new hire letters, employee contracts, and corporate policies.
- Ensured accurate record-keeping by conducting regular audits of personnel files and HR databases.
- Handled on-boarding process for newly hired employees, which included distribution of all paperwork.
- Oversaw hiring, staffing, and labor law compliance.
- Maintained up-to-date knowledge of HR best practices, applying this expertise when advising managers on employee matters.
- Managed benefits administration for 200+ employees
Social Media Manager
Freelancer
Johannesburg
02.2023 - Current
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Created and scheduled 100+ social media posts monthly, maintaining consistent brand voice and aesthetic.
Brand Manager
Freelancer
Johannesburg
02.2023 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed and implemented annual brand strategies that resulted in 15% increase in brand awareness.
Social Media Manager
Bags by Hlehle
Johannesburg
01.2021 - 12.2023
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.
- Boosted engagement rates with creation of compelling and visually appealing content.
- Developed and implemented social media strategies across Facebook, Instagram, Twitter, and LinkedIn, resulting in 30% increase in overall engagement.
Store Associate
Bags by Hlehle
Johannesburg
01.2021 - 12.2023
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Worked with loss prevention in monitoring shopper behavior.
- Helped maintain optimal stock levels through consistent communication with management about inventory needs and discrepancies leading to fewer out-of-stock situations.
- Evaluated prices and conducted audits to detect and correct price discrepancies.
- Consistently met or exceeded monthly sales targets, contributing to 15% increase in store revenue year-over-year.
Peer Educator
Vaal University of Technology
Johannesburg
01.2022 - 12.2022
- Promoted culture of continuous improvement within Peer Education program by regularly sharing best practices with colleagues.
- Evaluated effectiveness of peer education programs by gathering feedback from students and staff, implementing improvements where necessary.
- Assisted in recruitment, selection, and training of new Peer Educators, ensuring well-equipped to fulfill their roles successfully.
- Increased retention rates among peers through consistent follow-up and personalized support.
- Conducted pre- and post-assessments, showing 30% improvement in knowledge retention among workshop participants.
Education
National Diploma - Human Resources Management
Vaal University of Technology
Vanderbijlpark, South Africa 01.2021 - 04.2023
Skills
Social Media Management
Social Media Strategy
Content Development
Facebook, Instagram, LinkedIn
Brand Promotion
Social Media Copywriting
SEO Optimization
Managing Complaints
Twitter, Tiktok, Pinterest, Clubhouse
Online presence monitoring
Community Management
Influencer Collaboration
Certification
Foundations of Digital Marketing and E-commerce
Timeline
Business Intelligence Data Analyst
11-2024
Foundations of Digital Marketing and E-commerce
06-2024
Introduction to Social Media Marketing
06-2024
Social Media Management
06-2024
HR Administrator
Wits Health Consortium
05.2024 - Current
Social Media Manager
Freelancer
02.2023 - Current
Brand Manager
Freelancer
02.2023 - Current
Peer Educator
Vaal University of Technology
01.2022 - 12.2022
Social Media Manager
Bags by Hlehle
01.2021 - 12.2023
Store Associate
Bags by Hlehle
01.2021 - 12.2023
National Diploma - Human Resources Management
Vaal University of Technology
01.2021 - 04.2023