Summary
Overview
Work History
Education
Skills
Awards
References
Personal Information
Software
Volunteer Work
Timeline
Generic

Phemelo Molefe

SENIOR CREATIVE EXECUTIVE
Randburg

Summary

A born creative and patron of the arts. I have worked in radio for 25 years. I started as a presenter at Voice Of Wits campus radio, and went on to present traffic on YFM's Afternoon Drive show alongside DJ Fresh.

I took a hiatus and completed a diploma in Copywriting at Vega.

Upon completion I was hired to work as Metro FM's sole Copywriter where, together with the station sound engineer, I was responsible for the sound of the station, as well as bringing life to on-air promotions, and a monthly newsletter.

My work at Primedia Broadcasting included, amongst other things, matching sponsors to resonant causes for Christmas Wish 2007/8. My biggest achievement was securing R1million in funding towards the healthcare, including a liver transplant, of a child born with a congenital disease affecting the liver, called Biliary Artresia.

At MediaHeads 360, I was part of the team that founded and conseptualised the award-winning drama, Iketsetse Zenzele, which continues to play on many radio stations across the country. This led to even more work in drama, producing and managing each project.

At Mediamark I have worked on many successful campaigns which have made Mediamark the choice agency when it comes to creative ideation and execution. These include successes with Netflix and McDonald's. What makes me do well at my job is my curiosity and my consistent pursuit of knowledge, and excellence. Curiosity, and thinking out of the box are my strengths.

Overview

2025
2025
years of professional experience
7
7
years of post-secondary education
4
4
Languages

Work History

Creative Executive

Mediamark
Johannesburg
1 2016 - Current
  • Conceptualise and implement non-traditional revenue (NTR) campaigns
  • Client presentations

Creative Executive

Radioheads (currently MediaHeads 360)
Johannesburg
05.2009 - 11.2016
  • Conceptualised and produced nontraditional radio campaigns, managed the studio administratively, encompassing the writing, casting, and production supervision of generic adverts
  • Managed the dramas produced by RadioHeads
  • Client presentations

Promotions Coordinator

Primedia Broadcasting
Johannesburg
07.2007 - 04.2009
  • Oversee the station's promotions, ensuring the proper implementation of all promotional assets from conception to broadcast
  • Prepare Post Campaign Analysis reports for clients post campaign

Copywriter

Primedia Broadcasting
Johannesburg
10.2006 - 06.2007
  • Conceptualised, wrote and oversaw the casting and production of generic adverts
  • Wrote live reads and assisted with the implementation of station promotions material

Freelance Copywriter

Metro FM
Johannesburg
09.2004 - 10.2006
  • Responsible for writing copy for station imaging and promotions, as well as voice over casting and studio/recording supervision
  • Conceptualised client promotions, produced the monthly newsletter, and wrote content for metrofm.co.za

Traffic Presenter, Show Producer

YFM
Johannesburg
08.2000 - 02.2002
  • Traffic Presenter on YFM's first ever afternoon drive show, called The EZ drive, which was hosted by DJ Fresh
  • Produced and hosted a segment called Zin's Beef, which was a discussion of topical and relatable content

Education

Bachelor of Arts - Creative Communication - Visual Arts

AAA School Of Advertising
Online
03.2024 - Current

Certificate - BYU Pathway

Brigham Young University
Remote
03.2021 - 03.2022

Garment Construction - Fashion

LISOF
Johannesburg
07.2017 - 12.2017

Digital Marketing Certificate - Digital Marketing

RED & YELLOW
South Africa
08.2017 - 10.2017

Diploma - Creative Communication (Copywriting)

VEGA - SCHOOL OF BRAND COMMUNICATIONS (IIE)
Johannesburg
02.2002 - 12.2003

Bachelor of Arts - Dramatic Art

The University Of The Witwatersrand
Johannesburg
01.1998 - 01.2001

Skills

Strategic Thinking

Voice Over

Writing

Radio industry knowledge

Campaign execution

Solution Implementation

Creative Direction

Innovative Mindset

Relationship Management

Public speaking abilities

Social Media Strategy

Strategic Thinking

Awards

  • 2014, RAB 'Radio, Best Of', Part of the team which conceptualised and produced this award-winning radio drama.
  • 2014, Gold Roger Garlick/Amasa, Best Integrated Financial Campaign, Standard Bank Access Banking Campaign.
  • 2015, MTN Radio Awards, Best Multi-Channel Promotion - Standard Bank Iketsetse.
  • 2015, 2 x Bronze Assegai Awards, Integrated Financial Campaigns, Standard Bank.

References

  • Mathapelo Monaisa, Director in Public Diplomacy, Department of International Relations and Cooperation, 082 336 9652
  • Lulama Mqina, Media Solutions Manager, Kaya FM, 083 459 5094
  • Gilda De Araujo, Founder: GirlsGoneGuru.com, 079 883 3401
  • Nozakhile Zwane, Senior Account Manager, DStv, 072 958 8945
  • Sandile Makasi, Second Counselor, Johannesburg Stake of the Church of Jesus Christ of Latter-Day Saints, 076 431 7393
  • Thabiso Sehloho, Former Second Counselor, Johannesburg Stake of the Church of Jesus Christ of Latter-Day Saints, 071 891 7765

Personal Information

  • ID Number: 8001080452089
  • Dependents: 1
  • Date of Birth: 01/08/80

Software

Adobe PhotoShop

Adobe Illustrator

Adobe InDesign

Microsoft Word

Microsoft Powerpoint

Microsoft Excel

Garage Band

Volunteer Work

I have volunteered across many roles within The Church of Jesus Christ of Latter-day Saints. These included roles as a Primary Teacher, teaching children aged 3 years old about the Gospel; Young Women's Secretary, where I helped with all of the admin related tasks within the church's Young Women programme; as a Young Women Second Counsellor I was able to teach young women between the ages of 12 and 13 about the Gospel of Jesus Christ; and as a Relief Society Teacher, I was assigned topics pertaining to the Gospel to teach to women 18 and above. I have also assisted my Ward, and Stake in their public relations efforts, and I was also the facilitator of the Hope Addiction Recovery Program.

Timeline

Bachelor of Arts - Creative Communication - Visual Arts

AAA School Of Advertising
03.2024 - Current

Certificate - BYU Pathway

Brigham Young University
03.2021 - 03.2022

Digital Marketing Certificate - Digital Marketing

RED & YELLOW
08.2017 - 10.2017

Garment Construction - Fashion

LISOF
07.2017 - 12.2017

Creative Executive

Radioheads (currently MediaHeads 360)
05.2009 - 11.2016

Promotions Coordinator

Primedia Broadcasting
07.2007 - 04.2009

Copywriter

Primedia Broadcasting
10.2006 - 06.2007

Freelance Copywriter

Metro FM
09.2004 - 10.2006

Diploma - Creative Communication (Copywriting)

VEGA - SCHOOL OF BRAND COMMUNICATIONS (IIE)
02.2002 - 12.2003

Traffic Presenter, Show Producer

YFM
08.2000 - 02.2002

Bachelor of Arts - Dramatic Art

The University Of The Witwatersrand
01.1998 - 01.2001

Creative Executive

Mediamark
1 2016 - Current
Phemelo MolefeSENIOR CREATIVE EXECUTIVE