Mitchell Christina Ntswaki Amakor
Johannesburg,Gauteng
Summary
Experienced Research Consultant in the tourism and hospitality industry, specializing in data analysis, market research, and industry trends. Proven track record of optimizing business strategies and enhancing customer experiences. Deep understanding of consumer behavior, market dynamics, and emerging trends to provide valuable insights for informed decision-making and sustainable growth. My goal is to assist organizations in navigating the complexities of the tourism and hospitality sectors by offering actionable research solutions that drive innovation, competitive advantage, and long-term success. With 7 years of experience, I have delivered research proposals for hotel development, destination management, and project management, conducting comprehensive market analyses, feasibility studies, and strategic evaluations that inform key decisions in managing hospitality and tourism projects. Expertise in translating data into actionable insights and managing complex projects consistently contributes to the successful execution of initiatives, helping clients achieve business objectives and stay ahead of industry trends.
Overview
7
7
years of professional experience
Work History
Senior Research Consultant
Pam Golding Tourism and Hospitality Consulting
04.2019 - Current
- Analyzing past operations' results and performing variance analyses.
- Identifying and analysing trends and forecasts and recommending improvements to the business processes.
- Researching market trends, conducting surveys, analysing data from competitors, and analysing the business's operations, expenditures, and customer retention to identify patterns of potential issues or improvements.
- Using data analysis and interpretations to guide the decision-making of the business.
- Assisting in evaluation and feasibility studies of upcoming hotel developments.
- Assisting in site inspection of upcoming hotel developments.
- Gather data on competitors and analyse their prices, sales, and method of marketing and distribution.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Research consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Seek and provide information to help companies determine their position in the marketplace.
- Using operations data to develop pricing models and identify areas for improvement.
- Using statistical, economic, and data modelling techniques and tools.
- Evaluated existing databases for potential issues or inaccuracies, implementing corrective measures as required to maintain data integrity.
- Employed qualitative and quantitative methods to conduct thorough competitor analysis for clients across diverse industries.
Research Intern
Pam Golding Tourism and Hospitality Consulting
03.2018 - 03.2019
- Participate in meetings and discussions regarding ongoing projects and client needs.
- Support the development of research papers and reports related to tourism trends, forecasts, and market insights.
- Monitor industry developments and competitor activities to identify emerging trends.
- Compile data and assist in preparing presentations for clients.
- Assist with field research, including interviews, surveys, and site visits when necessary.
- Help in preparing and maintaining research databases.
- Collaborate with senior researchers and consultants to provide analytical support.
- Assist in preparing and proofreading research documentation for accuracy and consistency.
- Completed research, compiled data, and assisted in timely reporting.
- Supported senior researchers in experimental design, ensuring robust and reliable results.
Education
Masters - Tourism and Hospitality Management
University of Johannesburg
Johannesburg, South Africa01.2022
BA Honours - Tourism Development
University of Johannesburg
Johannesburg, South Africa01.2019
BA - Tourism Development
University of Johannesburg
Johannesburg, South Africa01.2017
High School - Matric
Rand Girls School
Johannesburg, South Africa01.2013
Skills
- Analytical and planning abilities
- Market Research
- Qualitative research
- Research design
- Quantitative research
- Strong work ethic
- Effective multitasking
- Critical thinking
- Team collaboration
- MS office
BACKGROUND INFORMATION
Home Language: Sepedi
Other Languages: English, isiZulu, Setswana
References
- Kamil, Karrim, Managing Director, kamil.abdulkarrim@pamgolding.co.za, 011 486 6550
- Kaylon, Karrim, Senior Research Consultant, kaylon.karrim@pamgolding.co.za, 011 486 6550
BACKGROUND INFORMATION
- Name: Mitchell Christina Ntswaki
- Surname: Malovha
- Date of Birth: 1994-08-24
- ID Number: 9408240814083
- Age: 30
- Nationality: South African
- Gender: Female
- Race: Black
- Drivers Licence: Code 10
- Religion: Christian
- Marital Status: Single
- Postal Address: 5 Hawaii Street, Gosforth Park Estate, Germiston, 1401
- Email Address: ntswaki.maloba@gmail.com
- Contact Number: 067 2676 173
Timeline
Senior Research Consultant
Pam Golding Tourism and Hospitality Consulting
04.2019 - Current
Research Intern
Pam Golding Tourism and Hospitality Consulting
03.2018 - 03.2019
Masters - Tourism and Hospitality Management
University of Johannesburg
BA Honours - Tourism Development
University of Johannesburg
BA - Tourism Development
University of Johannesburg
High School - Matric
Rand Girls School
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