Lisa Kelly
Key Account And Marketing Manager
Irene, Centurion
Summary
Hardworking and passionate job seeker with strong organizational skills, proven track record of successfully working cross-functionally, alongside product, engineering and technical, marketing, creative and sales teams. Understand the importance of time management, relationship building and business management. Skilled in creating and implementing go-to-market strategies, monitoring competitor activity and customer needs. Interact with high profile customers and key supply partners. Provide excellent customer service and project a positive company image. Looking for a company that will provide growth opportunity.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Full Status Property Practitioner
Lew Geffen Sotheby’s International Realty
Centurion
08.2020 - Current
- Commitment and care. It’s more than respect for client, industry, property, or result—it’s integrity and disposition that lays foundation for superior experience at every touchpoint.
- Organized and detail-oriented with strong work ethic.
- Generate high standard of content generation, written and verbal communications, to all clients. Organize, co-ordinate and approve photography to be used in all marketing material.
- Database Management – I call and generate leads for prospective new sellers. Increased customer base by 56% in 2 years.
- Resolved problems, improved operations and provided exceptional service. Project plan through-out transfer process until date of registration.
- Build and maintain strong customer relationships not only with buyers and sellers but also conveyancing attorney’s, bond originators, bond appraisers, home inspectors and architects.
Business Development Director
Sky Digital (Interactive Mobile Digital Media Pty Ltd)
Centurion
03.2015 - 12.2020
- Oversaw launch of first AR (augmented reality) TV campaign in South Africa, together with Zappar, Shazam and Nestle. Nespresso ad resulted in 25 000 unique competition entries and 107% increase in sales activity.
- Strategized and directed first WEB-AR campaign in South Africa with Zappar, Coca-Cola and FCB. Reached 17 000+ engagements with average dwell time of 58 seconds per user.
- Led and executed AR campaigns with Engen, Disney, Makro all resulting in increased sales.
- Controlled re-launch of Enterprise with Tiger Brands. Directed new video and photography for 7 Step Quality Check Process production resulting in 5% JSE increase.
- Met weekly with clients, reporting feedback campaign results, to set and plan to meet KPI Goals.
- Collaborated with sales and marketing departments to support client acquisition.
- Signed new business with Hunters (DGB), Strawberry lips (Distell), Aspen Pharmaceuticals to go-live with connected packaging and AR executions, to enhance traditional online marketing and show improved ROI.
- Managed virtual reality experiences set-up for Sanofi and Aspen medical-board conferences.
- Worked on digital email and social lead campaign strategies for Domino’s Pizza (Taste Holdings), to increase lead-generation by 22%.
Key Account and Marketing Manager
Integrat Pty Ltd
Centurion
08.2012 - 02.2015
- Maintained margin goal of 30% while growing business relationships with customers and increased customer retention.
- Managed client relationships and campaign strategies. Offered extensive mobile knowledge and insight to clients, as to when and how to run SMS, MMS and USSD campaigns adding different consumer incentives.
- Oversaw weekly USSD campaigns with Daily Sun Newspaper to provide engaging content and provide attractive giveaways to increase subscriber base.
- Signed and managed Ampath Laboratories for SMS mobile billing platform, which decreased client invoice expenditure.
- Key account managed SABC Metro FM music awards. Consumer voting platform was executed through SMS and USSD mobile channels.
- Managed USSD campaign with Redd’s Apple Cider. Airtime rewards were redeemed instantly across pinless airtime. 29 million entries with 64% response rate.
- Coordinated with developers and engineers for multiple mobile projects simultaneously.
- Boosted company brand awareness in East Africa and West Africa and established a base of customers within these regions.
Key Account & Marketing Manager
PAYM8 Pty Ltd
Midrand
11.2008 - 07.2012
- Solidified strong customer/merchant relationships, by understanding customers' goals and business objectives.
- Worked effectively with internal and external customers to accomplish business goals of increasing transactions within account and growing profit margin.
- Maintained and grew relationships with current and new customers. Notable accounts included Edcon, TFG, Mascom (Botswana), Micro-finance industry.
- Managed PAYM8 corporate brand awareness, optimized design layout and product service offering on company website, Facebook, and Google Ads.
- Oversaw marketing calendar and ensured 96% of campaigns ran on time and within budget.
- Managed company exhibitions and corporate road shows nationally.
Education
Bachelor of Commerce - Communications And Marketing Management
University of Pretoria/Universiteit Van Pretoria
Pretoria, South Africa 01.1998 - 12.2000
Skills
Marketing Strategy
Account Management
Customer Relations
Event Management
Budget Management
Strategic planning
Working independently and collaboratively with key team members
Hungry to learn and grow and always willing to try something new
Deadline awareness and ability to handle pressure
Cool, calm and optimistic
Certification
Professional Designation Examination for full-status Property Practitioner
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Professional Designation Examination for full-status Property Practitioner
08-2022
Full Status Property Practitioner
Lew Geffen Sotheby’s International Realty
08.2020 - Current
Business Development Director
Sky Digital (Interactive Mobile Digital Media Pty Ltd)
03.2015 - 12.2020
Key Account and Marketing Manager
Integrat Pty Ltd
08.2012 - 02.2015
Key Account & Marketing Manager
PAYM8 Pty Ltd
11.2008 - 07.2012
Bachelor of Commerce - Communications And Marketing Management
University of Pretoria/Universiteit Van Pretoria
01.1998 - 12.2000