IAN BANN
SEO SPECIALIST & SENIOR CONTENT WRITER
Centurion
Summary
Knowledgeable SEO Specialist with depth of expertise in crafting engaging and compelling content across various platforms. Successfully developed and executed content strategies that align with organizational goals. Demonstrated proficiency in research and SEO optimization, ensuring content reaches target audiences effectively.
Overview
14
14
years of professional experience
Work History
Head of the Backlink Department & Senior Content Writer
Lion Digital
06.2023 - 02.2025
- Develop and implement SEO-driven content strategies to enhance search visibility and user engagement.
- Craft compelling website copy, blog posts, and marketing content tailored to diverse industry needs.
- Collaborate with design, development, and marketing teams to ensure content aligns with brand vision and conversion goals.
- Conduct in-depth keyword research and integrate best SEO practices to optimize organic reach.
- Run the backlink department. Finding and allocating hosting sites to generate high quality links from to increase authority.
- Write content for various brands, including: Fishing Superstore, Pro Speed Racing, Horsley Park Gun Shop, 4WD Obsession Noosa - Created audience-specific content for e-commerce and promotional campaigns.
- Waters Co Australia, BFX Furniture, Bikes Online AU & US - Developed content to enhance brand credibility and customer engagement.
- Blackwell's Wines & Spirits, Decorative Ceiling Tiles US, Chemist Australia, Chempro Chemist, Chemist Outlet, Pharmacy Direct - Produced SEO-friendly content to boost online traffic.
- SI Retail, Access Hardware, Ark Corporation US - Delivered tailored content that aligned with each brand's marketing strategy.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Collaborated with marketing team to develop targeted content strategies that drove lead generation and conversions.
- Improved search engine rankings by implementing SEO best practices in all written content.
- Conducted keyword research and analyzed analytics data to optimize content for maximum reach and impact.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
SEO Specialist
Self Employed
01.2014 - 05.2023
- Designed and executed SEO strategies to enhance organic traffic, improve search rankings, and increase conversion rates.
- Helped clients achieve measurable growth, including a 120% increase in organic search traffic and a 35% revenue boost within a year.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.
Digital Designer
Blue Link Lead Generating
10.2010 - 12.2013
- Designed digital assets, including website layouts, email templates, and social media graphics, to enhance user engagement and conversion rates.
- Created optimized designs that improved email open rates by 20% and website engagement by 25%.
- Worked closely with content creators and developers to ensure brand consistency and optimized user experiences.
- Aligned designs with brand image while meeting usability and website standards.
- Developed creative solutions that drove engagement with published content.
- Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
- Prepared briefs for projects and presented design ideas to stakeholders.
- Reviewed product positioning and online marketing content to identify room for improvement.
- Mentored junior designers, providing guidance on best practices and fostering a collaborative team environment.
- Streamlined workflow processes by creating reusable assets and templates for the design team''s use.
Education
SEO & Digital Marketing Certification -
Simplilearn
Advanced SEO & Content Marketing Courses - undefined
Udemy
SEO Strategy & Optimization Training - undefined
Mind Luster
Content Writing & Digital Marketing Certification - undefined
Great Learning
SEO Fundamentals & Content Marketing - undefined
SEMrush
SEO & Link Building Mastery - undefined
Ahrefs
Skills
- Advanced Keyword Research
- Competitor Analysis
- On-Page SEO Optimization
- Technical SEO Optimization
- Backlink Strategy
- High-Authority Link Building
- SEO Performance Tracking
- Data Analysis
- User experience
- Project management experience
- SEO optimization expertise
- Keyword optimization
- SEO
Accomplishments
- Optimized On-Page Content for a fitness client with stagnant blog rankings, resulting in a 40% traffic increase in three months.
- Strengthened Off-Page Authority by building a high-quality backlink profile for an e-commerce client, driving a 25% referral traffic spike.
- Resolved Technical SEO Issues during a retail client's site migration, stabilizing traffic within two weeks.
- Enhanced Client Confidence by diagnosing duplicate content issues and improving rankings within six weeks.
Tools Platforms
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- Surfer SEO
- WordPress
- Shopify
- HubSpot
- Chat GPT
- Deep Seek
Skills Expertise
- Advanced Keyword Research & Competitor Analysis
- On-Page & Technical SEO Optimization
- Backlink Strategy & High-Authority Link Building
- SEO Performance Tracking & Data Analysis
- Content Optimization for Search Intent & User Engagement
- Digital Strategy Development for Organic Growth
- SEO Content Writing & Strategy
- Website Copywriting & Landing Pages
Timeline
Head of the Backlink Department & Senior Content Writer
Lion Digital
06.2023 - 02.2025
SEO Specialist
Self Employed
01.2014 - 05.2023
Digital Designer
Blue Link Lead Generating
10.2010 - 12.2013
Advanced SEO & Content Marketing Courses - undefined
Udemy
SEO Strategy & Optimization Training - undefined
Mind Luster
Content Writing & Digital Marketing Certification - undefined
Great Learning
SEO Fundamentals & Content Marketing - undefined
SEMrush
SEO & Link Building Mastery - undefined
Ahrefs
SEO & Digital Marketing Certification -
Simplilearn
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