Fundile Mabaso

• Translated product strategy and user insights into wireframes, prototypes, and high-fidelity visual designs regarding the Advisory Connect 2.0 Portal.
• Conducted and applied user research, usability testing, and stakeholder feedback to iterate and improve solutions on the Advisory Connect project.
• Designed end-to-end user journeys and ensured consistency across digital touchpoints (web, mobile, portals).
• Collaborated with product managers and developers to ensure design feasibility and alignment with business objectives.
• Contributed to and evolved the design system and design standards for scalability and efficiency.
• Advocated for accessibility, usability, and design best practices throughout the organization.
• Presented and communicated design decisions clearly to stakeholders across business and technical teams.

• Delivered production-ready design assets and standardized components for complex banking pricing tools, including VAPM and Orchestrate.
• Applied critical thinking and problem-solving within agile cross-functional teams to resolve technical challenges in Credit Card Inbound NTB & NTP flows across all layers.
• Created and iterated prototypes throughout product lifecycle to support continuous discovery and ensure user-centric solutions.
• Collaborated with UX Central core team to shape design strategy and develop scalable, consistent UX approaches.
• Maintained collaboration with Business Analysts, Product Engineers, Solution Architects, Scrum Masters, and Testers through daily stand-ups and sprint planning using Trello and Miro.
• Facilitated stakeholder sessions to define customer-centric omni-channel banking solutions, ensuring alignment across digital channels.
• Contributed to the design system, promoting consistency across products while advocating for UX best practices and methodologies.
• Utilized various UX tools including customer journey mapping, process flows, low-to-high fidelity wireframes, and A/B testing to guide design decisions.

Reason for leaving organisation: Contract successfully completed.

• Converted business requirements from weekly sessions into intuitive wireframes for development handover.
• Kept abreast of HCI principles and visual design best practices, integrating insights into processes.
• Leveraged company data to adapt 'Business Banking' client model for omnichannel digital experience.
• Demonstrated design value and user experience to engage non-technical audiences effectively.
• Applied current website design principles to enhance user interfaces and improve usability. Conformed to the WCAG 2.1 standard guidelines.
• Collaborated with stakeholders to gather user requirements, conduct research, and resolve UI issues.

Reason for leaving the organisation: Project successfully completed.

• Client: Momentum
• Conducted facilitation sessions, research, and competitor analysis to address client needs for Momentum.
• Leveraged market analysis, customer feedback, and user research to design customer-centric solutions.
• Applied established design patterns to deliver effective technical solutions.
• Identified and mitigated technical risks throughout project lifecycle.
• Updated project documentation in accordance with organizational technical standards and governance frameworks.

Reason for leaving organisation: Contract successfully completed.

• Developed designs for business units by collaborating with cross-functional teams.
• Assessed design briefs to define project requirements and objectives.
• Illustrated design concepts for internal communications alongside group communications specialist.
• Designed new corporate interface and strategized aesthetics for successful campaign launches.
• Created marketing collateral for EXCO members across multiple business units.
• Facilitated design sessions with HR, Sales, and Marketing departments to align project goals.

Reason for leaving the organisation: I wanted to gain more experience consulting in the banking and insurance space.

• Conducted thorough research to address client needs and create graphic elements for desktop and mobile applications.
• Collaborated with product design engineers to gather user requirements and evaluate relevant research findings.
• Planned production steps and scheduled design process stages from research through to testing.
• Engaged in product design lifecycle processes to convey mood boards, user journeys, wireframes with Figma.
• Conveyed project plans through sitemaps, process flows, and storyboards for effective client communication.
• Developed navigation elements and maintained layout flow to enhance user interface experience.
• Created prototypes and UI mockups to illustrate site functionality; coordinated with front-end developers for implementation.
• Analysed customer feedback to refine UI and optimise overall product development.

Reason for leaving the agency: I wanted a new challenge.

• Executed internal and external visuals and user experience based on client briefs, primarily for mining and energy sectors.
• Revised PowerPoint presentations and redesigned corporate identity, social media, web content, and branding materials.
• Applied visual design principles and color theory to templates, infographics, and fact sheets.
• Produced daily graphical elements for presentations and online campaigns.
• Provided creative and technical guidance as liaison with marketing personnel and clients on design issues.
• Developed diverse content and design campaigns using Photoshop, Illustrator, InDesign CS6, and CC.
• Created unique web layouts and maintained websites utilising CSS, JavaScript, HTML, and WordPress.
• Constructed digital marketing strategies through performance analysis, audience identification, benchmarking, and brand alignment.

Reason for leaving the agency: Career growth.

• Implemented digital marketing strategies, social media maintenance, and website updates.
• Collaborated with creative team on branding, conceptualisation, and web design.
• Developed company’s digital infrastructure for social media and website layout.
• Engaged in desktop publishing and prepared finalized digital work for print production.
• Applied SEO/SEM strategies and utilized CRM software, including Google Analytics.
• Conceptualised client advertorial campaigns for billboards, magazines, and web layouts.
• Created product design concepts and prototypes for consumer and retail markets.
• Designed graphics for HTML mailers and interactive presentations.

Reason for leaving the agency: To complete my studies.