ANOTIDAISHE BENSON SWELA
Cape Town
Summary
Self-driven, multidisciplinary digital professional with 3+ years of experience in SEO, customer experience, marketing automation, and web development. I specialize in turning ideas into impact using creativity, systems thinking, and a digital-first approach. Proficient in tools like Google Analytics, Airtable, Synthesia AI, Microsoft Clarity, React, and Shopify. Skilled at managing cross-functional marketing projects, handling end-to-end customer support, and optimizing websites and funnels for performance and retention. Now pivoting into marketing full-time — bringing a tech-savvy, operations-ready, and highly curious mindset to your team. Personable and organized professional with strong multitasking skills and attention to detail. Well-versed in managing calendars and handling correspondence, proficient in office software and project management tools. Committed to enhancing productivity and streamlining administrative processes to support organizational goals.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Executive Assistant
DigiWorks
04.2025 - Current
- Scheduled and coordinated meetings via Google Calendar and Meet
- Managed internal task boards, CRM updates, and basic design edits
- Contributed to SEO and site updates using Webflow and Notion
- Supported collaborative projects with internal marketing and branding teams
Administrator (Operations, SEO & Web Development)
SeaEO Luxury Boats
03.2025 - Current
- Managed SEO audits, keyword optimization, and backlink strategy
- Updated and maintained website using HTML, JavaScript, and React
- Created Airtable dashboards and connected forms for booking workflows
- Embedded Microsoft Clarity and Google Analytics to track performance
- Coordinated video content production using Synthesia AI
- Oversaw Google Meet coordination, marketing campaign support, and internal content planning
- Ran basic accounting and invoicing for booking charges
Customer Success Agent
LTV Plus
12.2023 - 06.2024
- Provided live chat and email support using Zendesk and Keap
- Managed refunds, trial extensions, and phone support via Aircall
- Worked with Salesforce, Google Sheets, and Retool to track user activity
- Improved customer satisfaction by addressing and resolving complex issues in a timely manner
Data Evaluator & Analyst
OneForma
12.2024 - Current
- Analyzed media data (Apple Music) to improve AI algorithm accuracy
- Tested ML model outputs and validated metadata classification
Founder & Brand Owner
Grond Boksy
03.2023 - Current
- Launched and scaled a niche online store via BigCartel
- Managed Instagram and direct-to-customer marketing
- Integrated SEO, live chat, and shipping tools for a seamless customer journey
- Fulfilled 40+ orders and handled all customer service independently
Software Tester
Testbirds
08.2022 - Current
- Performed manual QA testing on desktop and mobile websites
- Logged detailed test cases and UI/UX improvement reports
Education
Bachelor of Science - Microbiology & Botany, Business Management (Minor)
University of South Africa (UNISA)
Pretoria11-2026
Bachelor's Pass - undefined
Groote Schuur High School
01.2021
Skills
- Digital Marketing: SEO Audits, Funnel Optimization, Email Campaigns, Synthesia AI
- Tools: Google Analytics, Microsoft Clarity, Airtable, Keap, Slack, Canva, Shopify
- Web: React, HTML, CSS, JavaScript, Webflow, CMS setup
- Project Ops: Google Meet/Calendar, Notion, Slack, Trello
- Support Platforms: Zendesk, Gorgias, Salesforce, HelpScout, Aircall
- Other: Generative AI, Content Planning, Booking Systems, Basic Accounting
Affiliations
- South African Society for Microbiology – Student Member
- Botanical Society of South Africa
- South African Football Association (Volunteer Coach)
Certification
- Google Digital Marketing & E-Commerce (2024)
- AI & Career Empowerment – Univ. of Maryland (2025)
- AWS Educate: Machine Learning Foundations (2025)
- BigCommerce & Shopify Support Agent – LTV Plus (2025)
- SEO Fundamentals – University of California (2024)
- Gorgias Certified Support Agent
Languages
Afrikaans
Bilingual or Proficient (C2)
Timeline
Executive Assistant
DigiWorks
04.2025 - Current
Administrator (Operations, SEO & Web Development)
SeaEO Luxury Boats
03.2025 - Current
Data Evaluator & Analyst
OneForma
12.2024 - Current
Customer Success Agent
LTV Plus
12.2023 - 06.2024
Founder & Brand Owner
Grond Boksy
03.2023 - Current
Software Tester
Testbirds
08.2022 - Current
Bachelor's Pass - undefined
Groote Schuur High School
Bachelor of Science - Microbiology & Botany, Business Management (Minor)
University of South Africa (UNISA)
References
• Jonah Ochieno Omanyo (Former Colleague)
Email: jonahomanyo@gmail.com, jonah.ochieno@ltvplus.com Phone: +254795086733
• Antony Theken Co-Founder (@GrondBoksy)
Email: nevinthekkan@gmail.com Phone: +27620877200
• Available upon request.
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