ALAINE ROSSOUW

Store count as of October 2022 - 98 stores | Staff count as of October 2022 - 1090 staff members

As a member of the Cash Crusaders corporate stores leadership and EXCO team I develop and implement key strategies for creating and sustaining a high performing organisation. Leading the design and execution of programs to nurture, develop and retain talent. In-depth knowledge of equality, diversity and inclusion and a proven record of building workforce pipelines and inclusive workplaces for a range of diverse candidates.

• Ensure business planning, performance monitoring and performance management processes inform and support each other and lead to continuous improvement of organisational performance. Collaborating with team members to achieve target results.
• Create and implement high performance L&D programs that support the organisation’s succession planning objectives and foster a highly effective management and leadership structure.
• Talent Management and Succession Planning through producing a pipeline of future Managers using internal and external recruitment.
• Design, build, implement, and embed organisational development/people strategies that drive transformational cultural change.
• Facilitate the development and implementation of employee performance measurements to gauge the success of programs and identify areas of improvement. Identify issues, analyse information and provided solutions to problems.
• Build a positive and achievement-oriented working environment for all employees.
• Strong commercial and financial acumen, with proven ability to lead and deliver transformational change.
• Develop and enforce company policies and procedures.
• Manage all Human Resource administration of 1 100 staff - Payroll Requirements - Employee Onboarding - Contracts, Job Descriptions, Leave Cycle Management, Staff Transfers, Staff Performance/Discipline Tracking and Labour Dept Requirements.
• Work within applicable standards, policies and regulatory guidelines to promote safe working environment.

• Managed the Group’s overall training development plan that addresses needs and expectations.
• Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
• Conducted orientation sessions and organised on-the-job training for new hires.
• Plan, organise, coordinate and direct training and educational activities at management, professional and supervisory levels.
• Implement effective and purposeful training methods by keeping abreast of training trends, developments and best practices.
• Management of the L&D budget and financial reporting.
• Management of various learning methodologies across the Group (e.g E-Learning, job rotation, coaching, job shadowing.
• Effective management of all training related activities across the Group.
• Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
• Communicated all learning and performance objectives, schedules and training assessments to upper management.
• Reviewed and edited all training materials for accuracy and company policy compliance.
• Coordinated technical training and personal development classes for staff members.
• Led daily, weekly and monthly coaching, counseling and feedback sessions.
• Trained staff during demonstrations, meetings, conferences and workshops.
• Trained new hires to perform cross-training exercises with experienced workers.
• Analysed effectiveness of training programs at all levels and recommended updates.
• Organised and edited training manuals, multimedia visual aids and other educational materials.
• Implemented new learning strategies depending upon employees' skill levels.
• Developed departmental systems and procedures to better align workflow processes. Seven (7) direct reports.
• Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching and managing to enterprise targets.
• Represented on the groups executive committee (EXCO) and management committee (MANCO).

• Responsible for the company's branding, marketing and communication with internal and external stakeholders.
• Responsible for clear communication between different departments and internal stakeholders.
• Planned and executed all traditional and digital marketing campaigns.
• Managed the achievement of brand objectives from strategies and action plans.
• Teamed up with the business development team to ensure that sales targets were met.
• Company spokesperson when it comes to the media.
• Managed publications and relationships with external suppliers to ensure that processes were done on time.
• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
• Developed strategic and tactical marketing plans for region.
• Promoted programs, products and services with multi-channel strategies.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Continually maintained and improved company's reputation and positive image in markets served.