Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Zainab Adil

Copywriter
Kimberley

Summary

Successful Copywriter with 5 years of converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.

Overview

6
6
years of professional experience
4
4
years of post-secondary education
2
2

Languages

Work History

Senior Copywriter

Vircube
Lahore
01.2022 - Current
  • Oversee various aspects of landing page creation, specifically copywriting and design as well as conversion rate optimisation through data-drive A/B tests
  • Create email marketing campaigns - behavioural, transactional and engagement - sent to targets of a million users
  • Enhanced SEO traffic from 500 users to 5000+ with blogs and article writing
  • Build strategic copy landing pages and website pages - boosted average landing page conversions by 25% in six months
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
  • Create appropriate social media posts and copy to boost engagement by 40%, while adhering to brand voice

Senior Content Writer

Wordsmiths Inc
Lahore
01.2018 - 01.2022
  • Developed and oversaw content creation for 20 plus major clients across various industries including tech, healthcare, lifestyle
  • Particularly well-versed in writing product guides and product descriptions according to the search engine, producing over 15,000 words of content in a month
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.

Copywriter

Technoloop
Lahore
01.2018 - 12.2018
  • Wrote long-from content for the website, including landing pages and company profiles increasing conversions by 20%
  • Created short-form content for social media and email marketing to boost engagement, increasing users by 30
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.

Education

Bachelor of Science - Sociology and Anthropology

LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
Lahore, Pakistan
05.2018 - 05.2021

Skills

Strategic planning, content strategy, keyword researchundefined

Interests

Attending group fitness classes for morale and boost of endorphins, dreaming of being a good lifter

Enjoy baking brownies from scratch and eating pasta every week with terrible reality shows

Currently into thrillers, reading The Silent Patient

Timeline

Senior Copywriter

Vircube
01.2022 - Current

Bachelor of Science - Sociology and Anthropology

LAHORE UNIVERSITY OF MANAGEMENT SCIENCES
05.2018 - 05.2021

Copywriter

Technoloop
01.2018 - 12.2018

Senior Content Writer

Wordsmiths Inc
01.2018 - 01.2022

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Zainab AdilCopywriter