Effiel Gumbochuma

Worked on Stella Artois, Corona, Castle Double Malt, Carling Black Label, Castle Lite, MXD, BEES app, South African Breweries Corporate Brand & ABInBev Africa.

My work included creating through-the-line concepts and copy for multiple global, regional, and local beer brands with a digital bias. As well as Corporate and Internal Communications for SAB, ABInBev and DraftLine respectively. Provided SEO and editorial guidance to facilitate delivery of top-quality content.

Confirmed compliance with regulatory standards and guidelines prior to publication.

• Researched industry trends and customer preferences to inform copy.
• Wrote copy for website pages, push notifications, web banners, programmatic banners, and apps adhering to Samsung's overarching brand identity and it's product and service offerings including Mobile, Household, Samsung Pay, and Samsung Members.
• Transformed technical information into easily digestible pieces tailored for specific audience segments using plain language principles.
• Reviewed and edited final copy for accuracy and legal adherence.

Brands: TIH, Dialdirect, Budget Insurance and Auto & General Insurance and the Namola Safety App.

Writing cross channel copy for multiple brands for direct marketing, social media, generic media, digital, customer engagement and PR pieces. Worked closely with design team to create visually appealing infographics accompanied by captivating captions for digital advertising campaigns. Contributed ideas during brainstorming sessions with marketing team members, fostering a collaborative environment.

Built social media presence through the development of shareable blog posts, increasing followers across platforms. Assisted in the creation of visually appealing infographics by providing well-researched data points and concise copywriting.

Brands: Telkom, Openserve, BCX, Yellow Pages, WeThinkCode

Influenced creative development for multi-channel campaigns across Telkom subsidiaries. Collaborated with strategy and digital teams to deliver content that drove engagement and conversions.

Wrote for radio, email, robots, event collateral, broadsheets, infographics, Out of home etc

Implemented A/B testing methods to continually improve the effectiveness of digital marketing content over time.

Developed captivating headlines and taglines that captured consumer attention and drove 'Big Deal' sales for retail.