Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
ULANDI STEENKAMP

ULANDI STEENKAMP

Bryanston

Summary

Accomplished Marketing Professional with Proven Track Record in Market Growth and Profitability

With over 30 years of diverse experience across various industries, including BFSI (Banking, Financial Services, and Insurance) and BPO (Business Process Outsourcing), I have consistently demonstrated success in developing and implementing strategic approaches to drive market growth and enhance bottom-line profitability.

As a strong communicator with natural leadership talent and high energy, I excel in building and motivating teams to achieve new levels of performance. My career reflects a commitment to quality, attention to detail, and a relentless drive to meet deadlines.

I am a self-motivated professional who thrives both individually and as part of a team. Eager to embrace new industries and roles, I am dedicated to achieving excellence in every endeavor. I am open to travel, both locally and internationally, and willing to consider relocation if feasible.

Overview

30
30
years of professional experience

Work History

Marketing Manager

iSON Xperiences
Johannesburg
10.2023 - Current
  • Company Overview: International BPO
  • Execute marketing strategies for CSS and iSON's BFSI divisions.
  • Manage digital and social media marketing, direct marketing, marketing collateral, lead generation, and sales support.
  • Proactively facilitated successful launch of BFSI events in Kenya and Egypt, with ongoing preparation for forthcoming Banking events in the United Kingdom.
  • Playing a crucial role in supporting the UK and France sales teams with marketing collateral, events, BFSI, and offshoring Going To Market strategies.

External Marketing Consultant

ZOOP Financial Services
Johannesburg
04.2022 - 09.2023
  • Company Overview: Workplace Lending
  • Provided expertise as an external consultant/agency to attract new Workplace Lending customers and increase the size of the lending book.
  • Streamlined access to short-term loans for small employers, enabling them to address their employees' immediate needs or emergencies.

Senior Marketing & Solutions Consultant

Credit Risk Connection (ADEPT Decisions)
Johannesburg
05.2019 - 03.2022
  • Attended and actively engaged in client design meetings to ensure tailored solutions aligned with both system functionality and marketing strategies.
  • Executed business consulting responsibilities for ADP client integrations, including providing initial and ongoing consulting engagements. Collaborated with the analytics team to design and execute effective champion/challenger marketing strategies.
  • Served as primary liaison for business and analytical clients, addressing all inquiries and concerns.
  • Successfully built and maintained partnerships with 3rd party providers & partners in my role as product owner for Direct Marketing Services.
  • Delivered high-quality, accurate deliverables by mastering product presentations, demos and user guides for partners and prospects. Offered sales support when necessary, with expertise in creating compelling sales documents.
  • Delivered training and onsite consulting services for decision engine functionality.
  • Conducted User Acceptance Testing of the configured solution to validate adherence to client requirements prior to delivery.

Executive Sales Manager

Trans-Africa Life
Pretoria
04.2018 - 04.2019
  • Trans-Africa Life operates within the Trans-Africa Group, focusing on a range of products such as funeral cover, credit life insurance, lending, and outsourced call centres.
  • Contributed to the establishment of a successful field agent market for funeral and life products, enhancing brand awareness within the direct marketing sector.
  • Collaborated with workers unions to establish strong relationships and drive business growth.

Self-Employed/Owner

Executive Placements
Pretoria
11.2017 - 03.2018
  • Managed external recruitment and training for Sanlam's largest Management Outsourced Franchise, overseeing the onboarding and development of new agents in addition to supporting marketing events and promotions.

Principal

Sanlam MO Bluestar and SKY Franchise
Pretoria
10.2015 - 10.2017
  • Managed a Sanlam Bluestar franchise with 20 advisors across the country, overseeing the distribution of Sanlam's full range of products.

Managing Director

Profitable Business Outsourcing
Pretoria
01.2015 - 09.2015
  • Founded Profitable Business Outsourcing (PBO), dedicated to delivering exceptional data and appointments for financial advisors

Lead Consultant: Marketing & Process Operations

Principa
Cape Town
01.2011 - 12.2014
  • Established a rapidly growing Marketing Services business that specializes in intelligent prospecting for financial and retail services clients.
  • Managed and expanded client portfolio to drive retention and growth.
  • Increased revenue streams by identifying new opportunities and expanding relationships within existing projects.
  • Built strong relationships with stakeholders, contributing to the success of our client's business.
  • Developed and implemented financial forecasting systems.
  • Implemented and prioritized quality deliverables.

Various Positions

Absa Group Limited
Johannesburg
07.1994 - 12.2010

LEAD & CAMPAIGN MANAGER

  • Personal & Micro Lending

NATIONAL SALES MANAGER

  • Global Retail & Commercial Bank

BUSINESS SPECIALIST - CUSTOMER VALUE MANAGEMENT

  • Retail Banking Services

FINANCIAL ACCOUNTANT

  • Finance - Retail Banking Services

MANAGEMENT ACCOUNTANT

  • Finance - Retail Banking Services

FINANCIAL ANALYST

  • Commercial Managers, Business Development & Commercial Property Finance
  • Group Schemes & Retail Banking Divisions

Education

Matric -

Vrede High School

BCompt (Accounting & Auditing) -

University of South Africa

Diploma in Business Management -

Gordon Institute of Business Science

Certificate Digital & Social Media Marketing -

University of Cape Town

Regulatory Examination (RE5) -

Moonstone

Skills

  • Finance
  • Product Development
  • Analytics
  • Lending products
  • Campaign Management
  • Call Centre Processes
  • Marketing Consulting
  • Direct Marketing
  • Digital Marketing
  • Social Media Marketing
  • Operations Consulting
  • Lead Generation
  • Life Insurance
  • Investments
  • Funeral Insurance
  • Decision Engines

References

  • Stephen Leonard, CEO, Credit Risk Connection

      sleonard@adeptdecisions.com, +971 50 688 3580

  • Jean Cronje, Founder at Zoop Financial Service

      jean@zoopfs.co.za, +27(0)82 573 0545

  • Michellle Mogo, Global Head of Marketing at iSON Xperiences

      Michelle.Mogo@isonxperiences.com, +27(0)82 337 2558

Timeline

Marketing Manager

iSON Xperiences
10.2023 - Current

External Marketing Consultant

ZOOP Financial Services
04.2022 - 09.2023

Senior Marketing & Solutions Consultant

Credit Risk Connection (ADEPT Decisions)
05.2019 - 03.2022

Executive Sales Manager

Trans-Africa Life
04.2018 - 04.2019

Self-Employed/Owner

Executive Placements
11.2017 - 03.2018

Principal

Sanlam MO Bluestar and SKY Franchise
10.2015 - 10.2017

Managing Director

Profitable Business Outsourcing
01.2015 - 09.2015

Lead Consultant: Marketing & Process Operations

Principa
01.2011 - 12.2014

Various Positions

Absa Group Limited
07.1994 - 12.2010

Matric -

Vrede High School

BCompt (Accounting & Auditing) -

University of South Africa

Diploma in Business Management -

Gordon Institute of Business Science

Certificate Digital & Social Media Marketing -

University of Cape Town

Regulatory Examination (RE5) -

Moonstone
ULANDI STEENKAMP