Thuso Maema

Results-driven MBA graduate with over 5 years of experience in leadership, performance management, and financial education. My recent MBA dissertation, “Measuring the Influence of Social Media Advertising on the Purchasing Frequency at South African Retail Stores,” reflects my passion for understanding consumer behavior and digital marketing dynamics within the retail sector. This research involved quantitative analysis of 500 respondents and offered actionable insights on how social media platforms impact purchasing trends — equipping me with strong analytical, research, and strategic marketing skills.

In addition to my academic background, I bring practical experience in managing people, facilitating training, and driving performance improvement in complex environments. I am now seeking to transition into a business-focused role where I can apply my analytical thinking, business development insight, and communication expertise to contribute to organisational growth and innovation.

• School-Based Budget Simulation Programme: Developed and delivered budgeting and financial planning simulation for learners, enhancing practical financial decision-making skills.
• Performance Data Dashboard: Led creation of a classroom-level tracking system for learner performance, identifying early signs of disengagement and guiding remedial efforts.

• Focused on consumer engagement with digital marketing in South Africa’s retail sector.
• Used survey tools and SPSS (if applicable) for analysis.
• Presented findings on how specific platforms (e.g., Facebook, Instagram) influenced customer spending habits.