Prop Data, Windows, Powerpoint, Accounting erm, CRM
Sonia Amod
Property Practitioner
Parkmore,GP
Summary
Sonia is a passionate real estate professional with over 15 years of experience in sales, leasing, and negotiations, dedicated to helping clients find practical solutions that meet their property needs. As a licensed realtor and top-performing agent at Real Estate Services, she has successfully assisted clients in buying, letting, and selling properties across the Gauteng region. An astute entrepreneur with a proven sales track record, Sonia has built and maintained a strong database of repeat and referral clients through exceptional service and trusted relationships. She continuously develops new business opportunities and shares her knowledge by mentoring and training team members to achieve high performance. Her professional background also includes extensive experience in financial accounting within several blue-chip companies, where she gained expertise in financial analysis, business strategy, marketing, budgeting, and policy development. This corporate foundation strengthened her negotiation skills and contributed to the successful acquisition of new business deals and long-term client partnerships. Smart, well-spoken, and results-driven, Sonia is known for her professionalism, excellent presentation skills, and commitment to delivering outstanding customer service.
Overview
27
27
years of professional experience
6
6
Languages
13
13
years of post-secondary education
Work History
Property Practitioner
TYSON PROPERTIES
03.2025 - Current
- Sales and leasing. Listing, marketing, exhibiting, and negotiating the sale or lease of residential, commercial, or business properties.
- Disclosing all material facts and defects about a property to potential buyers or tenants to ensure transparency.
- Managing properties on behalf of landlords.
- Performing comparative market analysis to advise clients on realistic property prices.
- Assisting with, facilitating, brokering financing for property transactions.
- Registering with the Property Practitioners Regulatory Authority (PPRA) and complying with regulatory requirements
Property Practitioner
Real Estate Services
02.2021 - 02.2025
- Manage residential properties. Vacancy placements – Commercial & residential
- Achieves marketing and sales operational objectives by contributing marketing and sales information.
- Prepare and complete marketing action plan.
- Meet marketing and sales financial objectives by forecasting requirements and preparing annual budgets.
- Set monthly and annual sales and rental targets.
- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements.
- Identify marketing opportunities by understanding consumer requirements.
- Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
- Sustains rapport with key accounts by making periodic visits.
- Provides information by collecting, analysing, and summarizing data and trends.
- Ability to work under pressure
- Strong closing skills
- Ability to present multiple product lines – sale/lease
- Pro-active and good listener
- Great written and verbal communication skills
- Attention to detail
- Superior organizational and time management skills
Keller Williams Select
04.2018 - 01.2021
- Property Valuations/ Sales/ Rentals/ Property advice
- Commercial and residential: leasing and sales
- Source specific properties for existing and new clients (eg. senior citizens, investment properties, holiday homes for international clientele base)
- Conducting telesales to obtain new business
- Cold call and source sellers for sole mandates
- Build and maintain strong business relationships with clients
- Handle seller, buyer and conveyancing queries
- Assist both seller and buyer with securing finance through bond originators
- Evaluate properties, advise both sellers and buyers on the best suitable options for their circumstances to make informed decisions
- Design solution packages for clients in distress, divorce, deceased and departed matters
- Develop company brand awareness drive
- Attend Marketing and Media functions that are to the benefit of the company
- Identify possible opportunities to build brand and further reach
- Network with relevant property industry players – new developments, construction sector, marketing expo’s, member of BNI, Relocation companies, conveyancing attorneys, etc.
Property Practitioner
Chas Everitt International
08.2011 - 10.2017
- Develop and contribute towards new business strategies
- Implement new business strategies in coordination with Randburg division and company as a whole
- Develop and present implementation plans
- Confer with bank valuers, lenders, home inspectors, and pest control operators to ensure that terms and conditions of purchase agreements are met before closing dates.
- Prepare documents such as representation contracts, purchase agreements, closing statements, deeds and leases.
- Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other
- Promote sales of properties through advertisements, open houses, and participation in multiple listing services.
- Display commercial, industrial, agricultural, and residential properties to clients and explain their features.
- Review plans for new construction with clients, enumerating and recommending available options and features.
- Solicit and compile listings of available rental properties.
- Rent or lease properties on behalf of clients.
- Locate and appraise undeveloped areas for building sites, based on evaluations of area market conditions.
- Inspect condition of premises and arrange for necessary maintenance or notify owners of maintenance needs.
- Accompany buyers during visits to and inspections of property, advising them on the suitability and value of the homes they are visiting.
- Advise clients on market conditions, prices, mortgages, legal requirements and related matters.
- Review property listings, trade journals, and relevant literature, and attend conventions, seminars, and staff and association meetings in order to remain knowledgeable about real estate markets.
- Contact property owners and advertise services in order to solicit property sales listings.
- Develop networks of attorneys, mortgage lenders, and contractors to whom clients may be referred.
- Conduct seminars and training sessions for sales agents in order to improve sales techniques.
- Conducting telesales to obtain new business
- Tracking and reporting at specified times, of all critical data, producing regular and ad hoc reports on activities to the Sales manager and principal as required.
- Submit Activity Report with actual versus target figures for all my farming areas
- Weekly planning report to Sales manager and principal
- Should any target not be achieved, submit a full report as to why the target was not reached and submit plan as to how the situation is going to be rectified
- Adhere to task and financial, targets, company policies, procedures and business ethics as prescribed
Accountant
MEDICAL DISTRIBUTORS
02.2009 - 06.2011
- Prepare monthly accounts according to GAAP/IFRS
- Compile and analyse financial information to prepare entries to accounts, such as general ledger accounts
- Assist in establishing, maintaining and coordinating the implementation of accounting control procedures
- Reconciliation of all general control accounts for the group
- Ensuring that the payroll deductions are accurate and facilitate payments at month end
- Cash flow management and general creditors payments
- Preparation and payment of Vat returns, PAYE, SDL, UIF
- Providing support to the Group financial manager in carrying out the financial accounting function of the group and any ad hoc activities related to her from time to time as required
- Daily input of GL journals
- Ensuring accuracy and integrity of data
- Reconciliation & responsibility of GL accounts
- Preparation and completion of financial year end requirements
- Control of Fixed Asset Register
- Preparation of Opex reports and follow up on variances
- Reason for leaving: Change of career
Contract Accountant
PRIMEDIA OUTDOOR
11.2007 - 10.2008
- Management accountant – AFRICA Region
- Monthly sales reporting
- Entry of transactions into the general ledger and submission of income statements
- Balance sheet reconciliations
- Inter-company loan accounts recons
- Preparation of weekly cashflow report
- Management reports
- Processing and payment of monthly Creditors & subcontractor payments
- Salary payments
- Credit control management
- Year-end audit preparation.
Contract Accountant
METRORAIL
10.2005 - 09.2006
Housing Fund Accountant
NURCHA – National Urban Reconstruction and Housing Agency(National Housing Finance Corporation)
06.2001 - 09.2005
- Funding Housing Projects – Eg. Cosmo City, National Housing
- Preparation and processing of cashbook, general journal entries
- Report on operating expenses (Income statement)
- Preparation, processing, payment and reconciliation of Creditors and salary payments
- Credit control of projects - Cosmo City and RBA Construction
- Processing, collection and reconciliation of Debtors accounts
- Preparation of Cash flow report
- Balance sheet accounts reconciliation
- Inter-company loan accounts
- Maintain Fixed asset register and prep of depreciation
- Preparation and submission of vat returns
- General administration and client service
- Banking of customers cheques and debtors’ allocations
- Administrative and ad hoc functions
- Year-end audit preparation.
Assistant Finance accountant
LIBERTY HEALTHCARE
03.1999 - 05.2001
- Capturing Cashbook to trial balance
- Customer service
Education
National Diploma - Cost and management Accounting
UJ
Johannesburg 02.1996 - 04.2004
High School Diploma -
Missouri Secondary School
Johannesburg South 02.1991 - 11.1995
Skills
MS Office Suite
PowerPoint
SAP
ORACLE
SYSPRO
Quickbooks
Pastel
Software
Interests
Youtube Documentaries
Personal Information
- ID Number: 760901 0870 088
- Gender: Female
- Availability: Immediately
- ID Number: 760901 0870 088
Equity
African female
Ppra Licence Number
1149048
Timeline
Property Practitioner
TYSON PROPERTIES
03.2025 - Current
Property Practitioner
Real Estate Services
02.2021 - 02.2025
Keller Williams Select
04.2018 - 01.2021
Property Practitioner
Chas Everitt International
08.2011 - 10.2017
Accountant
MEDICAL DISTRIBUTORS
02.2009 - 06.2011
Contract Accountant
PRIMEDIA OUTDOOR
11.2007 - 10.2008
Contract Accountant
METRORAIL
10.2005 - 09.2006
Housing Fund Accountant
NURCHA – National Urban Reconstruction and Housing Agency(National Housing Finance Corporation)
06.2001 - 09.2005
Assistant Finance accountant
LIBERTY HEALTHCARE
03.1999 - 05.2001
National Diploma - Cost and management Accounting
UJ
02.1996 - 04.2004
High School Diploma -
Missouri Secondary School
02.1991 - 11.1995