Sinenhlanhla Cele
Regional Events Specialist
Durban
Summary
Results-oriented and detail-focused professional with a proven track record in event and project coordination and sales, and efficient administration management. A team player with strong leadership and organisational skills, hardworking and creative. Solution oriented and goal driven with an ability to handle multiple projects.
Overview
13
13
years of professional experience
13
13
years of post-secondary education
Work History
Project Co-ordinator - Freelance
Jobe Creatives (Pty) Ltd
Durban
04.2023 - Current
- Consistently achieve project objectives, projects delivered on time and within budget constraints.
- Maintain a comprehensive overview of projects, on-time delivery and a reduction in project-related costs.
- Create an effective risk management plan that identifies, assess, and mitigates risks to the project.
- Establish proactive communication channels to improve and maintain liaising with clients on project updates.
- Regularly contributing to status meetings, improving project efficiency and issue resolution.
- Identify and resolve conflicts between team members to ensure a successful project delivery.
- Lead project crew, increase team productivity with less project errors.
Events Co-ordinator - Freelance
Noir Caviar (Pty) Ltd
Durban
05.2019 - Current
- Liaise with relevant stakeholders to ensure successful events take place.
- Effectively research and plan the event logistics, improving and maximising in delivering to client effectively and promptly.
- Research potential venues, suppliers and contractors and negotiate for best prices.
- Manage and coordinate suppliers and all event logistics; venue, catering, travel and accommodation.
- Manage all pre-event planning, organising guest speakers and delegate packs.
- Monitor trends in order to ensure events are relevant and current.
- Ensure proper and successful execution of events.
Data Assurer|Field Worker - Contract
KZN Department Of Human Settlements
Durban
11.2019 - 03.2022
- Led data collection by preparing source documents through compiling and sorting information according to specific instructions provided for Title deed processes.
- Verified and enhanced accuracy by analysing data from designated sources before entering it into the system.
- Classified all records in the system in terms of record classification and retention guidelines.
- Checked all completed work for accuracy and corrected any visible data errors located by confirming its integrity with the supervisor.
- Ensured safe keeping of documents through organisation and safe keeping.
- Conducted site visits for beneficiary verification, ensuring the legitimacy of property ownership claims and maintaining the integrity of the title deed issuance process.
- Effectively dealt with and resolved issues and disputes related to property occupation, fostering a harmonious community and facilitating smooth title hand overs.
- Practiced and maintained the Batho Pele principles at all times citizens on and off site.
Area Marketer (Sales Representative)
Smollan Parmalat Field Services
Durban
10.2016 - 10.2017
- Executed sales and merchandising operations at store level with a focus on effectiveness and efficiency.
- Reported to the Field Manager, maintaining a store call cycle of thirty outlets, including wholesale and independent stores, and four Distribution centres: Game, Checksave, Checkmart, and Checkout.
- Managed in-store staff (merchandisers) by ensuring their efficient performance through in-store execution principles of planograms, category management, stock health life, product displays, activations, shelf space negotiation and other point of sale related activities.
- Coached and developed in-store staff to ensure in trade execution standards are met.
- Increased sales and profitability and minimised wastage and returns.
- Achieved customer satisfaction through proactive issue resolution and efficient service delivery.
- Effective operational compliance, administration and asset management.
- Improved administrative processes, reducing errors and streamlining documentation for enhanced organisational efficiency.
Draught Ambassador
Smollan Heineken Field Services
Durban
09.2015 - 10.2016
- Independently managed the KZN region as the sole Draught Ambassador.
- Provided point-of-sale items in every outlet to maximise brand visibility and create a consistent brand image.
- Ensured correct branding and POS is available at all outlets.
- Ensured quality in-store presence of our brands at outlets is in line with international standards.
- Introduced innovations within set time frames, maximising visibility in the trade and staying ahead of market trends.
- Planned and coordinated activations and events around our brands at the outlets.
- Engaged in intensive consumer education and brand knowledge sharing, fostering a deeper connection between consumers and our brands.
- Achieved notable conversions of consumers from their preferred brands to our brands through targeted engagement and effective communication.
- Reported on competitor feedback and activity happening in trade.
- Arranged and provided trainings alongside the Draught Master at outlets to provide our ‘Five Step Star Serve’ for customers and their bar staff.
- Increased sales by building excellent business relationships.
- Compiled weekly gains and monthly reports on what is happening in trade.
Promotions Coordinator
Belle Promotions
Durban
12.2010 - 08.2015
- Managed and coordinated the Amstel music bus in the KZN and EC region.
- Worked closely with Brandhouse sales representatives in planning and selecting outlets for the Amstel music bus activations.
- Followed up with off and on trade customers for sell in agreements made with BDR’s (sales reps) and confirmed activation dates and times for the Amstel music bus to activate.
- Managed and coached Amstel music bus team, to ensure activation execution standards were met.
- Participated in the execution of Amstel music bus activations.
- Managed stock inventory of promo items; branding and prize kits alongside Brandhouse warehouse administrator.
- Oversaw fleet management.
- Managed travel and accommodation bookings for promotional staff, ensuring logistical efficiency.
- Coordinated and managed other Main market Brandhouse promotional activations in KZN and EC region.
- Compiled training packs and conducted training sessions for promoters based on Brandhouse briefs on products and brands.
- Effectively handled petty cash management for promotional activities, maintaining financial accuracy.
Education
Advanced Diploma In Public Administration - (Specialising in Public Management)
Durban University of Technology
Durban 01.2021 - 01.2022
SAMTRAC -
National Occupational Safety Association
Pinetown 01.2020 - 10.2020
National Diploma In Public Management -
Mangosuthu University of Technology
Umlazi 01.2011 - 01.2017
Matric -
Pinetown Girls’ High School
Pinetown 01.2003 - 12.2007
Skills
Project Management
Event Planning and Execution
Sales and Marketing
Customer Service
Customer Management
Relationship Building
Data Collection
Team Coordination
Research
Vendor Management
Remote Team Management
Negotiations
Training and Development
Timeline
Project Co-ordinator - Freelance
Jobe Creatives (Pty) Ltd
04.2023 - Current
Advanced Diploma In Public Administration - (Specialising in Public Management)
Durban University of Technology
01.2021 - 01.2022
SAMTRAC -
National Occupational Safety Association
01.2020 - 10.2020
Data Assurer|Field Worker - Contract
KZN Department Of Human Settlements
11.2019 - 03.2022
Events Co-ordinator - Freelance
Noir Caviar (Pty) Ltd
05.2019 - Current
Area Marketer (Sales Representative)
Smollan Parmalat Field Services
10.2016 - 10.2017
Draught Ambassador
Smollan Heineken Field Services
09.2015 - 10.2016
National Diploma In Public Management -
Mangosuthu University of Technology
01.2011 - 01.2017
Promotions Coordinator
Belle Promotions
12.2010 - 08.2015
Matric -
Pinetown Girls’ High School
01.2003 - 12.2007