Seithuto Seakgwa
Communications Specialist
Johannesburg,GP
Summary
Marketing leader with proven history of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing campaigns.
Overview
14
14
years of professional experience
2012
2012
years of post-secondary education
2
2
Languages
Work History
Marketing and Communications Manager
SOS Children’s Villages South Africa
12.2014 - Current
- Company Overview: an International NGO
- Established partnerships with complementary brands for co-marketing opportunities that maximized exposure while minimizing costs.
- Optimized search engine rankings through keyword research implementation and ongoing monitoring of web analytics.
- Championed corporate social responsibility initiatives by planning community outreach events that highlighted company values and promoted brand awareness.
- Coordinated trade show participation, increasing visibility within industry circles and generating valuable leads.
- Boosted ratings through targeted social media marketing campaigns.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Managed public relations efforts, securing positive media coverage to promote company events and accomplishments.
- Streamlined internal communications by implementing a centralized system for information sharing across departments.
- Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Oversaw website design updates, enhancing user experience and boosting site traffic numbers.
- Crafted persuasive press releases announcing new products and initiatives, garnering widespread media attention.
- Developed targeted messaging for diverse audiences, ensuring consistent brand voice across all channels.
- Trained junior team members on effective communication strategies and techniques for engaging diverse audiences successfully.
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Managed consistent design theme, look and content of organization's online presence.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Coached executives on key talking points and communication strategies for different audiences.
PR Intern
Siyenza Management
01.2011 - 06.2011
- PR Programmes
- Events Management
- Communication with clients
- Written and distributed press releases
- Media relations
- Internal communication
Education
National Diploma - Public Relations and Communication
University of Johannesburg
Johannesburg, South AfricaMatric - undefined
Hoerskool Hartswater
Skills
Media Relations
Writing media/press releases
Marketing material production
Writing and/or editing content
Website content management
Social Media Engagement
Marketing Analytics
Corporate identity
Brand Management
Internal and External communications
Marketing Plan Development
Paid Advertising
References
- Ms Lebo Phaweni, Head of Communications, SOS CV SA, 0112348708, 0645048055
- Ms Tracy King, Head of HR, SOS Children’s Villages SA, 0112348708, 0828559000
Personal Information
- Date of Birth: 04/26/88
- Gender: Female
- Nationality: South African
Timeline
Marketing and Communications Manager
SOS Children’s Villages South Africa
12.2014 - Current
PR Intern
Siyenza Management
01.2011 - 06.2011
Matric - undefined
Hoerskool Hartswater
National Diploma - Public Relations and Communication
University of Johannesburg
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