Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Boitumelo Manamela

Boitumelo Manamela

Marketing Communications Manager
Johannesburg

Summary

Accomplished Marketing Communications Manager with a proven track record at Nedbank, enhancing brand visibility and customer engagement through strategic marketing and crisis management. Expert in market research and digital communications, coupled with exceptional teamwork and collaboration skills. Achieved significant media coverage and fostered influential partnerships, driving forward organizational goals with innovative solutions.

Overview

13
13
years of professional experience

Work History

Marketing Communications Manager

Nedbank
05.2023 - Current


  • Monitored industry trends and competitor activity to inform ongoing marketing strategy adjustments.
  • Managed public relations efforts, securing positive media coverage for company initiatives and events.
  • Streamlined internal communications processes to improve information sharing and collaboration among team members.
  • Oversaw event planning and execution, ensuring successful promotion of company products at key trade shows and conferences.
  • Handled crisis communications management efforts effectively mitigating potential harm to the brand reputation during challenging situations.
  • Led creative direction for advertising campaigns, resulting in increased brand visibility and recognition.
  • Collaborated with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
  • Increased brand awareness by developing and implementing strategic marketing communication plans.
  • Mentored junior team members in best practices for marketing communications strategy development.
  • Built strong relationships with key influencers in industry niches leading to valuable partnerships benefiting both parties involved.
  • Conducted market research to identify target audiences and tailor messaging accordingly, increasing overall reach.
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Coached executives on key talking points and communication strategies for different audiences.
  • Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
  • Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
  • Worked with public relations team to launch and update company social media profiles, website and blog.
  • Identified and capitalized on unmet market needs by performing in-depth customer and market research.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Wrote and distributed press releases to increase brand visibility.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

PR and Communications Manager

Nedbank Private Wealth
10.2018 - 05.2023
  • Developed communications strategies to drive forward progress in public relations.
  • Collaborated with cross-functional teams to develop effective marketing materials and messaging.
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Restructured department workflows for greater efficiency, allowing more time to focus on high-impact projects that drove tangible business results.
  • Managed crisis communications, minimizing potential damage to company reputation.
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
  • Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
  • Conducted thorough market research to identify target audiences and develop tailored messages.
  • Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Increased media coverage for company announcements through targeted press release distribution.
  • Implemented comprehensive analytics tracking systems to monitor the success of communication campaigns and make data-driven decisions.
  • Evaluated program effectiveness to determine return on investment.
  • Streamlined internal communication processes by creating a centralized information hub for employees.
  • Coordinated successful product launch events, resulting in increased sales and positive media coverage.
  • Analyzed market data to inform strategic decisions.
  • Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.

Public Relations Specialist

Momentum Metropolitan
04.2017 - 10.2018
  • Assisted with marketing strategy development to increase public awareness and customer engagement.
  • Spearheaded community relations initiatives that demonstrated corporate social responsibility while elevating brand awareness among local audiences.
  • Coordinated press releases and handled press inquiries for insurance company.
  • Developed compelling press materials including press releases, fact sheets, and media advisories to generate coverage for client initiatives.
  • Managed crisis communications, mitigating potential damage to client reputation and restoring public trust.
  • Established lasting partnerships with influencers and bloggers to expand reach and amplify client messages within relevant communities.
  • Streamlined internal processes by implementing project management tools, improving team efficiency and productivity.
  • Forged strong media relationships to further public relations goals.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Achieved consistent placement of client news stories in top-tier publications through diligent pitching efforts.
  • Implemented measurement systems that effectively tracked ROI on PR investments, analyzing and reporting on key performance metrics.
  • Communicated with media weekly to build relationships and optimize press coverage.

Marketing Specialist

BMW Financial Services
02.2016 - 01.2017
  • Developed strategic partnerships with key industry influencers to expand brand reach.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
  • Met with vendors to assess products, inquire about services and negotiate pricing.
  • Worked closely with in-house design team to develop visuals for content.
  • Managed cross-functional teams to successfully execute product launches and promotional events.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Shadowed senior personnel on complex marketing pursuits to build skills set.

Corporate Affairs Coordinator

Zurich Insurance Group
09.2013 - 02.2015
  • Entered data, generated reports, and produced tracking documents.
  • Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
  • Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
  • Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
  • Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
  • Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
  • Participated in workshops and in-service meetings to enhance personal growth and professional development.
  • Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.

Communications Officer: Public Relations and Media

Oresego Holdings
01.2012 - 12.2012
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
  • Established key relationships with media representatives, securing positive coverage for the organization.
  • Implemented targeted email marketing campaigns, driving customer retention rates and new leads.
  • Produced engaging multimedia content such as videos and infographics to support various marketing efforts.
  • Conducted thorough market research to inform strategic communication decisions aligned with organizational goals.
  • Boosted social media presence with tailored content strategies, resulting in increased audience engagement and followers.
  • Monitored media coverage of the organization closely to identify opportunities for proactive outreach.
  • Developed compelling press releases to generate media interest and highlight organizational achievements.
  • Streamlined internal communication processes for improved information dissemination and employee engagement.
  • Managed crisis communications, effectively mitigating potential reputational damage.
  • Evaluated campaign performance using analytics tools, refining strategies based on data-driven insights.
  • Trained staff on effective communication techniques, fostering a cohesive team environment that drove results.

Education

Master of Business Administration - Business Administration And Management

Post Graduate Diploma in Business Administration
Wits Business School
04.2001 -

Bachelor of Arts - Journalism

University of Johannesburg
Johannesburg, South Africa
04.2001 -

Skills

Customer Engagement

Languages

English
Bilingual or Proficient (C2)

Timeline

Marketing Communications Manager

Nedbank
05.2023 - Current

PR and Communications Manager

Nedbank Private Wealth
10.2018 - 05.2023

Public Relations Specialist

Momentum Metropolitan
04.2017 - 10.2018

Marketing Specialist

BMW Financial Services
02.2016 - 01.2017

Corporate Affairs Coordinator

Zurich Insurance Group
09.2013 - 02.2015

Communications Officer: Public Relations and Media

Oresego Holdings
01.2012 - 12.2012

Master of Business Administration - Business Administration And Management

Post Graduate Diploma in Business Administration
04.2001 -

Bachelor of Arts - Journalism

University of Johannesburg
04.2001 -

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Boitumelo ManamelaMarketing Communications Manager