Russell Matthews
National Procurement And Sales Specialist
Summary
Dynamic leader with a proven track record at Hume International and Farmhouse, enhancing sales strategies and fostering key relationships to drive business growth. Expert in strategic account development and coaching, I've significantly surpassed sales targets through analytical problem-solving and robust vendor management. Skilled in negotiations and building high-performance teams, I consistently achieve ambitious goals.
Overview
20
20
years of professional experience
4
4
Certifications
Work History
National Procurement and Sales Manager
Hume International and Farmhouse
South Africa
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate ser
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
Sales Director, Import and Export
Trade Direct SA
National
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Enhanced client relations with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Increased average deal size by upselling additional products and services to existing clients.
- Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Improved forecasting accuracy by using data-driven insights to inform decision-making processes around inventory management and resource allocation.
- Executed strategic plans for growth and new acquisitions.
National Sales Manager
Afdex (Pty) Ltd
Port Elizabeth, South Africa
08.2018 - Current
- Developed and implemented effective sales strategies and led nationwide sales to achieve and far surpassing sales targets.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed and supervised sales representatives and evaluated KPIs for progressive market opportunities.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
Education
Commodities Trading Diploma - Commodity Trading
SBS Swiss Business School
InternationalBachelor Of Commerce In Business Management - Commercial Business Management
UNISA
NationalBusiness And Economics Diploma - Business Management
TVET College
NationalSkills
Strategic account development
New Business Development
Coaching and mentoring
Decisive
Solution selling
Extensive personal network
Sales expertise
Operations
Staff Management
Vendor management
Relationship building
National accounts management
Analytical problem solver
Accomplishments
FNB Innovation Award Finalist
Affiliations
MENSA International
Certification
ISO certified
Timeline
National Sales Manager
Afdex (Pty) Ltd
08.2018 - Current
National Procurement and Sales Manager
Hume International and Farmhouse
Sales Director, Import and Export
Trade Direct SA
Commodities Trading Diploma - Commodity Trading
SBS Swiss Business School
Bachelor Of Commerce In Business Management - Commercial Business Management
UNISA
Business And Economics Diploma - Business Management
TVET College