Ronolda Eddie
Brand Associate
Durban,KZN
Summary
As an Associate Brand and Assistant to the Brand Manager at Defy, I am at the heart of the brand's dynamic operations, playing a pivotal role in steering our most significant marketing initiatives to success. My position has honed my expertise in a spectrum of key areas, including effective communication across all levels of the organization and with external partners, robust project management, fostering collaborative efforts, maintaining control over complex processes, and gaining deep consumer insights. These competencies have been instrumental in driving our brand forward, ensuring that we consistently meet our strategic objectives with finesse and a results-oriented approach.
Overview
17
17
years of professional experience
1
1
Language
Work History
Girl Friday/Receptionist
MARICO SA
07.2008 - Current
- Expertly managed multi-line switchboard, ensuring seamless communication.
- Handled incoming and outgoing calls with professionalism and efficiency.
Brand Associate
DEFY APPLIANCES
09.2016 - 08.2024
- Developed and managed end-to-end marketing assets (photography/videography), from briefing to consumer delivery.
- Created storyboards and shot lists for compelling product videos.
- Project-managed key partnerships (i.e., influencers, Jackie Cameron).
- Led the New Consumer Insights Group (VIP Program) project.
- Produced compelling copy for internal marketing communications, including newsletters, bulletins, articles, and emails.
- Handled forex applications and reimbursements, passport/visa applications, and expense claims (local & international).
- Source and negotiate quotations, and processed timely invoice payments.
- Coordinated meetings and prepared agendas.
- Supported campaign execution and promotions.
- Full-cycle prize fulfillment management (including logistics, tracking, and claims).
- Assisted in event coordination (conferences, team building).
- Offered ad-hoc support to product, digital, sales, and retail teams.
- Supported CSI initiatives and department consumables management.
Receptionist
DEFY APPLIANCES
03.2011 - 09.2016
- Welcome visitors and handle inquiries.
- Scheduled appointments.
- Assist with inventory management by tracking office supplies and placing timely orders, preventing shortages and delays.
- Responded to inquiries from callers seeking information.
- Confirm scheduled appointments, communicate with clients, and updated client records.
- Kept reception area clean and neat to give visitors positive first impression.
- Demonstrated strong multitasking abilities while managing numerous tasks simultaneously under tight deadlines.
- Maintained visitor log for entering and leaving facility for security purposes.
- Answered central telephone system and directed calls accordingly.
- Handled cash transactions and maintained sales and payments records accurately.
- Handle sensitive information with discretion while maintaining strict confidentiality standards.
Education
HR Certificate -
VARSITY COLLEGE
DurbanMarketing Certificate - undefined
VARSITY COLLEGE
Durban01.2018
Secretarial Certificate - undefined
CBM TRAINING
Durban01.2012
HR Diploma - undefined
OXBRIDGE ACADEMY
Durban01.2004
Matric -
WENTWORTH SECONDARY SCHOOL
Durban01.1992
Skills
Clear verbal communication
Driving License
Code 8
Own Vehicle
Personal Information
- Date of Birth: 18 Jan 1974
- Nationality: South African
- Driving License: Code: B (own vehicle)
References
Shovain Chetty, Defy Appliances, 0721245300, shovain.chetty@defy.co.za
Shaaista Kathree, Defy Appliances, 0765026769, hello@shaaistakathree.co.za
Timeline
Brand Associate
DEFY APPLIANCES
09.2016 - 08.2024
Receptionist
DEFY APPLIANCES
03.2011 - 09.2016
Girl Friday/Receptionist
MARICO SA
07.2008 - Current
Marketing Certificate - undefined
VARSITY COLLEGE
Secretarial Certificate - undefined
CBM TRAINING
HR Diploma - undefined
OXBRIDGE ACADEMY
HR Certificate -
VARSITY COLLEGE
Matric -
WENTWORTH SECONDARY SCHOOL