Results-driven FMCG sales professional with over 5 years of experience across emerging markets, supermarkets, and food service channels. Proven expertise in brand representation, account management, market penetration strategies, and team leadership. Currently acting as an Account Manager, with a strong track record of driving revenue growth, strengthening key accounts, and delivering record-breaking results. Analytical, relationship-focused, and highly skilled in CRM systems and data-driven decision-making.
Overview
7
7
years of professional experience
Work History
Brand Representative / Acting Account Manager
ESKORT
12.2025 - Current
Acting as Account Manager since 1 December 2025, managing key accounts within the Masakhane and emerging market channels.
Achieved a record-breaking R6 million in Masakhane sales in December 2025 - the first such achievement for Eskort.
Developed and executed sales and market penetration strategies to increase numeric distribution and product availability.
Built and maintained strong relationships with supermarkets, wholesalers, and emerging market customers.
Led product launches, in-store activations, and promotions to drive brand visibility and sales growth.
Trained and supported Clover Masakhane sales representatives on product knowledge and sales execution.
Negotiated commercial agreements while protecting profitability and ensuring mutual value.
Prepared detailed sales reports, forecasts, and insights for submission to the National Account Manager.
Utilised CRM and reporting tools to analyse performance and inform strategic decisions.
Area Sales Manager
SHIMBA MARKETING
05.2021 - 07.2024
Managed and led sales teams to achieve and exceed performance targets across multiple territories.
Developed and implemented operational and sales strategies to support brand growth.
Conducted field coaching, training, and performance management for sales representatives.
Executed brand activations and promotional campaigns to improve visibility and market share.
Conducted quality control inspections during field operations.
Delivered consistent results through strong leadership, planning, and execution.
Support to Operations
SHIMBA MARKETING
10.2019 - 04.2021
Supported the operations department in managing promotions, activations, and events.
Coordinated live promotions and national campaigns.
Compiled data, analysed results, and provided feedback to stakeholders.
Prepared and submitted operational and performance reports.
Contributed to organisational strategies that improved operational efficiency and service delivery.
Education
Bachelor of Commerce - Supply Chain & Operations
University of South Africa (UNISA)
01.2024
Diploma in Commerce - Marketing Management
IIE Rosebank College
Skills
Account Management
Key Accounts
FMCG Sales
Emerging Markets
Market Penetration Strategies
Team Leadership
Training
Negotiation
Relationship Management
Data Analysis
Reporting
CRM Systems
FieldForce
Qlik
Metrix
Morpheus
Accomplishments
Achieved R6 million in Masakhane sales in December 2025 as Acting Account Manager - a first for Eskort.
Led and supported a team of 60 Clover Masakhane representatives in the emerging market.
Achieved 41% sales growth (FY24 vs FY25) and increased numeric distribution by 23% at Eskort.
Successfully introduced multiple products into the emerging market, including Cerebos Noodles, Seasonings, Bakers Dream cake flour, and Eskort products.
Delivered high-impact activations that boosted brand awareness and sales performance.
Personal Information
Gender: Female
References
Humbulani Lindelani, National Key Account Manager, Eskort, 066 257 4273