PRINCE MASUKU
Johannesburg
Summary
Results-driven Sales Leader with over 20 years in FMCG, focused on revenue growth and market share expansion across retail, wholesale, and informal trade channels. Skilled in exceeding sales targets and fostering strategic relationships, enhancing multi-category performance in competitive South African and Swaziland markets. Experienced in managing high-value customer portfolios while ensuring exceptional service delivery.
Overview
26
26
years of professional experience
Work History
Sales Representative
Xpectrade Gauteng -Sunny brands
JHB-Gauteng
11.2024 - Current
- Grew customer base by acquiring new customers and identifying needs to deliver relevant products.
- Maintained productive relationships with existing customers through exceptional follow-up after sales.
- Listened intently to customers to identify upselling opportunities.
- Negotiated customer pricing within agreed guidelines to achieve margin targets.
- Increased profits by negotiating favourable terms and pricing.
- Delivered exceptional customer service, resolving queries and complaints swiftly to maintain high satisfaction levels.
- Shared comprehensive brand and product knowledge to maximise sales.
- Coordinated sales efforts with marketing teams to increase profits.
- Coordinated with the logistics team to ensure timely delivery of products, enhancing customer experience.
- Monitored competitor activity, adjusting sales strategies to maintain a competitive edge in the market.
- Participated in weekly sales meetings, contributing valuable insights and feedback to drive team success.
Field Sales Representative (Red Bull Portfolio)
Smollan
JHB-Gauteng
11.2022 - 08.2024
- Serviced over 50 key retail accounts across PnP, Spar, Shoprite, and Checkers, enhancing customer relationships and brand visibility.
- Improved stock availability and shelf presence across all assigned accounts.
- Executed merchandising promotions and planograms to strengthen in-store visibility.
- Tracked territory sales and monitored trends, ensuring performance aligned with KPIs and identifying areas for improvement.
- Analysed market trends and competitor activity to identify new sales opportunities.
- Monitored competitor activity, adjusting sales strategies to maintain a competitive edge in the market.
- Updated clients on relevant deals through targeted newsletters via company CRM software, fostering customer engagement and loyalty.
- Gathered feedback from customers about products and vendors and shared data to improve offerings.
Sales Executive - Energy Supplements
Macnabs
JHB-Gauteng
02.2022 - 08.2022
- Activated 80+ new customer accounts in 3 months, enhancing market presence.
- Achieved daily sales and customer acquisition targets through consistent daily follow-up.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
- Expanded distribution across township and informal markets, increasing product reach.
- Increased profits by negotiating favourable terms and pricing.
- Conducted cold calling to grow customer database and create additional sales opportunities. to build lead database.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Built exceptional customer satisfaction by delivering friendly service.
- Customised service offerings to accommodate consumer needs.
- Provided accurate quotes and price information to inform customer decision-making.
- Adapted sales techniques and approaches in response to market changes and competitive pressures.
Sales Representative - Wholesale Division
Massmart (Masscash)
JHB-Gauteng
04.2017 - 01.2022
- Achieved R69m versus R45m target during COVID period at 153%.
- Delivered R8.8m versus R4.5m target at 195% in high-pressure trading.
- Secured R1.5m bulk cash deal and opened new accounts generating R2.5m revenue.
- Achieved or surpassed sales targets consistently, contributing to overall revenue growth.
- Achieved company targets by implementing successful sales strategies.
- Managed 22 product categories, driving sales across liquor, grocery, general merchandise, tobacco, and airtime.
- Executed structured call cycles and regional sales strategies each week.
- Cultivated strong relationships with forecourts, independent retailers, and corporate clients, enhancing customer loyalty and engagement.
- Maintained productive relationships with existing customers through exceptional follow-up after sales.
- Demonstrated strong communication and time management skills to meet and exceed sales targets.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Addressed customer questions, problems and complaints in person and via phone to maintain positive relationships and support smooth communications.
- Built exceptional customer satisfaction by delivering friendly service.
Sales rep/Product Manager
Sunny Brands
Matsapha,Eswatini
10.2014 - 10.2016
- Grew Sun Sun parboiled rice account from R4.9m to R7.9m year-on-year.
- Achieved R2m December sales versus R1m target on Thai rice account.
- Managed a portfolio of key accounts, ensuring optimal service levels and fostering long-term business relationships.
- Led merchandising teams to execute promotional strategies, enhancing product visibility and driving sales growth.
- Managed 7 product categories nationally, ensuring alignment with market trends and consumer demands.
- Oversaw stock planning, supplier management, and category performance.
- Prepared detailed sales reports for senior management, highlighting achievements and forecasting future trends.
- Conducted cold calls to potential clients to establish relationships and promote products. to build relationships.
- Followed up on overdue payments to maintain financial stability. and distributed invoices for up-to-date accounting.
Sales Representative
Universal Milling Company
Manzini, Eswatini
04.2012 - 05.2014
Sales Representative | Merchandiser
Swaziland Milling Company
Manzini, Eswatini
08.2000 - 01.2012
Education
Diploma in Sales & Marketing Management - Distinction
Cambridge International College
South AfricaCertificate in Supply Chain Management -
University of Cape Town
South AfricaCertificate in Sales & Marketing Management -
Damelin Business School
EswatiniSkills
- Field sales
- Sales reporting and analysis
- Sales forecasting
- Business development strategies
- Market development skills
- Retail market knowledge
- Corporate account management
- Territory management
- Category optimisation
- Category expertise
- Product knowledge
- Sales cycle understanding
- Merchandising management
- Competitive positioning
- CRM systems: Skynamo and Jumbo Online
- Target-driven
- Cash management
Languages
English
SiSwati
Custom
- Extensive sales exposure across Swaziland and Gauteng markets, driving regional growth
- Drove R500K+ monthly sugar bulk sales (cash deals) at Xpectrade STC, Gauteng
- Achieved R69M vs R45M target (153%) during COVID period
- Secured R1.5M across-the-range cash deal
- Opened new accounts generating R2.5M revenue on covid peeriod
- Delivered R8.8M vs R4.5M target (195%) during COVID
- Ability to develop new Markets/spot and close gaps
Timeline
Sales Representative
Xpectrade Gauteng -Sunny brands
11.2024 - Current
Field Sales Representative (Red Bull Portfolio)
Smollan
11.2022 - 08.2024
Sales Executive - Energy Supplements
Macnabs
02.2022 - 08.2022
Sales Representative - Wholesale Division
Massmart (Masscash)
04.2017 - 01.2022
Sales rep/Product Manager
Sunny Brands
10.2014 - 10.2016
Sales Representative
Universal Milling Company
04.2012 - 05.2014
Sales Representative | Merchandiser
Swaziland Milling Company
08.2000 - 01.2012
Diploma in Sales & Marketing Management - Distinction
Cambridge International College
Certificate in Supply Chain Management -
University of Cape Town
Certificate in Sales & Marketing Management -
Damelin Business School