Phetho Ntaba
Pretoria
Summary
Dynamic Communications Manager with over 9 years of expertise in strategic media engagement, public relations, and digital transformation within government and public sector institutions. Proven success in increasing media coverage by 95%, conducting over 25 interviews monthly, and elevating social media engagement by 55% through innovative content strategies and thought leadership initiatives. Skilled in orchestrating impactful campaigns, managing stakeholder relations, and fostering public trust through compelling messaging. Committed to advancing communications excellence and enhancing visibility for mission-driven organizations while maintaining a strong focus on team collaboration and operational goals.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Media Liaison Manager and Spokesperson
National Consumer Commission (NCC)
Pretoria, South Africa
10.2019 - Current
- Formulated and executed targeted media strategies that increased positive media coverage by 95%, elevating the organisation's national visibility.
- Developed standardised communication protocols, ensuring consistent brand messaging across internal and external channels.
- Produced and managed content across digital channels, contributing to a 55% increase in Twitter engagement and sustained growth in audience interaction.
- Led digital transformation campaigns that improved online reach and visibility, with marked increases in social media followers and content interaction.
- Coordinated strategic outreach efforts, conducting 25+ monthly media interviews to strengthen brand positioning and drive awareness.
- Proactively identified high-impact media opportunities, securing placements in several national outlets to amplify the NCC’s public presence.
- Positioned the NCC as a thought leader through regular interviews, published commentary, and speaking engagements that reached diverse stakeholder audiences.
- Directed the complete redesign of the NCC website and launch of the eService complaints portal, significantly improving usability and user satisfaction.
Media Liaison Manager and Spokesperson
National Consumer Commission (NCC)
Pretoria, South Africa
10.2019 - Current
- Formulated and executed targeted media strategies that increased positive media coverage by 95%, elevating the organisation's national visibility.
- Developed standardised communication protocols, ensuring consistent brand messaging across internal and external channels.
- Produced and managed content across digital channels, contributing to a 55% increase in Twitter engagement and sustained growth in audience interaction.
- Led digital transformation campaigns that improved online reach and visibility, with marked increases in social media followers and content interaction.
- Coordinated strategic outreach efforts, conducting 25+ monthly media interviews to strengthen brand positioning and drive awareness.
- Proactively identified high-impact media opportunities, securing placements in several national outlets to amplify the NCC’s public presence.
- Positioned the NCC as a thought leader through regular interviews, published commentary, and speaking engagements that reached diverse stakeholder audiences.
- Directed the complete redesign of the NCC website and launch of the eService complaints portal, significantly improving usability and user satisfaction.
Assistant Director: Communication
Department of Water and Sanitation (DWS)
Western Cape, South Africa
04.2014 - 09.2019
- Fostered media relationships and secured recurring coverage in regional outlets, effectively profiling departmental initiatives and projects.
- Organised high-impact media briefings on public service issues, resulting in favourable coverage across major regional media platforms.
- Led media tours at key DWS infrastructure sites, showcasing impact and increasing positive media sentiment around water sustainability efforts.
- Created and distributed digital content that increased public engagement and visibility, contributing to a steady rise in platform interactions and follower growth.
- Developed and launched integrated communication strategies supporting high-profile departmental programs, improving public awareness and stakeholder alignment.
Communications Officer
Department of Water Affairs (DWA)
Western Cape Office, South Africa
09.2012 - 03.2014
- Led cross-functional communication campaigns to promote departmental messaging, increasing stakeholder awareness and internal alignment.
- Directed internal and external communication strategies, enhancing stakeholder trust and transparency through consistent messaging.
- Organised media briefings and project site tours that resulted in greater public support for government water conservation initiatives.
- Built strategic partnerships with private sector stakeholders, fostering continued collaboration on national water conservation programs.
Education
BTech - Journalism
Cape Peninsula University of Technology
01.2006
National Diploma - Journalism
Cape Peninsula University of Technology
01.2007
Skills
- Targeted communication strategies
- Media engagement strategies
- Confident speaking abilities
- Strategic digital content management
- Stakeholder relationship management
- Brand positioning expertise
- Project execution management
- Strategic campaign planning
- Effective crisis communication
- Organizational communication
- Internal communications
- Competitive analysis
- Partnership development
- Social media engagement strategy
- Effective communication strategy development
Certification
- Project Management - Cape Peninsula University of Technology-November 2025
- Digital Marketing- University of Cape Town-March 2020
- Business Analysis Fundamentals, Udemy- December 2024-March 2025
- Process Mapping and Flowcharts- Udemy
- The Complete Business Analysis Fundamentals- Udemy
Timeline
Media Liaison Manager and Spokesperson
National Consumer Commission (NCC)
10.2019 - Current
Media Liaison Manager and Spokesperson
National Consumer Commission (NCC)
10.2019 - Current
Assistant Director: Communication
Department of Water and Sanitation (DWS)
04.2014 - 09.2019
Communications Officer
Department of Water Affairs (DWA)
09.2012 - 03.2014
National Diploma - Journalism
Cape Peninsula University of Technology
BTech - Journalism
Cape Peninsula University of Technology
Personal Information
Title: Communications Manager
References
- Mr. Lindani Ngema, Chief Information Officer, Export Credit Insurance Corporation, Lingema07@gmail.com, 072 094 8630 / 082 948 8608
- Mr. Andile Tshona, Director of Communication, SASSA, Tshona_ab@yahoo.com, 082 407 1143
- Ms. Thezi Mabuza, Deputy Commissioner, National Consumer Commission, T.Mabuza@thencc.org.za, 083 653 2391
References
- Mr. Lindani Ngema, Chief Information Officer, Export Credit Insurance Corporation, Lingema07@gmail.com, 072 094 8630 / 082 948 8608
- Mr. Andile Tshona, Director of Communication, SASSA, Tshona_ab@yahoo.com, 082 407 1143
- Ms. Thezi Mabuza, Deputy Commissioner, National Consumer Commission, thezi@gmail.com, 083 653 2391