Estiaan Robbetze

• Utilized industry tools such as comScore and Nielsen ratings to evaluate the effectiveness of various media channels for each campaign.
• Developed strong relationships with media vendors, leveraging partnerships for exclusive opportunities and added value for clients.
• Developed comprehensive post-campaign reports highlighting successes achieved through various tactics included in each strategy devised during the planning stage.
• Mentored junior team members on industry best practices, fostering a collaborative work environment and promoting professional growth.
• Presented data-driven insights and recommendations to clients in a clear, concise manner, fostering trust and confidence in our services.
• Negotiated favorable advertising rates for clients, securing valuable media placements within budget constraints.
• Coordinated with accounting teams to ensure timely invoicing and payments for all media placements.
• Collaborated with creative teams to develop impactful ad content that resonated with target audiences.
• Stayed current on industry news and trends by attending networking events, webinars, and conferences, applying knowledge gained to improve our media strategies.
• Conducted thorough market research to identify emerging trends and inform media recommendations.
• Increased brand awareness by developing and implementing strategic media plans tailored to client objectives.
• Analyzed campaign performance data to optimize media strategies and improve overall results.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.

Client Portfolio:
Absa GMCA & Sponsorship
Absa EB & PSC

• Responsible for running a portfolio of high-profile multinational brands in SA.
• Directing & guiding a team to deliver at a high quality on client deliverables.
• Key Client Contact, and accountable for ensuring a successful client relationship.
• Supporting management in the profitable and efficient running of each account through the allocation of resources, process, and systems across the portfolio.

Client Portfolio:

British American Tobacco

Boxer Retail Stores

Cashbuild

Holdsports - Outdoor Warehouse/Sportsmans Warehouse

OK Franchise

OPPO

Rolex

Sun International

SunBet

Volvo

Capfin

Nike

PEP

• Responsible for running one of the biggest Telco portfolios in SA.
• Directing & guiding a team to deliver at a high quality on client deliverables.
• Key Client Contact, and accountable for ensuring a successful client relationship.
• Supporting management in the profitable and efficient running of each account through the allocation of resources, process, and systems across the portfolio.

Client Portfolio:

MTN SA: CBU - Consumer Business Unit

EBU - Enterprise Business Unit

CDO - Consumer Digital Offerings

MFS - Mobile Financial Services.

• Write Media Strategies and Recommendations that can help client raise awareness of the product/brand.
• Project Manage all activities assigned under my wing.
• Attending briefing sessions and assisting with the compilation of media strategy and the implementation thereof.
• Action and implementation of the buying briefs and process the buying of airtime with relevant media owners.
• Ensure/Recommend proper Administration of Media and Communication to client concerned.
• Negotiate and track client spend and commitments with media owners.
• Guide and Supervise members of the team on activities required by client.
• Make sure that the quality of production for client's creative work meets the set standard.
• Provide and update accurate media schedules to relevant client and agency.
• Coordinate all communication between the Client, (suppliers) Creative, PR Agencies, Production department, DTP (Desk Top Publishing) and Media Owners.
• Outdoor-brief outdoor houses for suitable sites based upon a comprehensive written brief.
• Brief Online division/agencies based on the strategy for required online activities.
• Prepare TV, Print and Radio plans based on a comprehensive brief inclusive of target market, station selection and required reach and frequency.
• Maintain and manage all set budget on behalf of the client.
• Prepare all submissions, collate and disseminate correspondence on media related matters.
• Liaise with Brand Managers on all brand's related (advertising) activities.
• Make sure that all received invoices balanced with Media Flowplans and sort out all queries that might arise.
• Use a number of software's (TGI, AMPS, RBP, TNT-ADEX, MEDIA MANAGER) to help identify which media to consider for which target market.

Client Portfolio:

COCA-COLA SA: Coca-Cola (Classic / Life / Zero / Light), Fanta, Sprite, Schweppes, Stoney.

• Write Media Strategies and Recommendations that can help client raise awareness of the product/brand.
• Project Manage all activities assigned under my wing.
• Attending briefing sessions and assisting with the compilation of media strategy and the implementation thereof.
• Action and implementation of the buying briefs and process the buying of airtime with relevant media owners.
• Ensure/Recommend proper Administration of Media and Communication to client concerned.
• Negotiate and track client spend and commitments with media owners.
• Guide and Supervise members of the team on activities required by client.
• Make sure that the quality of production for client's creative work meets the set standard.
• Provide and update accurate media schedules to relevant client and agency.
• Coordinate all communication between the Client, (suppliers) Creative, PR Agencies, Production department, DTP (Desk Top Publishing) and Media Owners.
• Outdoor-brief outdoor houses for suitable sites based upon a comprehensive written brief.
• Brief Online division/agencies based on the strategy for required online activities.
• Prepare TV, Print and Radio plans based on a comprehensive brief inclusive of target market, station selection and required reach and frequency.
• Maintain and manage all set budget on behalf of the client.
• Prepare all submissions, collate and disseminate correspondence on media related matters.
• Liaise with Brand Managers on all brand's related (advertising) activities.
• Make sure that all received invoices balanced with Media Flowplans and sort out all queries that might arise.
• Use a number of software's (TGI, AMPS, RBP, TNT-ADEX, MEDIA MANAGER) to help identify which media to consider for which target market.

Client Portfolio:

COCA-COLA SA: Coca-Cola (Classic / Life / Zero / Light), Fanta, Sprite, Schweppes, Stoney.

• Receive the brief/Strategy and implement as set.
• Make sure that all the communication is addressed to the relevant mediums.
• Make sure that Radio, TV, Cinema, Newspapers, Online and Outdoor advertising is adhered to.
• Make sure that all ads are placed within the correct medium as per the Media Strategy.
• Liaise with the client on performance of the media chosen.
• Coordinate all meetings between the client, media owners and media directors where applicable.
• Attend status meetings and write all contact reports thereof.
• Maintain and manage all budgets as set by the client.
• Assist the Media Strategist all media trends and research.
• Coordinate between the Media Strategist and the Media Buyers.
• Make sure that all Media Flowplans are updated each time there's a change.

Client Portfolio:

NEDBANK Middle Market (Savvy)

NEDBANK Business Banking

NEDBANK Card (Amex/SAA Voyager)

NEDBANK Home Loans

NEDBANK Various (Youth/Forex/Seniors).

• Receive the brief/Strategy and implement as set.
• Make sure that all the communication is addressed to the relevant mediums.
• Make sure that Radio, TV, Cinema, Newspapers, Online and Outdoor advertising is adhered to.
• Make sure that all ads are placed within the correct medium as per the Media Strategy.
• Liaise with the client on performance of the media chosen.
• Coordinate all meetings between the client, media owners and media directors where applicable.
• Attend status meetings and write all contact reports thereof.
• Maintain and manage all budgets as set by the client.
• Assist the Media Strategist all media trends and research.
• Coordinate between the Media Strategist and the Media Buyers.
• Make sure that all Media Flowplans are updated each time there's a change.

Client Portfolio:

Colgate-Palmolive

Hollard Insurance

Silverstar Casino

Fish Aways.

• Secure Advertising spaces for all briefs received from Media Planner.
• Load all advertising on the system for billing purposes.
• Liaise with Media owners on placing ads on specific stations.
• Communicate with creative agencies on when and how to send materials needed (ads).
• Liaise with finance department on all payments made to Media owners.
• Advice Media Planners on Specials positions/ discounts offered by Media Owners.
• Attend all status meetings between the Media Planner and Media Strategist.
• Write and disseminate reports on all meetings held.
• Liaise with the clients for urgent matter.

Client Portfolio:

Colgate-Palmolive

Hollard Insurance

Silverstar Casino

Fish Aways

• Secure Advertising spaces for all briefs received from Media Planner.
• Load all advertising on the system for billing purposes.
• Liaise with Media owners on placing ads on specific stations.
• Communicate with creative agencies on when and how to send materials needed (ads).
• Liaise with finance department on all payments made to Media owners.
• Advice Media Planners on Specials positions/ discounts offered by Media Owners.
• Attend all status meetings between the Media Planner and Media Strategist.
• Write and disseminate reports on all meetings held.
• Liaise with the clients for urgent matter.

Client Portfolio:

Telkom Business

Telkom Corporate

Telkom Consumer

Avbob

ACSA

IEC