Ntebo Rajuili
Summary
Business Development professional with 10+ years' experience driving revenue growth across financial services, payments, digital commerce, loyalty, and value-added solutions. Proven success developing strategic partnerships, converting enterprise opportunities, and delivering commercial solutions that increase transaction volume, customer engagement, and profitability. Currently, Card-Linked Offers (CLO) across CEMEA at Visa, responsible for business growth, market expansion, revenue performance, and end-to-end project implementation. Partners with issuers, strategic stakeholders, and technical vendors to develop commercial propositions, launch scalable solutions, and deliver measurable business value. Experienced in engaging C-suite stakeholders and managing cross-functional teams across product, technology, marketing, risk, legal, compliance, and operations. Combines commercial acumen with data-driven decision-making and a passion for building fintech solutions that create customer value and drive sustainable growth.
Overview
1
1
Certification
25
25
years of professional experience
Work History
Lead, CLO - Loyalty Solutions CEMEA
Visa
Sandton
07.2024 - Current
- Achieved $3 million revenue target by closing deals with Mashreq Bank UAE, Dukhan Bank Qatar, and Housing Bank Jordan through C-suite engagement on complex API-integrated solutions.
- Enable VAS sales teams to secure new business by delivering market research and competitor insights and toolkits.
- Support prospect identification and commercial strategy recommendations that enhanced value proposition and increased win rates.
- Led end-to-end solution implementation in collaboration with global technology teams and cross-functional departments.
- Source merchant content aggregators in South Africa, UAE, Jordan and Europe to enrich CLO proposition.
Head: Fintech Loyalty
iMasFinance
Centurion
04.2022 - 06.2024
- Commercialized start-up loyalty SaaS platform for fintech and financial services clients, enhancing market presence.
- Researched market to identify opportunities and position loyalty, payments, and value-added solutions for mid-market financial services clients, driving tailored offerings.
- Stabilized iMasRewards by applying data-driven retention strategies, reducing member attrition and strengthening recurring engagement across the loyalty ecosystem.
- Managed iMasRewards campaigns using customer insights and market intelligence to optimize programme performance and achieve commercial goals.
Business Development Manager
Absa
Johannesburg
06.2019 - 04.2022
- Executed R25mln omnichannel marketing campaign funded by Visa, driving brand visibility and customer acquisition.
- Collaborated with Visa to develop market-driven acquisition strategies, enhancing customer base.
- Built positioning strategy for the 2019 Q4 Absa Card marketing campaign, resulting in 10% sales growth in CNP transactions.
- Planning and execution of acquisition campaigns for gold, premium credit, and flexi cards.
- Collaborated on product development and the launch of new payment capabilities, including Apple Pay, Fitbit Pay, Garmin Pay, and Samsung Pay.
- Supported card business growth and optimized card portfolio performance, digital payments, and customer engagement strategies.
- Focused on governance and control, adhering to unsecured lending legal and compliance requirements.
Marketing Manager
Nedbank Wealth
Sandton
10.2014 - 05.2019
- Developed targeted marketing strategies for Nedbank Private Wealth and Nedbank Financial Planning, enhancing brand positioning.
- Managed media budget and coordinated sponsorships and PR placements to maximize brand exposure.
- Negotiated and finalized a media partnership agreement with Moneyweb to enhance brand visibility.
- Development of print and video collateral to position and sell Nedbank Wealth products.
- Managed and distributed executive internal communications.
Marketing Manager
Absa
Johannesburg
01.2010 - 09.2014
- Developed marketing strategies for unsecured lending, enhancing customer engagement and driving product awareness.
- Executed marketing and sales campaigns for special projects in retail banking, increasing visibility and attracting new customers.
- Collaborated with brand and design teams on new product launches.
- Managed public relations activities to address media complaints, effectively maintaining brand reputation and stakeholder trust.
Producer
CNBC Africa
Sandton
05.2005 - 04.2009
- Launched 24hr news channel in South Africa, Kenya and Nigeria.
- Managed production team in studio, overseeing daily operations and workflow.
- Presented production ideas and determined creative scenarios for production and delivery.
- Analyzed economic and market activities to create relevant live and recorded programming.
- Collaborated with sales team to enhance advertising sales strategies, contributing to revenue growth.
Broadcast Manager
Standard Bank
Johannesburg
01.2002 - 03.2005
- Oversaw operations of Standard Bank's in-house broadcast channel, ensuring effective communication and content delivery.
- Developed broadcast strategies to enhance audience engagement and brand visibility.
- Managed daily operations of broadcasting equipment and software systems.
- Coordinated with cross-functional teams to align messaging across channels.
Education
Programme for Management Development -
Gordon Institute of Business Science
Johannesburg06-2012
Bachelor of Arts - Financial Journalism
Rhodes University
Grahamstown04-2002
Skills
- Enterprise SaaS commercialization
- Marketing strategy
- P&L management
- Loyalty programs
- Negotiation skills
- Leadership communication
- Stakeholder engagement
Certification
- Certified Card and Payments Professional I, II - The Retail Banking Academy
- Certified Loyalty and Marketing Professional - The Loyalty Academy
Accomplishments
- Published Author: Researched and wrote Doing Business in Africa, commissioned by Penguin Publishers.
- Host: Fintech-X, a podcast dedicated to positioning the impact of African fintech in a global context. www.fintech-x.com
Timeline
Lead, CLO - Loyalty Solutions CEMEA
Visa
07.2024 - Current
Head: Fintech Loyalty
iMasFinance
04.2022 - 06.2024
Business Development Manager
Absa
06.2019 - 04.2022
Marketing Manager
Nedbank Wealth
10.2014 - 05.2019
Marketing Manager
Absa
01.2010 - 09.2014
Producer
CNBC Africa
05.2005 - 04.2009
Broadcast Manager
Standard Bank
01.2002 - 03.2005
Programme for Management Development -
Gordon Institute of Business Science
Bachelor of Arts - Financial Journalism
Rhodes University