Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Nteboheng Rajuili

Card And Payments Professional
Leslie Road, Lonehill

Summary

Seasoned financial services professional. 18 years experience in retail banking strategy, wealth banking and financial media. Expertise in card and payments, business development, sales, and marketing. Experience in implementing tech solutions, product management and CX strategies. Experience with team leadership, strategic planning, and operational management.

Overview

23
23
years of professional experience
2013
2013
years of post-secondary education
3
3
Certifications

Work History

Manager, Loyalty Solutions CEMEA

Visa
07.2024 - Current
  • Engaging with issuers in CEMEA to position loyalty and payment solutions.
  • Implemented the first Card-linked Offers solution in CEMEA
  • Managed the product rollout strategy for issuers in Egypt, Jordan, Uzbekistan, Qatar, Oman and Bahrain
  • Management of loyalty P&L with annual target of $2,9 million
  • Responsible for product development, working with global technology and risk teams
  • Responsible for review of legal contracting with issuers
  • Collaborate with marketing team to drive engagement and usage campaigns


HEAD: FINTECH LOYALTY

iMasFinance
04.2022 - 06.2024
  • Researched opportunities to sell loyalty solutions to financial services clients, focused on business growth, and customer engagement.
  • Strategy development and implementation of client loyalty and payment solutions
  • Driving commercialisation of loyalty SaaS platform
  • Product management of Fintech loyalty offering
  • Execution of go-to-market strategy
  • Successfully developed Fintech Loyalty brand
  • Stabilized iMasRewards, reducing member attrition
  • Data driven campaign management for iMasRewards
  • Tracking and reporting of iMasReward's KPI.
  • Increased member registration of rewards by 20%

CAMPAIGN AND SALES MANAGER

Absa
06.2019 - 04.2022
  • Business growth, card portfolio performance optimization, digital payments optimisation and customer engagement.
  • Built positioning strategy for 2019 Q4 Absa Card marketing campaign resulting in 10% sales growth in CNP transactions
  • Collaboration with Visa on acquisition strategies and market research
  • Execution of R25mln multi million rand omnichannel marketing campaigns leveraging Visa funding
  • Planning and execution of acquisition campaigns for gold and premium credit cards
  • Collaboration on product development and launch of new payment capabilities, Apple Pay, Fitbit Pay Garmin and Samsung Pay
  • Focus on governance and control adhering to unsecured lending legal and compliance requirements.

MARKETING AND COMMUNICATIONS MANAGER

Nedbank Wealth
10.2014 - 05.2019
  • Development of marketing strategies for Nedbank Private Wealth and Nedbank Financial Planning
  • Management of media budget, sponsorships and PR placements
  • Development of print and video collateral to position and sell Nedbank Wealth products
  • Increased volume of data-driven direct marketing campaigns
  • Management and distribution of internal communications

COMMUNICATION BUSINESS PARTNER

Absa
01.2010 - 09.2014
  • Development of communication strategies for unsecured lending
  • Execution of marketing campaigns for special projects in retail banking
  • Crafting of internal communication messages for owned media and executive communications
  • Collaboration with brand and design team for new product launches
  • Management of PR activities and media complaints

PRODUCER

CNBC Africa
01.2005 - 04.2009
  • Researched business and sector trends
  • Launched 24hr news channel in South Africa, Kenya and Nigeria
  • Research of economic and market activities to develop live and recorded programming
  • Management of studio production team and editors
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Supported sales team in driving advertising sales for programming resulting in increase in revenue.

BROADCAST MANAGER

Standard Bank
01.2002 - 03.2005
  • Management of Standard Bank's in-House broadcast channel
  • Developed content for internal media channels
  • Communication strategies for product positioning and leadership messaging

Education

Progamme For Management Development -

Gordon Institute of Business Science

Bachelor of Arts - Financial Journalism

Rhodes University

Skills

  • Organizational strategy

  • Product and Data management

  • Management of P&L

  • Marketing

  • Sales

  • Leadership

  • Negotiation

  • Entrepreneurship

  • Pricing Strategy

Certification

Certified Card and Payments Professional I

Accomplishments

Published Author: Researched and wrote "Doing Business in Africa" commissioned by Penguin publishers

Timeline

Manager, Loyalty Solutions CEMEA

Visa
07.2024 - Current

HEAD: FINTECH LOYALTY

iMasFinance
04.2022 - 06.2024

CAMPAIGN AND SALES MANAGER

Absa
06.2019 - 04.2022

MARKETING AND COMMUNICATIONS MANAGER

Nedbank Wealth
10.2014 - 05.2019

COMMUNICATION BUSINESS PARTNER

Absa
01.2010 - 09.2014

PRODUCER

CNBC Africa
01.2005 - 04.2009

BROADCAST MANAGER

Standard Bank
01.2002 - 03.2005

Bachelor of Arts - Financial Journalism

Rhodes University

Progamme For Management Development -

Gordon Institute of Business Science

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Nteboheng RajuiliCard And Payments Professional