Nicolette Cremer

• Lead team including strategic planning, bigger picture planning.
• Generate ideas into business planning process.
• Develop key plan to build and maintain relationships to deliver effective client service.
• Manage clients business from a business building approach.
• Lead integrated communication strategy.
• Lead meetings and deliver presentations.
• Lead creative development process.
• Implementation of production and delivery of communication activities.
• Client profitability, monthly financial reporting.
• Ensure creative excellence.
• Overall team delivery and performance.
• Lead pro-active opportunities.
• Client relationship building, and business needs needing to be met.

• Project managing effective communication processes and procedures.
• Client relationship building, and in depth understanding of FORD SA business and competitor activity.
• Key account planning and deliverables, to deliver excellent client service.
• Manage creative process.
• Manage media planning process.
• Ensure cost effective delivery and build agency revenue.
• Manage financials.
• Contribute to effective innovation and build a positive agency culture.

• Account management / Project management for existing and retained business
• Building client relationships, sourcing new business
• Owning the delivery and quality of content creation projects for clients from start to completion for Standard Bank (Short format content creation , digital , PR stunts, management of influencers for campaigns, TTL advertising )
• General operational functions for Book of Swag.
• Incubator company of Collective ID – WPP Group

• Account management for existing and retained business
• Building client relationships, sourcing new
• Owning the delivery and quality of digital projects for clients from start to completion
• Creative Matrix (Media House alignment)
• Roll out of digital assets
• Delivering understanding of the digital landscape, trends and opportunities
• Utilise trends via online listening and reports on the opportunities to deliver further delivery and growth of business (upsell)
• Raising Proposals, billing , Monthly Reports (or Post Campaign)
• Proposals and running of the business to ensure within budget and SOW
• Digital KPI reporting feedback to clients
• Social Media Reporting
• KPI and Media KPI report back for digital campaigns and roll out
• Managing contracts
• SLA’s raised for an ongoing relationship
• Contract renewal negotiations
• Strategic input
• Via post campaign reports (What worked, What did not)
• Financial management of accounts , ensuring that project and resources are in line with SOW

• Account management for existing and retained business
• Define clear objectives and KPI’s with clients and meet these with online tracking and monitoring as well as providing insights from data gathered from software.
• Account optimization with clients, to ensure that what we are tracking online is relevant to clients and current KPI’s and objectives
• Ensure that the data is receiving enough data verification to provide client with the most accurate data available over and above the algorithm percentage provided
• Training clients on how best to use the software application and data in terms of meeting their objectives
• Providing and presenting monthly reports generated for clients via BrandsEye analyst, this to ensure insights are used and assist client objectives.
• Providing BrandsEye online solutions to clients in any industry, who engage with their customers using social media.
• Pursuing leads generated through BrandsEye channels, as well as personal leads.
• Owning client relationships, developing and maintaining relationships with new and existing clients.
• Leveraging existing partner relationships to generate new business opportunities through upselling.
• Applying critical thinking and problem solving to clients' challenges, and providing a solution to match their objectives.
• Managing client expectations to ensure great service and increased client retention.
• Managing and maintaining an accurate sales pipeline.
• Refining the complete sales process, from prospecting to close of the deal.
• Developing and completing reporting briefs for the reporting team working with the research analysts to ensure insightful and accurate reporting.
• Accomplish personal targets by effectively implementing the agreed new business strategy.
• Providing regular feedback to the Product Manager to assist in developing excellent product experiences.

Support Distributors Sales and Marketing Team via increased sales with existing customers through:

• Focused key account management
• Promotional support
• Incentive campaigns; co-branding exercises and marketing support.
• Assist to procure new listings and grow sales
• Monitor and nurture new listings
• Monitor and Track Sales Performance
• Actively manage distributors per region
• Monitor sales per brand per region
• Track numeric distribution
• Review sales targets bi-monthly per region
• Initiate corrective action
• Broaden Sales Base
• Actively seek new business: new key accounts; new sales channels and new markets.
• Initiate and implement promotional campaigns
• Create focus and excitement around brands
• Assist with marketing support and POS
• Review brand/sales performance per region vs targets
• Review brand promotional activity vs effective ROI
• The formulation of an annual strategic sales plan focusing on the Horeca channel (on con)

Project Managed from start to launch, both and Electronic Bill Presentment Payment Solution as well as Virtual Card Product 1-2-Payonline.co.za

• Support Marketing and Sales team by:
• Handling the generic branding needs off and on premise, and acquiring thereof (for restaurants and clubs.
• 3D branding for all venues and decals for fridges (for Clubs and restaurants).
• Promotional team to be obtained for use on and off premise venues. (Outsourced Team to be used.)
• Relationship building in terms of on and off premise.
• Point of contact for all Africa distributors, in terms of what is required on launch days / evenings and correct set up thereof.
• Communications of brand rollout strategy, competitions being run, and success reporting thereof (ROI).
• Assist and guide each country on launch documents and set up making sure all Brand CI is adhered to.
• Together with the marketing division, decide on ad campaigns to be used in Africa / South Africa to ensure Brand Awareness.
• Giveaway promotion strategy and collectables for clubs / restaurants / off premise together with marketing dept.

• Responsible for Company’s full compliance with regards to all Licensor’s (FIFA’s) product approval protocols, product development and creative training.
• Ensure complete compliance of FIFA protocols by GB and licensees
• Design products and artwork that meet the required standards of licensees and other partners, together with the respective sub licensees design team and Brand managers
• Conduct successful workshops and provide technical assistance to licensees
• Brand Assurance
• Providing approvals and managing flow of materials and product concepts & samples in the event of manual approval
• Managing pre-production samples and final samples, including fulfillment of any requirements of Licensor's
• Liaising with all Licensor's related to any specific approval issues on behalf of licensees.
• General and practical responsibility for compliance with and expertise in regards to all Licensors’ product approval protocols
• Record-keeping and inventory management on behalf of GB to ensure that protocols are precisely followed and information can be easily accessed so as to evaluate procedures and analyze various aspects of the business
• Creative Materials Inventory, Management and Dissemination
• Responsible for on-going organization & management of all materials developed by principal or GB intended for trade or retail sales
• Communicate with licensees regarding new and/or discontinued materials
• Brand Assurance and Creative workshop/training
• Conduct workshops and provide technical assistance to licensees regarding brand assurance process and brand guidelines and systems usage to acclimate licensees with Licensors’ brands, procedures and systems.
• Master Licensee for FIFA

• Diary and travel management for Director, Nicholas Bloom
• Office accounting, such as bill payment, international banking transfers, etc.
• Office cost control and budgeting, and salary payments
• Office infrastructure management, incl. IT, rent and furniture procurement
• Filing of Licensing agreements, and communication of conclusion to Singapore
• Coordination of communication between international offices in Singapore and South Africa, setting up Skype calls, and Skype meetings
• Filing systems development and management thereof
• Presentation development for Director
• Conference organisation (Accomodation, Transport, Meals, Venues etc)
• Response to basic licensee enquires coming into the Global Brands Group office, and reverting to Nicholas when ready to move forward with payment.
• Note taking and sales status reporting of licensing enquiries and reporting back to the Singapore Head Office.
• Reviewing inbox for director and responding to mails, and referring to director only when required.
• Master Licensee for FIFA.
• Reason for leaving : Opportunity offered to take over the Brand Assurance role for GBG SA.