Brandon Kente Lundie

As a Group Account Director at Irvine Partners, I work/ed on a variety clients, all of which include:

• Huawei Corporate
• Bluecode Africa
• JUMO
• Orderin
• Millhouse International
• Raedas
• Google South Africa
• Google Cloud SSA
• Onafiq (South Africa, Kenya, Nigeria, Ghana,UK)
• Airbus
• Barclays
• Relate
• Sea Monster
• Wild Africa

At WE Communications I work primarily on the Microsoft MCC and Microsoft 4Afrika businesses – covering 68 regions in Africa and the Levant region. I managed every aspects of the account from budgets, SoW, planning, strategy, client consultancy and content creation.

• Other accounts worked on at WE include:
• Dimension Data
• SYSPRO Africa
• F5
• Rectron

At Clockwork, I served as the lead on five lucrative accounts where I executed PR and other related communications and strategic activities from start to end. These included the following:

• Investec – Private Banking
• Mimecast – SA and Global PR (AUE and Upper African regions)
• Innovation Group
• FastNet
• LG (Mobile, IT B2B, Home Entertainment, Home Appliances, Air-con, Corporate)

Duties at MSLGroup in PR capacity included the following:

• Developing a deep understanding of the local environment of the local media environment;
• Building close relationships with leading journalists and media;
• Sending coverage updates to client every morning;
• Developing experience in crisis and reputation management;
• Writing/Drafting and dissemination of press releases – Content generation;
• Organisation/ Managing of and facilitation of media conferences (Sourcing speaking and exhibiting opportunities for clients across the board on an ongoing basis);
• Monitoring and evaluation of media coverage received;
• Organisation and facilitation of media interviews (contacting media for follow up’s on releases and pitches sent out);
• Copy – writing (Advising client on, and formulating content for clients website, rolled out in different phases) – Donald Gordon Medical Centre and Spindle Communications websites;
• Internal communication for clients (Newsletters);
• Formulating PR Strategies and PR messaging sessions for clients – ensuring the correct implementation of this;
• Research and analysis;
• Compilation and updating of media lists/strike lists accordingly;
• Writing/Formulation of motivations/ pitches for client interviews (broadcast, radio, print and online);
• Writing/Formulation of Media Briefs (Briefing documents) prior to client interviews with media;
• Attending client meetings – Weekly status meetings (at offices or via telecom);
• Formulation of status reports and action reports following clients status meetings;
• Formulation of EXCO and BOT reports of clients on a weekly basis as well as coverage reports on a monthly basis;
• Managing and facilitating media round tables and meet and greets for clients with media;
• Sourcing of features relevant to the client and managing these accordingly;
• Involvement in the facilitation of media launches and client events;
• Formulating quotes and facilitating the process thereof between accounts and client;
• I was also involved in the creation of digital content for a variety of my clients;
• The creation of social media content for clients’ (Facebook, LinkedIn and Twitter)

Duties included data basing of clients, copy-writing for the website (IT PR, Agricultural PR, Investor Relations), and the organisation and facilitation of events and conferences for clients, drafting/writing press releases, creating presentations for clients, compilation and updating of media lists, sending coverage to clients

• Spindle Communications is a public relations agency specializing in SEO, investor relations, and social media

Golden Key International Honour Society is an academic honor society

• As Public Relations Officer of the Golden Key International Honour Society, it was my responsibility to facilitate and implement the following:
• The facilitation of CSI events of the society, including charitable courses
• Promoting the society on campus radio stations (UJ, Wits, Stellenbosch, and PUK etc.)
• Maintaining the relationships and enhancing the public image of the organisation throughout the country via its various chapters
• Drafting releases around various events and updates around the society
• Research and analysis
• Attending status meetings with the rest of the society regularly