Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic
Mason Ranger

Mason Ranger

Digital Marketing Strategist
Cape Town

Summary

As a 33-year-old South African, I have a deep passion for project management and digital marketing. I excel in defining performance criteria and ensuring that designs and campaigns align seamlessly with clients' expectations. Known for my engaging and personable approach, I take pride in overseeing work quality, managing critical project milestones, and delivering exceptional customer service.

Technically adept, I leverage project management methodologies, digital marketing strategies, and database tools to boost productivity, enhance quality, and streamline processes. My expertise spans the entire project management and digital marketing spectrum, from inception to completion. I have a talent for acquiring top-notch talent and optimizing processes for improved efficiency. My track record speaks for itself, with a history of consistently meeting project milestones, exceeding quality expectations, and ensuring on-time project rollouts.

Overview

7
7
years of professional experience
9
9
years of post-secondary education
1
1
Certification

Work History

Senior Student Advisor

Red And Yellow Creative School Of Business
CAPE TOWN, ZA
1 2024 - Current

Roles and Responsibilities
 Book school presentations and distribute marketing materials.
 Represent the brand at information and career expos.
 Book interviews through calling, whatsapp and email communication to get students on
campus for interviews and over the table applications.
 Correspond with student queries and follow up on Interviewed not applied, Applied not
interviewed and cold leads.
 Conduct interviews and presentations based on the prescribed script and build rapport with
students and parents to achieve booking, application, and registration target.
 Achieve interview, application, and registration targets.
 Update call report Interview Booking Tracker and presentation tracker report daily.
 Ensure applications are submitted with correctly certified supporting documentation for
applications to be confirmed.
 Update calling outcomes on Student Portal and Total Marketing Report as and when required
by Head: Student Recruitment.

Student Advisor

IIE Varsity College
Cape Town, South Africa
10.2023 - Current
  • Pointed students to relevant information about academic and personal support services available on campus.
  • Advised students individually and in groups on academic programs for individual interests.
  • Helped students develop organizational, time management and study skills.
  • Developed and implemented student guidance plans to foster academic success.

Junior Student Advisor

IIE Varsity College
Cape Town, ZA
05.2023 - Current
  • Pointed students to relevant information about academic and personal support services available on campus.
  • Advised students individually and in groups on academic programs for individual interests.
  • Used standardized assessments to evaluate abilities, interests and characteristics of different students.
  • Encouraged students to explore age-appropriate and career-related opportunities.
  • Oversaw career and job fairs to connect students with area schools and employers.
  • Advised students on educational, career and social opportunities.
  • Pointed students to relevant information about academic and personal support services available on campus

Digital Marketing Associate Contract Based

Stellenbosch Academy of Design and Photography
Stellenbosch, South Africa
04.2022 - Current
  • Managed affiliate partnerships, fostering relationships that resulted in increased revenue streams for both parties involved.
  • Managed Google AdWords accounts, ensuring optimal performance of pay-per-click campaigns.
  • Streamlined marketing automation processes, resulting in more efficient workflows and improved team productivity.
  • Executed retargeting ad strategies aimed at driving higher rate of conversions among previously engaged audience segments.
  • Assisted in organizing and executing large-scale projects and events for clients, ensuring seamless operations and client satisfaction.
  • Participated in the strategy group to develop and implement effective marketing strategies and activation plans.
  • Collaborated with cross-functional teams to deliver impactful marketing campaigns that aligned with client goals.

Sales Assistant

Sans
Cape Town
09.2021 - 04.2022
  • Gathered and prepared sales materials in preparation for sales meetings.
  • Refunded payments for returned items, processed exchanges and offered store credit to achieve customer satisfaction.
  • Contributed to customer-oriented team atmosphere driving sale targets and supporting organizational goals.
  • Maintained records related to sales, returns and inventory availability.
  • Communicated orders to vendors, scheduling carriers for pickup if needed.

Project Manager

Totalstay
Cape Town, Western Cape
11.2019 - 07.2020
  • Prepare reports and recommendations.
  • Design and monitor workflow systems.
  • Develop and monitor business efficiency programs.
  • Provide input and identify risks associated with group and business decisions.
  • Organised company files and created support system to decrease workload and increase productivity of account managers.
  • Used cold calling to reach out to local business owners needing new advertising products and services.
  • Conducted market research to attract clients in new territories.
  • Created and presented media and advertising packages to prospective customers.
  • Researched and customised service proposals for clients to meet requirements and set profitable compensation scale.
  • Made outbound calls to existing customers to upsell advertising packages.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.

Digital Account Manager

RGBO
Cape Town, Western Cape
01.2018 - 09.2019
  • Generally responsible for planning, developing and managing clients' digital strategy to improve their web presence and achieve their digital marketing goals.
  • In addition, they are responsible for building and managing relationships with existing and potential clients.
  • Worked cross-functionally with various departments on projects.
  • Designed and implemented digital, web and social strategies to align with client business goals.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Created engaging content for specific platforms and intended audience.

Education

BBA - Brand Building And Marketing

Vega School Cape Town
Cape Town
02.2014 - 12.2018

High School Diploma -

Die Brandwag Highschool
Uitenhage
01.2006 - 12.2009

Higher Certificate - Commercial Photography

Stellenbosch Academy of Design And Photography
Stellenbosch
02.2021 - 11.2021

Skills

    Advanced problem solving

    Project planning and development

    Logistics Management

    Contract Management

    Project Brief Design

    Development Milestone Planning

    Project Planning Oversight

    Leadership

    Teambuilding

    Computer skills

Certification

TEFL

Languages

English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)

Timeline

Student Advisor

IIE Varsity College
10.2023 - Current

Junior Student Advisor

IIE Varsity College
05.2023 - Current

Digital Marketing Associate Contract Based

Stellenbosch Academy of Design and Photography
04.2022 - Current

Sales Assistant

Sans
09.2021 - 04.2022

Higher Certificate - Commercial Photography

Stellenbosch Academy of Design And Photography
02.2021 - 11.2021

Project Manager

Totalstay
11.2019 - 07.2020

Digital Account Manager

RGBO
01.2018 - 09.2019

TEFL

07-2017

BBA - Brand Building And Marketing

Vega School Cape Town
02.2014 - 12.2018

High School Diploma -

Die Brandwag Highschool
01.2006 - 12.2009

Senior Student Advisor

Red And Yellow Creative School Of Business
1 2024 - Current
Mason RangerDigital Marketing Strategist