Driven by a results-focused approach, I leveraged my expertise in Graphic Design and Multicultural Competence at British International Distance College to enhance student engagement and retention. My leadership in developing strategic partnerships and executing targeted marketing campaigns significantly boosted brand awareness, demonstrating a strong blend of creative and interpersonal skills.
Overview
9
9
years of professional experience
Work History
Senior Student Advisor
British International Distance College
Johannesburg, South Africa
06.2018 - 04.2024
Developed a positive school culture by fostering strong relationships among the college, staff, students, and parents.
Maintained accurate records of student interactions using a centralized database system for efficient information retrieval.
Achieved established KPI for company, and individual performance through teamwork and focus on customers.
Enhanced student retention by providing personalized academic guidance and support.
Assisted in the organization and execution of orientation events for incoming students,
Contributed meaningfully to efforts aimed at fostering an inclusive learning environment that celebrated diversity among both staff and students.
Contributed to the growth of the institution's reputation through exceptional service in guiding students towards their educational objectives.
Organized workshops for students focusing on exam preparation and essential skills such as time management, study techniques, and stress reduction.
Served as a mentor to new advisors, sharing best practices to ensure consistent quality across the team.
Assisted students in overcoming challenges with effective problem-solving strategies,
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Handled telephone calls, emails and social media enquiries quickly to close deals and boost client satisfaction.
Collaborated with senior management team in developing and implementing effective sales strategies.
Built long-lasting client relationships through excellent customer service and consistent followups.
Led a successful sales team by providing motivational coaching and performance-based incentives.
Closed lucrative sales deals using strong negotiation and persuasion skills.
Met with clients, delivering presentations, and educating on product and service features and offerings.
Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Utilized in-house CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Created and designed compelling presentations, flyers, posters and other Marketing materials that highlighted product features/benefits to potential clients while addressing their pain points directly.
Planned, administered and controlled budgets for effective financial reports.
Coordinator
Afriklingo Language Service
Johannesburg, South Africa
01.2015 - 05.2016
Answered phone calls and responded to inquiries from customers, vendors and other external contacts.
Facilitated smooth day-to-day operations by anticipating needs, proactively addressing potential issues, and efficiently resolving problems as they arose.
Assisted management with special projects to complete all tasks by deadlines.
Prepared detailed documents and reports in adherence administrative processes.
Maintained databases and contact lists to keep important contact information accurate and up to date.
Coordinated and scheduled meetings and appointments to keep organization running smoothly.
Ensured a timely invoicing and accounts receivables.
Assisted in the recruitment process by screening resumes, scheduling contractors interviews, and facilitating onboarding activities for freelancer translators and tutors.
Contributed to the development of strategic business plans aimed at expanding market share.
Provided excellent customer service by promptly addressing inquiries from existing clients or potential customers on various channels such as phone calls or emails.
Supported the negotiation process with potential partners, facilitating mutually beneficial agreements.
Managed email marketing campaigns to nurture leads and maintain regular communication with prospects.
Increased brand awareness through effective social media campaigns and content creation.
Prepared persuasive sales and marketing presentation materials to engage clients.
Research and Marketing Officer
Gravitazz Continental (GIDREM)
Johannesburg, South Africa
01.2015 - 05.2016
Increased brand awareness by implementing targeted marketing campaigns and strategies.
Managed social media channels to boost online presence and engagement with consumers.
Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Optimized website content for search engines, enhancing visibility and organic traffic.
Contributed to the creation of sales presentations that effectively communicated product value propositions.
Created engaging content for outbound marketing and provided feedback to all departments on brand consistency.
Developed strong relationships with key stakeholders, enhancing partnerships and collaboration opportunities.
Analyzed competitor offerings, providing valuable insights for product development and positioning.
Participated in industry networking events to establish connections with potential clients and partners.
Managed email marketing campaigns to nurture leads and maintain regular communication with prospects.
Increased brand awareness through effective social media campaigns and content creation.
Assisted in conducting SWOT analyses to identify areas of improvement within the organization''s business operations.
Collaborated closely with graphic designers on designing eye-catching marketing collateral that resonates well with the target audience.
Performed office administrative duties to enhance team cohesiveness.
Scheduled social media postings to advertise products and generate site traffic.
Assisted in creating written, video, and image content for marketing channels.
Practiced search engine optimization to maximize efforts in creating brand awareness.
Conducted primary and secondary research to better understand customer needs and behaviors.
Researched and evaluated potential new markets and products.
Managed budgets effectively, optimizing allocation of resources to maximize event impact.
Managed administrative logistics of events planning, event booking, and event promotions for the company's international and local guests.
Updated social media platforms with latest news and corporate details.
Education
BBA/HONOURS - Business Administration
Stadio Higher Education
Johannesburg, South Africa
11.2023
Bachelor of Commerce - Marketing Management
Institut Superieur De Commerce
Kinshasa/DRC
09.2007
Skills
Student Engagement
Multicultural Competence
Team Leadership
Time Management
Verbal and written communication
Complex Problem-Solving
Project Management
Customer Relationship Management (CRM)
Affiliations
Affiliate member of the Disaster Management Institute of Southern Africa (DIMSA) 2023 and 2024.
Member of the Marketing Association in South Africa (MASA) 2019
Short courses
· December 2023: Care/First Aid in the workplace (Jerico Training and Fire Industry)
· September 2023 – Certificate of completion (Great Learning Academy); Introduction to Financial Management.
· August 2023 – Certificate of completion (Catholic Relief Services (CRS), Disaster Ready/Cornerstone OnDemand Foundation); MEAL in Emergencies Certificate.