LWEENDO MATONGO
Lusaka
Summary
Dedicated marketing professional with knowledge of service delivery and proven multitasking abilities. Business development-focused product promoter with creativity and statistical relevance. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
6
6
years of professional experience
Work History
Marketing Deployment Assistant
British American Tobacco
06.2024 - Current
- Managed and oversaw design of marketing material and promotional literature for organization.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Identified value propositions and key messages for company marketing campaigns.
- Launched 5 marketing activities for new product lines and market penetration.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
Customer Service Representative
Engie Energy Access
05.2021 - 05.2024
- Providing primary customer support to internal and external customers
- Maintaining customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns
- Earned highest individual customer service survey results top 10% nationally
- Increased customer base by 8% providing superior customer service
- Liaising with customers, management and sales team to better understand customer needs and recommend appropriate solutions
- Delivered prompt service to prioritize customer needs.
Marketing Intern
Handsworth Institute Lusaka
01.2020 - 04.2021
- Designed and presented new social media campaign ideas
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Created and executed social media campaign- that increased the team social media presence by 30% and achieved of 1150 followers
- Brought 700 leads with 50 successful ones through Google and Facebook Ads with limited budget.
Research Assistant
Kalomo Milk Centre
10.2018 - 02.2019
- Generated hypotheses and designs and performs experiments to test them
- Executed multiple experiments simultaneously over time independently
- Participated in 6 research projects by designing and executing experiments.
- Participated in lab meetings and project presentations.
- Analyzed results using analytical software and created reports.
- Communicated results and collaborates with other professionals.
Education
Bachelor of Arts in Political Science with Demography -
University of Zambia
Zambia10-2020
Skills
- Direct marketing campaigns
- Quantitative Analysis
- Marketing Plan Development
- ROI Analysis
- Campaign Planning
- Pricing Strategies
- Global Marketing
- Branding
- Creative Direction
- Market dynamics
- Customer Service-Oriented
- Excellent written and verbal communicator
- Market Research
- Product Launches
Languages
English
Bemba
Tonga
Nyanja
Passions
- Reading
- Listening to music
- Yoga
Timeline
Marketing Deployment Assistant
British American Tobacco
06.2024 - Current
Customer Service Representative
Engie Energy Access
05.2021 - 05.2024
Marketing Intern
Handsworth Institute Lusaka
01.2020 - 04.2021
Research Assistant
Kalomo Milk Centre
10.2018 - 02.2019
Bachelor of Arts in Political Science with Demography -
University of Zambia
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