Lynelle van Niekerk
Pretoria
Summary
Qualified Marketing Executive with 3 years of experience in overall marketing such as Social Media Strategies, Supply management, Brand Campaign planning,Content Creation & Supply Management. Proven success in social media marketing and working closely with clients to manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager. An innovative thinker is driven to make a change and thrives on excitement. Passionate about understanding consumers and considered a go-getter. Degree in Visual Studies from the University of Pretoria with expertise in Art History, Marketing, Semiotics, and Anthropology. Honours in Strategic Brand Communication from VEGA focused on consumer expectations of future sustainable motor vehicles, brand association, and sustainability. Excited about the constant change and challenges in the marketing communications field. Believes brands have the power to better the lives of the public through creativity and innovation. Aligns perfectly with personality traits, allowing for creative and visual expression. Experienced in job shadowing the CEO of Junit Manufacturing cc, learning about retail, innovation, and design. Grew up in the automotive industry, earning the title of a petrolhead. Freelanced and completed an internship at CopperTable, a Digital Marketing agency. Currently serving as a Marketing Executive at Mile Investments, gaining diverse experience in retail, automotive, hospitality, and property divisions. Thrives in high-stakes environments and embraces new challenges to develop new skills. Achieved great success for the Geek House Eatery, becoming a sensation on social media.
Overview
15
15
years of professional experience
Work History
Marketing Executive
Bluespec Holdings & Mile Investment
01.2022 - Current
- Company Overview: Entering a holding company like Bluespec and Mile Investment has been one of the greatest achievements I have accomplished for myself & caree
- I have had the privilege of managing the following responsibilities: Video Specialist / Content Creation: Leading video production and content creation efforts, contributing to our strong online presence
- Community Management: Nurturing and engaging our online community to foster brand loyalty and customer satisfaction
- Website Management: Ensuring the website remains optimized and user-friendly for a seamless browsing experience
- Entering a holding company like Bluespec and Mile Investment has been one of the greatest achievements I have accomplished for myself & career
- These two companies have taught me multiple skills within multiple divisions and opened doors to various industries to expand my knowledge
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Coordinated appointments and meetings for a marketing director with 5 active projects.
- Planned and executed events and marketing programs to increase qualified leads.
- Completed and submitted monthly and yearly reports to support executive decision-making.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Spearheaded successful rebranding efforts, resulting in a more cohesive brand identity across all channels.
- Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Identified value propositions and key messages for company marketing campaigns.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Established targets for social media platforms to reflect business objectives.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Collaborated with developers, advertisers and production managers to market products and services.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Developed and implemented a targeted digital strategy to improve business performance.
- Launched marketing activities for new product lines and market penetration.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Consulted with product development teams to enhance products based on customer interest data.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through the development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with design and media teams to develop high-quality creative assets.
Intern
CopperTable
01.2022 - Current
- I frequently helped with Google Analytics Metric calculations, Creative Strategy in projects, SEO Taxonomy, creative strategy input, and Facebook Ads Manager
- I had the opportunity to obtain my Google Analytics Advanced course certification, which further shows my dedication to digital marketing with Google Analytics
- Analyzed problems and worked with teams to develop solutions.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Prepared project presentations and reports to assist senior staff.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Explored new technologies and approaches to streamline processes.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Participated in workshops and presentations related to projects to gain knowledge.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Utilized strong communication abilities during presentations which led to increased understanding among colleagues regarding project goals and objectives.
- Collaborated on marketing campaign that significantly increased brand awareness.
- Conducted comprehensive market research to inform strategic planning.
- Aided in enhancing website user experience with thorough usability testing.
Digital Marketing Manager - Content Creator, Strategist and Website Creator
Glow Juice
01.2021 - 01.2022
- Company Overview: I was eager to start my marketing journey in freelancing
- GlowJuice approached me to help with their brand product development on their digital platforms and campaigning
- I was eager to start my marketing journey in freelancing
- GlowJuice approached me to help with their brand product development on their digital platforms and campaigning
CEO Shadow
Junit Manufacturing cc
01.2019 - 01.2020
- Under the supervision of the CEO
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
Culture Portfolio Coordinator of Step it Up
Hatfield Studios
01.2018 - 01.2019
- HS Art Exhibition & Entertainment Coordinator
- Played a pivotal role in the acquisition of new clients through effective pitches demonstrating value-add propositions derived from our services offerings as Portfolio Coordinators.
- Collaborated with cross-functional teams to ensure seamless execution of projects and alignment with organizational goals.
- Enhanced overall team productivity through effective workload distribution, prioritization of tasks, and efficient resource management.
- Mentored junior team members on industry knowledge, tools usage, processes implementation, fostering a collaborative work environment for continuous learning.
- Streamlined project management processes for improved efficiency and timely completion of projects.
Sales Position
Central Garage Rejects
01.2010 - 01.2012
- Stocktake
- Sales
- Reduced time-to-fill rates by developing strong relationships with candidates and maintaining open lines of communication.
Education
Advanced Google Analytics - Certificate -
Google Academy
BA - Strategic Brand Communication
IIE Vega Design School
01.2022
BA - Visual Studies
University of Pretoria
01.2021
Google Analytics for beginners - Certificate -
Google Academy
01.2020
Piano certificate -
Trinity
01.2016
Skills
- Supply Management
- Campaign Planning & Development
- Video Specialisation
- Social media (Paid & Organic)
- Community Management
- Copywriting
- Brand Strategy & Growth
- Mobile Marketing
- Social media expert
- Online and mobile consumer marketing tools
- Branding
- Strategic thinker
- Prospect targeting
- Training and mentoring
- Advertising
- Presentations
- Market dynamics
- Special events planning
- Performance metrics analysis
- Innovative
- Excellent written and verbal communicator
- Public relations expert
- Mobile advertising platforms
- Quality leadership
- Strong time management
- E-mail and direct mail marketing campaigns
- Deadline-driven
- Digital advertising
- Direct marketing campaigns
- Content Creation
- Problem-solving abilities
- Multitasking
- Team Leadership
- Creative Thinking
- Time management abilities
- Critical Thinking
- Reliability
- Adaptability
- Professionalism
- Team building
- Crisis Management
- Public Speaking
- Marketing strategy
- Negotiation
- Sales Promotion
- Marketing campaign development
- Brand positioning
- Business Development
- Competitive Analysis
- Design Management
Hobbies and Interests
- Traveling
- Designing
- Networking
- Learning about different Cultures
- Attending Automotive events
- Writing & Poetry
References
- Mr Cerneels Coetzee, Navigator/Supervisor, IIE Vega Design School, (084) 244 2424
- Mrs Nerene Grobler, Hatfield Studios, (082) 374 2817
- Mrs Lynelle Bester, CEO, Junit Manufacturing, (083) 790 3996
Timeline
Marketing Executive
Bluespec Holdings & Mile Investment
01.2022 - Current
Intern
CopperTable
01.2022 - Current
Digital Marketing Manager - Content Creator, Strategist and Website Creator
Glow Juice
01.2021 - 01.2022
CEO Shadow
Junit Manufacturing cc
01.2019 - 01.2020
Culture Portfolio Coordinator of Step it Up
Hatfield Studios
01.2018 - 01.2019
Sales Position
Central Garage Rejects
01.2010 - 01.2012
BA - Visual Studies
University of Pretoria
Google Analytics for beginners - Certificate -
Google Academy
Piano certificate -
Trinity
Advanced Google Analytics - Certificate -
Google Academy
BA - Strategic Brand Communication
IIE Vega Design School
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