Lubabalo Lali
Field Sales Represantative/ Coordinator
East London,EC
Summary
Dynamic sales professional with a proven track record at Heineken SA, excelling in outside sales and territory management. Skilled in building strong client relationships, I consistently exceed sales targets and enhance customer satisfaction. Adept at cold calling and project management, I leverage my multitasking abilities to drive revenue growth and deliver exceptional service.
Overview
17
17
years of professional experience
Work History
Field Sales Representative/Coordinator
Ybrand
08.2023 - Current
- Represented company brand during customer and prospect interactions.
- Maintained thorough knowledge of competitors'' offerings enabling effective communication of unique selling points during client interactions.
- Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
- Maintained responsibility for [Number] accounts within assigned territory, consistently touching base to assess needs and satisfaction.
- Doing activations on weekend and also managing of promoters.
- Responsible for admin for my region, submitting of payroll and recons and also managing the warehouse making sure our branding is stored correctly and is not damaged.
Hybrid Representative
Libra Productions
07.2020 - 03.2022
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Calling on RTMs making sure orders are placed and do follow ups as per customer request.
Sales Representative
Heineken Sa
03.2016 - 04.2018
- Building and maintaining strong relationships with existing and potential clients.
- Ensuring timely delivery of orders and coordinating with customers to manage stock levels and prevent shortages.
- Meeting and exceeding sales targets and key perfomance indicators set by the company.
- Providing customers with detailed information about the company products, including ingredients, nutritional information, and unique selling points.
Sales Representative
Brandhouse Beverages
03.2013 - 10.2015
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Merchandiser
Peak Instore
02.2008 - 04.2012
- Removed damaged, short dated and discontinued items from displays.
- Stock rotation
- Verified products appeared at correct locations in proper quantities.
- Updated pricing and signage to complete product displays and educate customers.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
Education
High School Diploma -
Aphendale Senior Secondary School
East London, South Africa 04.2001 -
Skills
Outside sales
Timeline
Field Sales Representative/Coordinator
Ybrand
08.2023 - Current
Hybrid Representative
Libra Productions
07.2020 - 03.2022
Sales Representative
Heineken Sa
03.2016 - 04.2018
Sales Representative
Brandhouse Beverages
03.2013 - 10.2015
Merchandiser
Peak Instore
02.2008 - 04.2012
High School Diploma -
Aphendale Senior Secondary School
04.2001 -
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