Summary
Overview
Work History
Skills
Education
Work Preference
Timeline
Landi Christine Kotze

Landi Christine Kotze

Marketing
Pretoria,GP

Summary

Results-driven brand management and digital marketing professional with over 10 years of experience crafting innovative strategies that elevate brand identity and boost online engagement. Adept at leveraging advanced digital marketing techniques, data analytics, and content strategies to deliver impactful campaigns. A creative problem-solver passionate about staying at the forefront of digital trends and transforming insights into actionable growth strategies. Known for a meticulous approach to brand development and a deep understanding of audience engagement across platforms.

Overview

11
11
years of professional experience
2
2
Language
7
7
years of post-secondary education

Work History

CHIEF MARKETING OFFICER

BLACKTABLE EXECS
12.2022 - Current

❏ SEO & SERP
❏ Social Media campaigns
❏ Compiling marketing strategies
❏ Analyzing statistics and metrics
❏ Guiding and advising marketing team
❏ Optimizing Google advertising campaigns
❏ Analyzing E-commerce and all online sales
❏ Website analytics and performance thereof
❏ E-mail marketing campaigns and analyze analytics

DIGITAL MARKETING MANAGER & ADMIN

TRAX MOTO / KTM Husqvarna GASGAS
05.2021 - 01.2023
  • Digital Marketing

❏ SEO & Paid advertising
❏ Social Media & lead generation
❏ Daily posting and social media content
❏ Brand contact & representation online
❏ Paid advertising & analysing performance
❏ Design of content for advertising campaigns

  • ADMIN

❏ Survey emails
❏ Cash up register
❏ Manage customer database
❏ Updating stock and inventory
❏ Invoicing new/existing customers
❏ Purchase orders & supplier invoices

DIGITAL MARKETING & PUBLIC RELATIONS

Teknotribe | Psyology | Nick Grater
09.2019 - 01.2022

❏ SEO/SEM, database marketing
❏ Email marketing and newsletter
❏ Social media & display advertising
❏ Manage online representation
❏ Bookings, creating artist press kits
❏ Verification of online platforms
❏ Manage Google knowledge panel
❏ Music submission & distribution
❏ Represent the brand accurately
❏ Establish social traffic/ reports
❏ Manage digital music platforms
❏ Publish and create content design
❏ Highly creative with excellent analytical abilities
❏ Outstanding communication and interpersonal skills

BUSINESS FINANCIAL ADVISOR

OUTSURANCE
09.2016 - 12.2018

❏ Providing quotes to potential clients
❏ Risk management assessment skills
❏ Adhere to system and lead procedures
❏ Communication and negotiation abilities
❏ Manage daily appointments and new clients hourly
❏ Underwriting business as well as personal insurance
❏ Provide exceptional analytical and interpersonal skills
❏ Adhere to all compliance and legislative requirements
❏ Ensure the validity, accuracy, completeness, and security of client information

DIGITAL MARKETING MANAGER & ADMINISTRATOR

FIGHT CLUB SA
04.2015 - 02.2016

❏ Marketing campaigns
❏ Account duties and invoicing
❏ Training each branch admins
❏ Data entry and monthly reports
❏ Running social media campaigns
❏ Designing content for advertising
❏ Statistical analysis & identifying target audiences

CLIENT RELATIONS CONSULTANT

PanSolutions - Panasonic
11.2014 - 02.2015

❏ Generating leads and prospecting clients
❏ Establish and maintain customer rapport
❏ Cold calling and building a potential client base
❏ Identify client office automation requirements
❏ Set up appointments for sales consultantsntments for sales consultants

DIRECT SALES AGENT

CAPITAL GROWTH – THE UNLIMITED
07.2014 - 09.2014

❏ Maintain positive attitude
❏ Proactive and service driven
❏ Excellent relationship building
❏ Able to function under pressure
❏ Develop strong business acumen
❏ Build an understanding of our market
❏ Achieve set weekly and monthly target

MARKET RESEARCH ANALYSIS

HRV Business Development
02.2014 - 04.2014

❏ Designing surveys
❏ Defining audience
❏ Internet researching
❏ Ad & content creation
❏ Drafting client surveys
❏ Social media campaigns
❏ Google Analytics & Console

Skills

Strong work ethic

Attention to detail

Creative thinking

Decision-making

Analytical thinking

Goal setting

Digital marketing

CRM management

Social media proficiency

Social media marketing

Brand awareness

Motivational and inspirational

Creative direction

Content strategy

Marketing analytics

Campaign coordination

Online advertising

Strategic marketing

Program management

Media planning

Influencer marketing

Competitive analysis

User experience

Web analytics

Mobile marketing

Portfolio growth

Marketing channel development

Marketing leadership

Digital marketing expertise

Direct email marketing

E-commerce strategies

Strategic thinker

Social media engagement

Social media

Copywriting

Data analytics

Campaign management

Campaign planning

Research

Performance metrics analysis

Marketing plans

Advertising

Education

Masters Degree - Marketing

Advanced Digital Marketing, Digital School Of Marketing
01.2021 - 12.2023

Masters Degree - Marketing

Brand Management, Digital School Of Marketing
01.2021 - 12.2024

Certificate - Marketing

Define Your Audience , META Blueprint
01.2023 - 01.2023

Certificate - Marketing

Digital Marketing Landscape , META Blueprint
01.2023 - 01.2023

Certificate - Marketing

From Business Goals To Ad Objectives, META Blueprint
01.2023 - 01.2023

Certificate - Marketing

Meta Bid Strategies, META Blueprint
02.2023 - 02.2023

Work Preference

Work Type

Full TimePart Time

Work Location

On-SiteRemoteHybrid

Important To Me

Personal development programsWork from home optionFlexible work hoursWork-life balanceCompany CultureCareer advancementTeam Building / Company RetreatsHealthcare benefits

Timeline

Meta Bid Strategies - Certificate, Marketing
02.2023 - 02.2023
Define Your Audience - Certificate, Marketing
01.2023 - 01.2023
Digital Marketing Landscape - Certificate, Marketing
01.2023 - 01.2023
From Business Goals To Ad Objectives - Certificate, Marketing
01.2023 - 01.2023
CHIEF MARKETING OFFICER - BLACKTABLE EXECS
12.2022 - Current
DIGITAL MARKETING MANAGER & ADMIN - TRAX MOTO / KTM Husqvarna GASGAS
05.2021 - 01.2023
Advanced Digital Marketing - Masters Degree, Marketing
01.2021 - 12.2023
Brand Management - Masters Degree, Marketing
01.2021 - 12.2024
DIGITAL MARKETING & PUBLIC RELATIONS - Teknotribe | Psyology | Nick Grater
09.2019 - 01.2022
BUSINESS FINANCIAL ADVISOR - OUTSURANCE
09.2016 - 12.2018
DIGITAL MARKETING MANAGER & ADMINISTRATOR - FIGHT CLUB SA
04.2015 - 02.2016
CLIENT RELATIONS CONSULTANT - PanSolutions - Panasonic
11.2014 - 02.2015
DIRECT SALES AGENT - CAPITAL GROWTH – THE UNLIMITED
07.2014 - 09.2014
MARKET RESEARCH ANALYSIS - HRV Business Development
02.2014 - 04.2014
Landi Christine KotzeMarketing