KHANYI MPAMBANI
Cape Town
Summary
Passionate about all things digital, my journey began in 2016 with a focus on blogging and YouTube, specifically in the areas of skin and haircare. Since then, my dedication to this field has only grown stronger. I made a significant shift from my role as a Quality Assurance Coach in the corporate world, with management's support. Taking the lead, I successfully established a vibrant online presence for the company, increasing brand awareness and attracting top-notch talent. This involved overhauling our internal and external websites, resulting in a highly successful project. My achievements in social media management led to an opportunity to join Digi's R&D Marketing team, where I gained valuable technical skills. I continue to thrive in Social Media, Digital Marketing, and Project Management, actively seeking opportunities for further knowledge expansion. With my diverse experience, I am confident in making meaningful contributions in my next role within Digital Marketing.
Overview
10
10
years of professional experience
Work History
Digital Marketer & Entrepreneur
Freelancing, Online Retail, Brand Consulting
02.2023 - Current
- Supported SMEs to optimize online presence through tailored digital solutions.
- Executed social media campaigns and planned photoshoots.
- Oversaw community engagement.
- Facilitated product reach within the beauty industry through strategic distribution.
Digital Marketer
Glacier by Sanlam
07.2022 - 02.2023
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
- Collaborated with cross-functional teams to develop integrated marketing campaigns, driving brand awareness and customer acquisition.
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Coordinated promotional efforts across multiple channels for successful product launches or special events promotions.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Leveraged video content creation to increase brand visibility, creating a YouTube channel that showcased company products/services effectively.
R&D Digital Marketer
Digioutsource
10.2021 - 06.2022
- Oversaw campaign development through thorough research, project management, and consistent evaluation.
- Coordinated activities with third-party vendors.
- Guided and briefed diverse teams such as software developers, designers, copywriters, translators.
- Developed strategies for enhancing brand performance based on benchmarking insights.
- Coordinated and executed content management via company’s CMS infrastructure.
- Provided support in enhancing multiple channel areas like social media and mobile.
- Assisted in quality control procedures to ensure seamless project delivery.
- Collaborated with team to analyze and enhance conversion rates.
- Conducted Ab & MVT tests.
- Enhanced overall effectiveness of marketing outreach.
- Employed Google Analytics to monitor website traffic metrics.
- Collaborated with teams to create various digital marketing initiatives.
R&D Content Marketer
Digioutsource
04.2020 - 10.2021
- Conducted comprehensive SEO research and analysis to drive data-informed decision-making.
- Spearheaded website project management initiatives for high-value customers, encompassing business brands and affiliates.
- Optimized digital assets through evaluation of performance metrics.
- Focused on optimizing website for better search engine ranking.
- Coordinated testing processes and collaborated with UX teams to identify optimal solutions.
- Conducted audits to evaluate content quality and effectiveness.
- Streamlined content structure to improve readability and relevance.
- Uploaded and maintained content on CMS.
R&D Content Administrator
Digioutsource
03.2019 - 04.2020
- Managed content for branded and affiliate websites.
- Analyzed data to optimize content performance.
- Designed and executed innovative content initiatives.
- Offered evaluations to several business units for enhanced application.
- Maintained content integrity through meticulous uploads and checks.
Social Media Manager / Frontline Receptionist
Digioutsource
04.2018 - 03.2019
- Managed comprehensive online presence through diverse social networks.
- Spearheaded upgrade project for internal communication system/Wiki on Sparticus.
- Increased brand visibility and credibility through targeted social media recruitment campaigns.
- Managed tasks related to general business operations.
- Served as primary point of contact for business communications.
- Executed event logistics, managing timelines and resources effectively.
- Supplied needed aid to Managers in operations and human resources.
- Reported to Facilities Manager and provided assistance.
Stand in for Facilities Manager
Digioutsource
01.2018 - 07.2018
- Financial Strategy/ Budget Strategizing
- Business Building move preparations and Management
- Daily Facilities Management Duties
- Service Provider contract reviews and management
- Supervision of Administrative Officer
- Supporting Quality Assurance Coaches with relevant team needs
- Management of Business events and employee rewards and lunch benefits
Quality Assurance Coach
Digioutsource
08.2017 - 04.2018
- Conducted thorough evaluations of customer contact interactions, ensuring quality assurance.
- Provided live and follow-up coaching sessions.
- Supported smooth execution of collaborative processes effortlessly.
- Provided consistent floor coaching.
- Developed educational programs targeting improved sales outcomes.
- Provided necessary assistance to trainers.
- Generated detailed reports on a regular basis.
Customer Service Coach - Australian & Canadian Department
Digioutsource
05.2016 - 08.2017
- Supported individuals in their professional development.
- Facilitated assistance throughout live engagements and feedback periods.
- Achieved superior status in business quality metrics through member upskilling.
- Delivered focused mentoring through group and one-on-one coaching sessions.
- Implemented processes to uphold consistent excellence in team communication benchmarks.
Customer Service Coach & Customer Service Second in Command - Australian Department
Digioutsource
03.2015 - 04.2016
- Provided essential support to TL and Coach for achieving team objectives.
- Conducted assessments and provided coaching among peers.
- Served as interim team lead and coach when required.
- Delivered consistent guidance to coworkers.
- Consistently upheld exceptional performance metrics as a Customer Service Coach.
Customer Service Coach Host - Australian Department
Digioutsource
10.2014 - 03.2015
- Guaranteed top-notch contact management.
- Achieved recognition for maintaining one of the five highest contact rates during shifts.
- Leveraged customer data for informed strategic choices.
- Conducted comprehensive reviews with focus on query resolution.
- Provided exceptional customer service with a focus on the business bottom line.
- Provided support to colleagues as required.
Education
Digital Transformation Course - Digital Marketing
Digital School of Marketing
Cape Town06.2025
Advanced Digital Marketing Course - Digital Marketing
Digital School of Marketing
Online06.2025
Short Online Courses and Certificates - Development skills in the Digital Age
ALX - Ai Augmented Professional
12.2024
Certificate - Technical SEO
Blue Array Academy
09.2023
Online Marketing Foundations -
LinkedIn
12.2021
Content Marketing: Staying Relevant -
LinkedIn
12.2021
Content Marketing Foundations -
LinkedIn
12.2020
Advanced Social Media Marketing -
Shaw Academy
12.2020
Content Marketing 101 -
Udemy
12.2020
Skills
- Social Media Management
- Digital Marketing
- Community Management and Customer Service
- Data Analysis
- Content Marketing Management
- Coaching and Quality Assurance
Personal Information
Title: Digital Marketer
Timeline
Digital Marketer & Entrepreneur
Freelancing, Online Retail, Brand Consulting
02.2023 - Current
Digital Marketer
Glacier by Sanlam
07.2022 - 02.2023
R&D Digital Marketer
Digioutsource
10.2021 - 06.2022
R&D Content Marketer
Digioutsource
04.2020 - 10.2021
R&D Content Administrator
Digioutsource
03.2019 - 04.2020
Social Media Manager / Frontline Receptionist
Digioutsource
04.2018 - 03.2019
Stand in for Facilities Manager
Digioutsource
01.2018 - 07.2018
Quality Assurance Coach
Digioutsource
08.2017 - 04.2018
Customer Service Coach - Australian & Canadian Department
Digioutsource
05.2016 - 08.2017
Customer Service Coach & Customer Service Second in Command - Australian Department
Digioutsource
03.2015 - 04.2016
Customer Service Coach Host - Australian Department
Digioutsource
10.2014 - 03.2015
Short Online Courses and Certificates - Development skills in the Digital Age
ALX - Ai Augmented Professional
Certificate - Technical SEO
Blue Array Academy
Online Marketing Foundations -
LinkedIn
Content Marketing: Staying Relevant -
LinkedIn
Content Marketing Foundations -
LinkedIn
Advanced Social Media Marketing -
Shaw Academy
Content Marketing 101 -
Udemy
Digital Transformation Course - Digital Marketing
Digital School of Marketing
Advanced Digital Marketing Course - Digital Marketing
Digital School of Marketing
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