Hlulani Masingi

• Ensuring the amplification of members or community that the organisation supports and advocates
• Creating, updating, and managing targeted member and sponsorslists
• Focusing on membership retention through regular communication and engagement
• Member and sponsor engagement and outreach to media organisations aligned to the organisation’s mission
• Creating and managing engaging content, with key focus on digital media opportunities to share the organisation’s brand, while finding other relevant mediums to communicate
• Website management
• Strategically assist in driving company culture.
• Support and further develop the organisations Internal and External Communications & Events strategy by creating engaging content for channels used across the business.
• Assist in driving #HR initiatives and projects.
• Partner with key stakeholders to plan, develop and deliver internal communications to achieve their objectives and engage colleagues.
• Initiate, develop and own the end-to-end delivery of timely, targeted, creative, and engaging communication plans.
• Increase engagement and awareness across the organisation and update colleagues with operational information and good news stories.
• Create internal communication platforms/ initiatives such as newsletters.
• Coordinate and manage the communications calendar.
• Ensure all communications are in line with internal brand guidelines and CX.
• Measure the effectiveness of communications using available channels and tools, recommending improvements/ further initiatives to achieve business desired objectives.
• Report on all initiatives or campaigns to measure effectiveness.
• Share best practices and learning, seeking continuous improvement and feedback opportunities.
• Manage and support the delivery of internal events, both digital and face to face.

Notable Achievements so far:

• Increasing the membership database
• Revamping or relaunching the website
• Launching a newsletter for members
• Launching a membership portal for the BEPA community on the website
• Implementation of CRM as an internal and external communication tool
• Conducting internal working groups for the members
• Increasing brand awareness on digital platforms

• Overseeing all internal and external communications
• Responsible for all legal and regulatory documentation, along with compliance monitoring
• Develop and implement effective communication tools and strategies
• Beneficiary screening and onboarding
• Monthly stakeholder engagement event’s organiser

• Notable Achievements:
• Promoted from Communications Manager to Head of Operations and Communications in 11 months

• For www.essaysofafrica.com, Manage quality, relevance, and style of all editorial within Essays of Africa
• Plan content schedule, based on editorial strategy, user requests & gaps in content bank
• Liaison with expert advisors to ensure publication of accurate and reliable content
• Research and subject matter trend analysis and Competitor analysis
• Write copy for promotional campaigns
• Moderate and engage with user generated content
• Contribute to development and success of third-party campaigns
• Liaison with PR agencies

Notable Achievements:

• Initiative of www.essaysofafrica.com increased industry recognition of Kwenta Media by agencies such as DNA Architect, Brand Cartel, Sabio Communications, Ogilvy and Total
• Exposure
• As online editor of www.essaysofafrica.com, interviewed by The Star (IOL
• Independent), Expressions on SABC 1 and Jozi FM

• Developing and implementing strategies, objectives and measures for PR, Marketing and Communications
• Events organising/ project management, fundraising through sponsorships and event reporting for Press Conferences, Exhibitions and Press Tours
• Writing in-house magazines, case studies, speeches, articles, press releases and annual reports
• Collating and analysing media coverage
• Sourcing and managing speaking and sponsorship opportunities
• Prepare project budgets and provide periodic progress reports to staff directors
• Develop a self-finding events strategy to drive brand awareness and generate revenue

Notable Achievements:

• Created www.essaysofafrica.co.za from personal initiative and subsequently promoted to online editor after adoption of the initiative
• Creator and executor of “Women of Substance” Women’s Day event in partnership with
• Local Government and Housing Department with a sponsorship of R300 000 (2012)
• Implemented a charity event for township schools in commemoration of the Youth Day (2012)
• Organised Zoleka Mandela’s baby shower (2014)
• Tradex Contracts (Baba Indaba Baby Expo Events (2012 & 2014), Thaba ya Batswana Hotel for a Conference (2014), Mangwanani African Spa to Pamper Guests with massages & vouchers at our events (2012), 3 Month Content Contribution Tradex with Ligwalagwala FM (2013) and a 3 Month Content Contribution Tradex with Ikwekwezi.

• Involved in Promotions and creation of press releases
• Develop communications strategies and campaigns
• Research and identify trends, key group interests and public concerns
• Preparation of promotional plans and budgets for events along with advertising coordination

Notable Achievements

• Assigned as Language and Cross-Cultural Facilitator to the United States Peace Corps o Facilitated African languages training to US Peace Corps in their Education and Health Programme
• Designed the courseware and the curriculum o Coordinated skills development workshops with SA expertise o Collaborated with US experts to develop integrated programme

• Research, analyse and interpret media trends and developments of companies
• Communicating content, development and dissemination and information gathering
• Ensuring all documentation is filed and is accessible to other members of the analysis