Dynamic Business Performance and Analytics Leader with over 17 years of experience driving enterprise transformation across the transportation, telecommunications, and financial services sectors. Proven track record in delivering digital automation and integrated performance systems that enhance decision-making, align organizational performance with strategic goals, and foster accountability. Expertise includes marketing analytics, customer-focused campaigns, and retention strategies that unlock growth opportunities and expand client bases. Currently serving as Executive Manager: Business Performance Manager, responsible for designing integrated reporting frameworks, developing automated dashboards, and spearheading enterprise-wide performance monitoring to shape strategic direction and deliver sustainable commercial impact.