Frikkie Schoombee
Bloubergstrand
Summary
Dynamic Sales Executive with extensive experience in developing partnerships, generating new business, and growing sales teams. Proven expertise in sales leadership, high-volume closings, and fleet & retail sales. Adept at relationship management, client retention, and cross-department liaison. Skilled in IT systems administration, telecommunications, security & network infrastructure. Proficient in automotive finance methods, financial reconciliations, and digital marketing. Utilises tactical selling techniques and market research interpretation to drive business-to-business sales. Demonstrates proficiency in digital marketing tools and customer relationship management systems. Knowledgeable in sales methodologies, performance metrics tracking, brand awareness building, customer service, upselling expertise, business development, client communication, lead generation, and sales cycle management. Committed to innovative staff training programmes and development opportunities to foster growth pipeline development and root cause problem-solving.
Overview
27
27
years of professional experience
1
1
Certification
Work history
Mastercars Sales Executive
Volkswagen Table View
Table View, Cape Town
2025.12 - 2026.03
- Assisted in business development efforts by contributing to local digital marketing initiatives for mastercars division.
- Supported team in executing marketing strategies that aimed at increasing local engagement.
- Participated in coordinating efforts to enhance brand visibility within the community.
- Responded promptly to customer queries, ensuring resolution whilst upholding satisfaction levels.
- Built rapport with new and existing customers to boost client retention.
- Negotiated best-possible prices for maximised profit levels.
Mastercars Sales Executive
NMI Durban South Motors (Pty) Ltd t/a NMI Brons VW
Cape Town
2026.04 - Current
- Nurture corporate and private business relationships by delivering tailored automobility solutions to high-net-worth clients.
- Key Achievement: Secured 30 vehicle deliveries within the first 2 months of tenure.
- Introduce a rigorous attention to detail to the sales team, driving overall operational standards and process compliance.
- Exceeded core sales volume targets by 100% through proactive lead generation and network building.
- Identified new business opportunities that enhanced growth potential of the company.
- Fostered a positive team environment, resulting in increased morale and performance amongst staff members.
- Boosted sales revenue through aggressive and targeted marketing strategies.
- Established strong relationships with key industry players to expand business reach.
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
Mastercars Sales Executive
Claremont Volkswagen
Table View, Cape Town
2025.11 - 2026.03
- Directed the end-to-end sales lifecycle from initial prospecting to physical delivery for both retail and fleet clients.
- Collaborated with internal finance and service departments to ensure rapid vehicle turnarounds and fluid transaction approvals.
- Fostered a positive team environment, resulting in increased morale and performance amongst staff members.
- Navigated challenging negotiations, achieving successful deal closure without compromising on profitability.
- Championed cross-selling initiatives to maximise sales volume and profit margins.
Used Car Sales Executive
Trust Auto Group
Paarden Eiland, Cape Town
2023.06 - 2025.09
- Drove pre-owned vehicle sales using target-driven CRM frameworks, consistently beating monthly revenue matrices.
- Used persuasive selling techniques resulting in increased profit margins.
- Improved showroom presentation by arranging vehicles strategically.
- Increased sales opportunities through proactive follow-up calls and emails.
- Completed paperwork accurately for seamless transition of vehicle ownership.
- Negotiated fair deals to meet both customer expectations and company targets.
- Conducted thorough inspections of used cars for accurate valuation.
New & Used Car Sales Executive
Group1 Auto
Cape Town
2022.06 - 2022.12
- Managed a blended asset portfolio, structuring tailored retail purchase agreements for competitive market conversion.
- Negotiated sales deals for maximum profitability.
- Contributed to team sales goals by cross-selling additional products and services.
- Met sales targets consistently through diligent follow-ups and negotiations.
- Secured customer loyalty by providing excellent service.
- Facilitated smooth transactions between dealership and customers.
- Conducted demonstrations of vehicle features, increasing buyer engagement and interest.
- Built strong relationships with customers through attentive service.
Sales Executive
Motus Holdings Limited
Cape Town
2022.02 - 2022.06
- Identified market opportunities and cold-called high-net-worth prospects to accelerate premium vehicle turnover.
Mitsubishi New Car Sales Manager & FAW Truck Sales Executive
Weskaap Motors
Vredenburg, Western Cape
2018.03 - 2022.02
- Directed day-to-day operations and engineered long-term sales strategies to expand heavy commercial truck corporate accounts.
- Navigated complex commercial vehicle asset finance options, ensuring full alignment with commercial banks.
- Devised sales strategies to improve turnover rate of inventory.
- Liaised between customers and finance companies for smooth transactions.
- Successfully boosted brand reputation through excellent customer service.
- Managed new car sales team, ensuring maximum customer satisfaction.
- Negotiated deals with customers for successful transactions.
- Resolved customer complaints promptly, encouraging repeat business.
- Trained sales staff on products, ensuring knowledgeable customer service.
- Enhanced buying experience by creating a welcoming showroom environment.
- Delivered exceptional results by motivating the sales team towards achieving their targets.
- Enhanced the buyer journey with comprehensive product demonstrations.
- Implemented best practices in salesmanship to optimise performance.
- Ensured compliance with legal regulations during sales processes by keeping abreast of legislation changes.
- Coordinated after-sales services to maintain customer relationships.
- Met sales targets consistently to drive revenue.
- Gained practical experience closing sales in face-to-face environment.
IT Manager & Real Estate Agent
Harcourts Real Estate
Langebaan, Western Cape
2015.03 - 2018.03
- Managed office IT infrastructure while concurrently acting as a licensed real estate broker executing digital marketing strategies.
- Updated legacy systems, reducing maintenance costs significantly while improving reliability and efficiency.
- Managed software licensing agreements; ensured compliance with regulations.
- Monitored network performance regularly with proactive troubleshooting steps taken at signs of instability or potential failure points identified in advance, ensuring uninterrupted service provision throughout the organisation's operation hours.
- Controlled department budgets by sourcing cost-effective solutions.
- Led information and communications strategy development.
- Developed effective marketing strategies to attract potential buyers.
- Navigated challenging negotiations, achieving successful deal closure without compromising on profitability.
- Developed customer loyalty with excellent customer service, leading to repeat business.
Wireless Internet Technician
Comtel Communications
Langebaan, Western Cape
2014.03 - 2015.03
- Handled field engineering, deploying and configuring 5.2GHz/5.7GHz broadband network infrastructure.
Project Director / Commercial Farmer
Agricultural Project Ventures (Self-Employed)
Sunset View
2012.01 - 2014.12
- Assisted in designing automated agricultural systems including hydroponic tunnels and a 7100 m² net house.
- Supported securing supply contracts with institutional partners including Dewcrisp and Woolworths vendors.
- Contributed to infrastructure projects by collaborating with team members to enhance agricultural efficiency.
Night Manager
The Kegg & Leopard
Montana, Pretoria
2011.04 - 2011.12
- Implemented strategic initiatives resulting in the increase of monthly operational turnover from R60000 to R380000 within 90 days.
Real Estate Agent & Portfolio Manager
Schoombee Investment Properties
Pretoria
2008.09 - 2011.03
- Administered luxury real estate and commercial smallholding portfolio for private developers and institutional investors.
- Provided friendly and efficient customer service while managing challenging situations.
- Resolved issues to enhance customer satisfaction.
- Gained new skills to support improved efficiency and productivity.
- Exhibited energy and enthusiasm in a fast-paced environment.
- Utilised critical thinking to analyse problems, evaluate solutions, and select optimal decisions.
- Collaborated closely with bank evaluators due to proven sales in the area.
- Obtained borehole electrical and gas certificates.
Real Estate Agent
Arnel Properties Limited
Pretoria
2006.10 - 2008.08
- Managed residential sales portfolios by tracking transactions through deeds offices and financial originators.
- Drafted descriptions of properties for online listings to engage potential buyers.
- Conducted property viewings to facilitate sales.
- Provided customer service to enhance client satisfaction and encourage repeat business.
- Maintained professionalism in public dealings to uphold company reputation.
- Arranged mortgage consultations to guide clients on financing options.
- Established contacts within real estate for collaborative opportunities.
- Kept informed on property market trends for competitive insights.
- Evaluated property conditions through inspections prior to listing.
- Liaised with solicitors to ensure contract completions.
- Promoted properties through advertising to boost market visibility.
Corporate Sales Representative
ADT Security
Sandton, Johannesburg
2005.01 - 2006.09
- Key Achievement: Implemented a localized B2B marketing plan that doubled corporate sales output in the first six months.
- Conducted market research for enhanced understanding of industry trends and competition.
- Managed multiple accounts with the utmost professionalism and attention to detail.
- Nurtured profitable partnerships with corporate clients to boost revenue streams.
- Utilised CRM systems effectively managing client data efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Supported team by demonstrating respect and willingness to help.
- Increased customer satisfaction by resolving issues.
- Improved efficiency and productivity by acquiring new skills.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
- Oversaw daily operations to achieve high productivity levels.
Technical Installations Specialist
MC Security
Kempton Park, Johannesburg
2002.12 - 2004.12
- Managed major corporate security rollouts, executing 278 complex commercial alarm and CCTV integrations (e.g., Caesars Palace).
Junior IT System Administrator & Loan Clerk
Thuthukani Financial Services
Centurion, Gauteng
1999.10 - 2002.11
- Administered the internal LAN network, managed payroll systems, and handled institutional financial reconciliations via the Persal system.
- Administered company email accounts – added or removed users as necessary – maintaining high-levels of communication flow.
- Collaborated on IT projects with cross-functional teams, delivering innovative solutions.
- Trained end-users on safe computing practices, reducing instances of security breaches.
- Requisitioned hardware and software to meet changing organisational needs.
- Acquired comprehensive knowledge in various asset classes through continuous learning and application on the job.
- Fostered strong customer relationships through excellent service delivery during settlements process.
- Investigated discrepancies for resolution promptly to avoid potential financial loss.
- Delivered accurate reports with diligent preparation and review of daily settlement reports.
- Organised settlement instructions for securities transactions to ensure timely execution.
Bank Cashier
Absa Group
Pretoria
1999.01 - 1999.09
- Executed high-volume front-line financial transactions and daily teller reconciliations.
- Managed cash transactions for streamlined banking operations.
- Processed bank transfers accurately to avoid discrepancies.
- Operated cash machines smoothly to expedite processes.
- Followed security procedures, minimising risk of theft.
- Developed relationships with clients for improved business growth.
- Cross-sold bank products to meet customer needs.
- Balanced daily accounts for accurate record-keeping.
- Verified cheques, ensuring error-free transactions.
- Kept tidy work area, enhancing bank's professional image.
- Recorded all transactions meticulously for accountability.
- Enhanced customer satisfaction by providing excellent service.
- Improved efficiency with accurate money counting.
- Conducted end-of-day reconciliation, ensuring financial accuracy.
- Maintained confidentiality to ensure client trust.
- Handled customer complaints effectively for enhanced reputation.
- Provided change and receipts promptly, increasing transaction speed.
- Sorted and counted currency efficiently, reducing downtime.
Education
Matric Certificate - Academic
Wonderboom High School
Skills
- Sales leadership and business development
- High-volume closings
- Fleet and retail sales
- Client relationship management
- Lifetime client retention
- Cross-department liaison
- IT systems administration
- Telecommunications security
- Network infrastructure management
- Automotive finance methods
- Financial reconciliations
- Digital marketing strategies
- Pinnacle CMS and AutoSLM proficiency
- LAN/WiFi configuration
- Tactical selling techniques
- Market research analysis
- B2B sales expertise
- Digital marketing tools proficiency
- CRM systems knowledge
- Sales methodologies understanding
- Performance metrics tracking
- Brand awareness strategies
- Customer service excellence
- Upselling techniques mastery
- Business development initiatives
- Client communication skills
- Lead generation strategies
- Sales cycle management expertise
- Problem-solving skills
Certification
- Sales Executive Professional – Volkswagen Group Standards
- Certified Real Estate Professional – Property Practitioners Regulatory Authority (PPRA)
- Certified Alarm & Security Systems Technician – Technical Installation & Programming
- Advanced Hydroponics & Organic Chemistry Certification – Commercial Agriculture
- 100+ Sales Units Excellence award-Trust Auto Suzuki 2 years
- Platinum Award for Property units' sales 3 years
- Gold Award for Gross commissions earnings
- Top Realtor in the western Cape for Harcourts Real Estate 3 Years
Languages
English
Proficient (C2)
Afrikaans
Proficient (C2)
Affiliations
- Surf fishing, camping and bushveld
Timeline
Mastercars Sales Executive
NMI Durban South Motors (Pty) Ltd t/a NMI Brons VW
2026.04 - Current
Mastercars Sales Executive
Volkswagen Table View
2025.12 - 2026.03
Mastercars Sales Executive
Claremont Volkswagen
2025.11 - 2026.03
Used Car Sales Executive
Trust Auto Group
2023.06 - 2025.09
New & Used Car Sales Executive
Group1 Auto
2022.06 - 2022.12
Sales Executive
Motus Holdings Limited
2022.02 - 2022.06
Mitsubishi New Car Sales Manager & FAW Truck Sales Executive
Weskaap Motors
2018.03 - 2022.02
IT Manager & Real Estate Agent
Harcourts Real Estate
2015.03 - 2018.03
Wireless Internet Technician
Comtel Communications
2014.03 - 2015.03
Project Director / Commercial Farmer
Agricultural Project Ventures (Self-Employed)
2012.01 - 2014.12
Night Manager
The Kegg & Leopard
2011.04 - 2011.12
Real Estate Agent & Portfolio Manager
Schoombee Investment Properties
2008.09 - 2011.03
Real Estate Agent
Arnel Properties Limited
2006.10 - 2008.08
Corporate Sales Representative
ADT Security
2005.01 - 2006.09
Technical Installations Specialist
MC Security
2002.12 - 2004.12
Junior IT System Administrator & Loan Clerk
Thuthukani Financial Services
1999.10 - 2002.11
Bank Cashier
Absa Group
1999.01 - 1999.09
Matric Certificate - Academic
Wonderboom High School