Fathima Bibi Sadak
Marketing Divisional Manager
Centurion
Summary
Personal Attributes: No Micro-management needed, use my own initiative / Very Optimistic regardless of any situation /Very confident in my ability/I adapt easily to change regarding in a job role, work culture or working environment, seek opportunities above obstacles, Definitely a Team player, I am extremely Emotionally Intelligent/I am Self –Motivated and driven and always have an internal desire or readiness to achieve a designated goal, persistent & determined, committed to goals ,optimistic & resilient , definitely a visionary thinker, willing to take calculated risk /Willingness to learn new things & improve myself continually , train & develop new skill set, move forward in ones’ s career/ Resilience –always trying to push through difficult situations whilst remaining calm, maintain self - control & do have empathy whilst handling my emotions. Excellent root cause analyses & problem-solving skills (years of experience)
Results-driven management professional with strong background in leading teams and driving business growth. Adept at strategic planning, operational efficiency, and fostering collaborative work environment. Known for adaptability and delivering outcomes that exceed expectations. Skilled in resource management, team leadership, and process improvement.
Experienced with managing divisional operations and optimizing performance. Utilizes strategic planning to achieve organizational goals. Track record of effective team leadership and process improvement.
Overview
35
35
years of professional experience
1992
1992
years of post-secondary education
Work History
Marketing Divisional Manager /Chocolate Division Brand Manager / Sales Manager (B2B/Chains)
Richester Foods
Pretoria
01.2023 - 01.2025
- Company Overview: FMCG
- Responsible for developing and executing multi-channel marketing strategies to drive brand growth and customer engagement.
- Develop and manage budgets to achieve business objectives.
- Lead cross functional teams to launch new products, promotions and campaigns.
- Analyze market trends, customer insights and sales data to inform marketing strategies.
- Collaborate with external agencies to deliver marketing campaigns across digital, social-media and traditional channels.
- Monitoring and reporting on marketing performance, providing data-driven recommendations to optimize future campaigns.
- International Travel (Business Development – Dubai).
- Develop and execute brand strategies to drive sales growth, market share and customer loyalty.
- Managing brand P&L, ensuring profitability, growth, and ROI on marketing investments.
- Led product innovations and new product launch initiatives to stay ahead of market trends.
- Collaborating with internal stakeholders including sales, category management and supply chain teams.
- Analysing consumer insights, market trends and competitor activity to understand support brand strategies.
- Driving revenue growth and delivering customer-centric solutions.
- Expand customer relationships and increase market share.
- Developing sales strategies, account planning and customer engagement initiatives.
- Building and maintaining strong relationships with key decision-makers at major chains and B2B customers.
- Collaborating with internal stakeholders including marketing, category management and supply chain teams.
- Analysing sales data, customer insights and market trends to support sales strategies and optimise results.
- FMCG
- References: Zelmare Pienaar -0764524618
- Reason for leaving: Career Advancement Opportunity
National Promotions Manager
The Bevco
01.2016 - 01.2019
- Company Overview: The Beverage Company, known previously as Little Green Beverages (FMCG): Largest Co-Packer for PepsiCo
- Responsible for Strategic Activations supporting the marketing department’s objective to profitably promote the brand & product.
- Develop, review & implement the annual brand activation strategy and plans for the company.
- Design activities to develop emotional connect between the brand and consumer to build brand equity.
- Develop short & long-term plans ensuring alignment with overall marketing strategies.
- Capitalize on opportunities based on measurements of each assessment of clients.
- Ensuring correct people are appointed into the field of work.
- Trade shows, Product Knowledge, Field planning, Admin reports, Meetings, Performance appraisal, Routine Management activities, Correction Actions, Develop S.O.P (Standard Operating Procedure), Source out strategic clients.
- Strong Operational strategic field planning based on Demographics.
- The Beverage Company, known previously as Little Green Beverages (FMCG): Largest Co-Packer for PepsiCo
- References: Steven Oliver -0829072695
- Reason for leaving: RETRENCHED DUE TO COVID
National Project Manager (Promotions/Brand Building – Main Focus on Townships and the Informal Trade)
Little Green Beverages
01.2014 - 01.2016
- Company Overview: FMCG
- Oversees the planning, implementation and tracking of specific short-term projects (as per KPI targets).
- Planning the project: defining the scope of the project in collaboration with senior management.
- Creating a detailed work plan, which identifies the sequence of activities needed to successfully complete the project.
- Determine resources (time, money, and equipment) required to complete the project.
- Develop the project schedule linking the plan & resources, determining the KPI objectives and measures for the project.
- Staffing the project: In consultation with the various managers and recruiters.
- Interviewing and selecting staff with the required skill-set.
- Ensuring that all project personnel are trained and tested, to ensure full understanding and competency.
- Implementing the project: Execute according to the project plan, develop forms & records to document project activities, set up files to ensure that all information is appropriately documented and secured.
- Monitor project and adjust, as necessary, to ensure the successful completion of the project.
- Establish a communication schedule to update stakeholders including appropriate staff in the organization on the progress of the project.
- Review the quality of work with the team on a regular basis to ensure that it meets the required project standards.
- Control of projects: Prepare financial reports and supporting documents for senior management, monitor and approve all budgeted project expenditures, monitor cash flow projections and report to senior management, ensure all financial records are up to date.
- Evaluate the project: Ensure that the project deliverables are completed on time, within budget and at the required level of quality.
- FMCG
- References: Vimal Gowan – (Director) - 0836288420
- Reason for leaving: STRATEGIC CHANGE WITHIN COMPANY - BEVCO BOUGHT COMPANY
Business Development Co-ordinator – Skin/Facial Care
Amka Products
01.2014 - 01.2015
- Company Overview: FMCG
- Responsible for driving business growth within the company.
- Developing a network of contacts to attract new clients, research new market opportunities and oversee growth projects, sales projections, forecasting revenue in line with projected income.
- Ensure that a professional training school and an operation in house manages the budget spend for the brand to achieve maximum R.O. I.
- To monitor its performance over time in terms of market share within salons in Gauteng.
- Analyzing the key drivers of strong & weak performance within the salons.
- FMCG
- References: Trevor Ponquett - GM Sales & Marketing Amka -0836288518
- Reason for leaving: RE-LOCATION
Brand Manager & Activation Manager
Amka Products
01.2003 - 01.2014
- Company Overview: FMCG
- Brand Manager: Oversee advertising, design, and events.
- Making sure that branding is consistent across all advertising campaigns.
- Using customer trend research to create strategies that will change how people perceive the brand.
- Managing Brands: Planning, implementing and managing marketing strategies to promote key brands and SKU’s; thereby; shaping the brand image, driving increased sales and contributing to the overall growth and success of the business.
- Activation Manager: Responsible for powering and driving the success of the brand across various channels and platforms.
- Developing innovative brand activation campaigns to boost/promote product brands, as well as new product launches.
- Brand Management: Brand History – Understanding brand history, how it is performed over the years in terms of market share, sales, and profitability.
- Analyse key drivers that of strong /weak performances.
- Maintain the brand history data up to date.
- Competitors: Develop an in-depth understanding of competitor’s strengths & weaknesses.
- Always acutely aware of their activities in the marketplace at any given time.
- Ownership: Act as the “Managing Director” of the brand.
- Take passionate ownership of every aspect of the brand performance e.g., sales, cost of goods, gross profit, BMI spending, product quality, presentation, stock availability etc.
- Brand Strategy: Have an in-depth understanding of the company brand strategy and being the major architect of the evolution of the strategy over time.
- Ensure that the brand strategy document is reviewed annually, with relevant members of senior management present at the review.
- New Product Launches: Responsible for conceptualizing, motivating, and managing the introduction of new products, line extensions and product improvements.
- Routine Brand Management Activities: These include regular monitoring of sales, Average selling pricing and BMI expenses verses budget, trade visits, customer liaison, sales force briefings, attendance at forecasting meetings, interaction with advertising agencies, promotional agencies and research, suppliers, Checking invoices, liaison with other departments on a wide range of issues pertinent to the brand.
- FMCG
- References: Sithembile Mfayela – Marketing Manager - 0788441678
- Reason for leaving: CHANGE IN STRATEGY
Assistant Brand Manager – Sof ‘n Free Facial Care/Haircare
Amka Products
01.2001 - 01.2003
- Coordinate with clients, sales staff, advertising executives and marketing specialist in developing brand image.
- Develop and implement brand-positioning strategies to garner maximum mileage through huge sales for branded products.
- To assist in functional responsibilities under taken by senior Brand Manager.
- Identify and analyse strengths, weaknesses, opportunities and threats within the market environment.
- Integrate strategy that fits into the National Promotional calendar, development of brand building ideas and worked with other business unit team members to execute the plans that meet the investment criteria.
- Develop research, NPD, Packaging design and PR in conjunction with Senior Brand Manager.
- Closely monitor and analyse sales volumes, market trends and competitive activity.
- Coordinate product management, cost reduction projects with internal and external resources to achieve results e.g. (product development, production planning, trade promotion, sales, market research, consultant and advertising).
- References: Mr. Ismail Kalla (Director) -0824927865
- Reason for leaving: FURTHER GROWTH AND EXPERIECE
SALES CAPTURER & OFFICE ADMINISTRATION
AMKA PRODUCTS
01.1997 - 01.2001
- Sales administrator.
- Run Newport International order system on SAP.
- Receiving and processing purchase orders.
- Issuing sales transaction invoices.
- Verifying orders, including customer’s personal information and payment details.
- Contacting customers by phone or e-mail to answer queries and obtain missing information.
- Maintaining and updating sales and customer records.
- Compiling monthly sales reports.
- Expediting orders through internal liaison.
- Directing feedback from relevant departments.
- Identifying new products to add to those on offer.
- Supporting the sales department with other administrative tasks, if requested.
- References: Paul Rischbieter (GM - Sof free) - 0824927864
- Reason for leaving: FURTHER GROWTH & EXPERIENCE
Area Sales Manager (Newport International)
Amka Products
01.1996 - 01.1997
- Responsible for a specific sales territory (Gauteng) developing sales programs that maximize sales from the assigned accounts.
- Serviced all departmental & chain stores.
- Maintaining and increasing sales of the brand products.
- Achieving the targets and goals set for your area.
- Establishing, maintaining and expanding customer base.
- Servicing the needs of the existing customers.
- Required strong communication skills, leadership skills.
- The ability to plan strategically and analytically.
- Effective people skills.
- Relationship building.
- Brand product knowledge Training.
- Managed consultants.
- Facilitate, co-ordinate in-store promotions.
- Administration & stock ordering.
- References: Paul Rischbieter (GM Sof free)-0824927864
- Reason for leaving: RE-STRATEGIES (NEW COMPANY)
Beauty Consultant for: Estee Lauder x 2 years /Flori Roberts x 2years/Clarins x 3years
Edgars
01.1990 - 01.1996
- Skilled Beauty Consultant makes recommendations to customers about makeup and beauty products meeting all on counter sales goals and providing superior customer service.
- Sell and give advice on the use of different cosmetic and skincare brands.
- Provided each client with a highly skilled and detailed, personalized service to help meet their beauty and health goals with the best products for their skin.
- Determine customers skin type, concerns, and style preferences and recommend products that fit their needs.
- Respond to customer questions and complaints, process sales and returns, and maintain a balanced cash register.
- Strong communication skills.
- A passion for skincare.
- Proven time Management.
- Extensive knowledge and up-to-date knowledge of beauty trends.
- Strong communication and interpersonal skills.
- References: Paulie -0824870455
- Reason for leaving: HEAD HUNTED BY AMKA PRODUCTS (RE-LOCATED TO GAUTENG)
Education
High School -
Girls Secondary School
Higher Certificate - Marketing Management
University of Cape Town
01.2017 - 12.2017
Brand Communication - undefined
Vega
01.2009 - 12.2009
Health Practitioner - undefined
Energy Kinesiology College
01.2022 - 12.2022
Consumption Marketing & Culture - undefined
University of London
01.2025 - 12.2025
Interests
Gyming
Nature
Beauty
Cooking
Music
Networking
Education
Girls Secondary School, 01/01/88, University of London, Consumption Marketing & Culture, 2025, Energy Kinesiology College, Health Practitioner, 2022, University of Cape Town, Marketing Management Higher Certificate, 2017, Vega, Brand Communication, 2009
Computer Skills - Software
- SAP, Basic
- MS Excel, Advanced
- MS Office, Advanced
- MS PowerPoint, Advanced
- Digital Media, Advanced
Criminal Offenses
None
Personal Information
- ID Number: 7212190005086
- Ethnicity: Indian
- Dependents: 2
- Health Status: Excellent
- Date of Birth: 12/19/72
- Gender: Female
- Nationality: South African
- Driving License: Code 8
- Marital Status: Married
Training
- 2012, Education Training Department Seta - Accredited Facilitator /Accredited Assessor - Accredited NQ4
- 2013, Education Department Seta - Business Management Leadership - Accredited NQ4
- 2007, CTU Training (Seta) - MS Excel/Excel Intermediate/Excel Advanced/MS Office/MS PowerPoint
- 2012, Unleashing creativity & innovation (Anton & Gavin)
- 1998, The Voice Clinic – Voice & Communication Skills
- 2010, International Society of Neuro-semantics - Unleashing Leadership
- 2008, DQS ISO 9001-2000 - Achievement certification
- 1995, Strategic Thinking skills for manager
- 1995, Certificate of Excellence for annual sales target for client counseling and sales for Flori Roberts skincare
- 1995, Certificate of Administration for Flori Roberts & Dermablend Cover system
- 1995, Nominated 1st place for achieving Certificate of Administration/Certificate of excellence in sales target.
Timeline
Consumption Marketing & Culture - undefined
University of London
01.2025 - 12.2025
Marketing Divisional Manager /Chocolate Division Brand Manager / Sales Manager (B2B/Chains)
Richester Foods
01.2023 - 01.2025
Health Practitioner - undefined
Energy Kinesiology College
01.2022 - 12.2022
Higher Certificate - Marketing Management
University of Cape Town
01.2017 - 12.2017
National Promotions Manager
The Bevco
01.2016 - 01.2019
National Project Manager (Promotions/Brand Building – Main Focus on Townships and the Informal Trade)
Little Green Beverages
01.2014 - 01.2016
Business Development Co-ordinator – Skin/Facial Care
Amka Products
01.2014 - 01.2015
Brand Communication - undefined
Vega
01.2009 - 12.2009
Brand Manager & Activation Manager
Amka Products
01.2003 - 01.2014
Assistant Brand Manager – Sof ‘n Free Facial Care/Haircare
Amka Products
01.2001 - 01.2003
SALES CAPTURER & OFFICE ADMINISTRATION
AMKA PRODUCTS
01.1997 - 01.2001
Area Sales Manager (Newport International)
Amka Products
01.1996 - 01.1997
Beauty Consultant for: Estee Lauder x 2 years /Flori Roberts x 2years/Clarins x 3years
Edgars
01.1990 - 01.1996
High School -
Girls Secondary School
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