Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
25
25
years of professional experience
Work History
Liquor Sales Manager
Kazang
Durban, South Africa
10.2025 - Current
Base Management Growth managed monthly-> 19 Million Rand's for the team
VAS and KP managed closely and are key deliverables to achieve monthly especially in VAS
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue- Base Growth-KP and VAS
New customer leads-identifying needs and offering appropriate services.
Built long-lasting client relationships through excellent customer service and consistent followups.
Coaching and mentoring
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
Compiled and analyzed data to determine approaches to improve sales and performance.
Sales Manager
ABInbev
Port Shepstone, South Africa
03.2019 - 08.2025
Increased sales revenue by developing and implementing effective sales strategies.
Led a successful sales team by providing motivational coaching and performance-based incentives.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Grew brand categories
Promoted 4 individuals
Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
Built relationships with customers and community to establish long-term business growth.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Sales Leader
ABInbev
Empangeni, South Africa
07.2015 - 02.2019
First and only team in South Africa to win a Gold Award
Implemented comprehensive forecasting methodologies to accurately predict future sales performance.
Achieved sales metrics consistently by creating SMART goals based on available sales data.
Collaborated with marketing teams to develop promotional materials, increasing brand visibility and awareness in targeted markets.
Created annual performance-based sales plans organized by sub-markets to drive consistent financial and sales growth company-wide.
PACV Implementation
Grew the base and KPI's by > 10%
Key Account Representative
ABInbev
Empangeni, South Africa
03.2017 - 05.2019
Established trust with clients through consistent follow-up on commitments made during meetings or calls and grew the team by 4% productivity at the time
Strengthened relationships with key clients by providing excellent customer service and timely communication.
Analyzed sales data to identify trends and opportunities for growth within the key account base.
Developed customized sales presentations tailored to the unique needs of each client, resulting in increased sales.
Won multiple awards including Presidents and Chairman
Won multiple brand and Key Account Incentives
Sales Representative
SAB
Empangeni, South Africa
08.2011 - 03.2019
Expanded customer base through cold calling, networking, and relationship building.
Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
Increased sales revenue by identifying and targeting high-potential accounts.
Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
Sales Representative
South African Breweries
Vryheid, South Africa
03.2001 - 02.2011
Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
Generated additional sales opportunities with upselling and cross-selling techniques.
Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
Called on over 200 customers and increased volume for that period