Gareth Schietekat
Liquor Sales Representative | Customer Engagement Specialist
Cape Town
Summary
Energetic and results-driven sales professional with a strong background in the liquor industry, specializing in on-consumption trade. Proven ability to exceed targets, build strategic relationships, and develop impactful brand activations. Highly skilled in client engagement, sales reporting, and cross-functional collaboration. Brings a blend of hands-on experience, marketing insight, and operational leadership to drive brand growth.
Overview
15
15
years of professional experience
2
2
Languages
Work History
Liquor Sales Representative – On-Consumption
Truman & Orange
01.2024 - Current
- - Manage a portfolio of On-Consumption clients across the northern suburbs of Cape Town, including pubs, clubs, and restaurants.
- - Often achieve monthly sales targets through strategic account management, relationship-building, and tailored promotional planning.
- - Partner directly with redistributor reps to identify gaps, optimise existing routes to market, and secure new customer listings.
- - Execute brand growth initiatives by developing and delivering customer-specific activations, including in-venue campaigns, incentives, and events.
- - Drive market performance by assisting outlets to evolve their offering through strategic support and insight into consumer behaviour.
- - Deliver weekly PowerPoint presentations to management summarising sales achievements, market activities, and campaign impact.
- - Collaborate on multi-week promotional campaigns, monitoring effectiveness and adjusting strategy as needed.
- - Use Microsoft Excel, Word, and PowerPoint for daily planning, reporting, and communication.
- - Stay informed on market trends, competitor activity, and customer needs to ensure proactive and relevant support.
- - Represent the company at industry events, tastings, and trade promotions to increase brand visibility and build long-term loyalty.
Sales Manager
Noon Gun Brewery
09.2023 - 12.2023
- - Expanded market reach by securing new on- and off-consumption accounts.
- - Built and maintained strong relationships with key accounts to ensure satisfaction and loyalty.
- - Developed and executed strategic sales plans in alignment with company objectives.
- - Delivered impactful marketing events and campaigns to drive brand growth.
- - Analyzed sales data to identify trends and present insights to management.
- - Managed accurate sales records and customer feedback tracking.
Sales Ambassador
Noon Gun Brewery
06.2022 - 09.2023
- - Managed a diverse portfolio of clients, including pubs, clubs, restaurants, and retail.
- - Acquired new on- and off-consumption clients and negotiated deals.
- - Delivered marketing support and customer service to promote long-term loyalty.
- - Executed brand activations and participated in events to drive awareness.
- - Regularly exceeded monthly sales targets and strengthened the company’s market presence.
Fitness Instructor / FOH
Ipic Gym & Ipic Play
11.2021 - 05.2022
- - Maintained a clean, safe fitness floor and play environment.
- - Assisted clients with workouts and onboarding new members.
- - Supported fun coaches, ensured service standards were met.
- - Managed daily cash-ups and maintained accurate records.
Customer Relationship Officer – Pubs, Clubs & Restaurants
Makro Montague Gardens
02.2019 - 04.2021
- - Managed customer relationships and sales within the hospitality sector.
- - Placed and coordinated stock orders and deliveries.
- - Achieved and surpassed sales targets through relationship-building and consistent service.
- - Addressed concerns promptly and built loyalty through responsive service.
Customer Relationship Officer – Schools Portfolio
Makro Montague Gardens
02.2018 - 02.2019
- - Built relationships with schools to drive consistent orders.
- - Promoted products during school visits and negotiated deals.
- - Managed accurate order placement and delivery tracking.
Outbound Call Agent (OCA)
Makro Montague Gardens
02.2017 - 01.2018
- - Maintained customer database and processed email orders.
- - Consistently reached and exceeded sales targets through outbound calling.
Site Manager
Fives Football Arena
06.2017 - 08.2017
- - Managed game schedules, team communication, and handled transactions.
- - Maintained league fixtures and ensured site operations ran smoothly.
Pub Manager
Fives Sport Pub
03.2014 - 06.2017
- - Scheduled staff, conducted stock takes, and handled cash-up procedures.
- - Managed stock ordering, ran the bar, and implemented marketing strategies.
- - Booked events to drive additional venue revenue.
Amusement and Recreation Attendant
FairPlay Games Inc
05.2016 - 11.2016
- - Set up and managed games at fairs across multiple US states.
- - Performed maintenance and managed game operations.
- - Collected and reconciled cash from multiple stations.
Front-End Supervisor
SVA Security Services – Makro Montague Gardens
09.2015 - 02.2016
- - Supervised end controllers and conducted floor patrols.
- - Escorted cashiers and ensured accurate reporting to Risk Manager.
Driver / Store Manager / Sales Rep
World Focus Packaging
05.2012 - 03.2014
- - Delivered stock, managed the warehouse, and coordinated deliveries.
- - Promoted to sales representative and acquired new business.
- - Maintained client relationships and ensured satisfaction.
Driver / Site Supervisor
Genlot Building Projects
12.2011 - 04.2012
- - Transported workers and materials to site.
- - Oversaw daily operations and maintained site productivity.
Detail Checker (Holiday Work)
SVA Security Services – Makro Montague Gardens
11.2010 - 12.2010
- - Checked stock against invoices to ensure accuracy of outgoing goods.
- - Supported the inventory control process during busy season.
Education
High School Diploma -
Milnerton High School
Cape Town, South Africa 04.2001 -
Skills
Sales & Marketing Strategy
Timeline
Liquor Sales Representative – On-Consumption
Truman & Orange
01.2024 - Current
Sales Manager
Noon Gun Brewery
09.2023 - 12.2023
Sales Ambassador
Noon Gun Brewery
06.2022 - 09.2023
Fitness Instructor / FOH
Ipic Gym & Ipic Play
11.2021 - 05.2022
Customer Relationship Officer – Pubs, Clubs & Restaurants
Makro Montague Gardens
02.2019 - 04.2021
Customer Relationship Officer – Schools Portfolio
Makro Montague Gardens
02.2018 - 02.2019
Site Manager
Fives Football Arena
06.2017 - 08.2017
Outbound Call Agent (OCA)
Makro Montague Gardens
02.2017 - 01.2018
Amusement and Recreation Attendant
FairPlay Games Inc
05.2016 - 11.2016
Front-End Supervisor
SVA Security Services – Makro Montague Gardens
09.2015 - 02.2016
Pub Manager
Fives Sport Pub
03.2014 - 06.2017
Driver / Store Manager / Sales Rep
World Focus Packaging
05.2012 - 03.2014
Driver / Site Supervisor
Genlot Building Projects
12.2011 - 04.2012
Detail Checker (Holiday Work)
SVA Security Services – Makro Montague Gardens
11.2010 - 12.2010
High School Diploma -
Milnerton High School
04.2001 -
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