Debbie Dick

• This job involves managing all of Epol horse feed sales out of Pretoria mill all over the country and also handling exports.
• I cover all regions in the country. Route to market and managing that the feed is costed efficiently to each area to be market related.
• I travel the country visiting resellers and direct customers. Handling the retail side as well as feeding recommendations to horse yards.
• My passion of horses has allowed me to combine this love while traveling and meeting amazing people and helping them with tailor making diets for them.
• I manage the equine social media pages by creating content. Writing articles, creating adverts and providing knowledge to the equine industry.
• I also handle the business side of pricing and dealing with mill (operational) staff and leading other sales people in the team.
• Increase sales revenue by developing and implementing effective sales strategies.
• Maintain relationships with customers and find new ones by identifying needs and offering appropriate services.
• Build long-lasting client relationships through excellent customer service and consistent followups.
• Analyze market trends to identify new business opportunities, leading to expansion into profitable territories.
• Organize regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Consistently met and exceeded quarterly sales targets through diligent effort and persistence in closing deals.
• Collaborate with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth. Working closely with marketing as equine is so specific I am responsible for ensuring the Epol equine brand is represented well in the industry.
• Elevate brand visibility, coordinating with marketing to launch successful promotional campaigns.
• Conduct comprehensive market research to identify new opportunities and trends.
• Spearhead launch of new products, conducting market research and guiding development team on customer needs.
• Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.

• I was responsible for sales in the KZN region of Spurwing horse feeds. Traveling to visit clients and resellers to promote and maintain sales. This was the start in my equine nutrition passion and helping horse clients feeding their horses.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
• Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
• Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
• Built lasting relationships with clients through outstanding customer service interactions.
• Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
• Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.

Worked for just over 9 years at this equine specific veterinary practice.

I am passionate about horses and this allowed me to learn in the veterinary field on treatments and care of horses.

Started at the practice with assisting with customer relationships and handling bad debts.

This position grew until I did all the billing for the practice.

Gathering horse ownership information from the clients to bill correctly.

Visiting clients to maintain healthy relationships.

Managing the vets calls etc.

• I rode work at the track from 1989 to 2017. In the ten years as an assistant trainer I rode work at track extensively and rode in multiple amateur races. In the later years I continued to ride at track before work as it was my passion.
• Monitored racehorse health and wellbeing through regular check-ups and preventative care measures, ensuring peak performance during races.
• Assisted in the management of daily stable operations, maintaining a clean and efficient work environment for both staff and horses.
• Implemented innovative exercise routines to enhance stamina, agility, and overall fitness of racehorses under my care.
• Contributed to a positive workplace atmosphere by connecting team members'' differing perspectives into an inclusive approach to problemsolving.