Caitlin Leih

- Brand development & strategy

- Communication & channel strategy

- Creative ideation & concept development

- Copywriting across all channels

- Product creation, development & launch

- A/B testing

- Client, team & project management

- Overseeing website design

- SEO copywriting

- Managing & directing video shoots

- Reviewing wireframing

- CRM strategy and content

- B2B communication

- Content optimization

- ROI expectation management

- Manage social media content creators

- Directing interviews

- Pitching

- Brief & manage editors, animators, art directors, developers and copywriters

- Ensure strategy and creative output line-up

- Ensure stakeholder satisfaction

- Manage client expectations

- Ensure sales goals are met

- Create and manage Gannt charts

- Product development

- Brand strategy

- Communication strategy

- Manage creative & digital teams

- Create sales funnels

- Wireframing & website development

- Directing shoots

- Long-term brand growth strategy development

- New business acquisition

- Concept creation

- Long and short form copy

- Product launch

- B2C & B2B copy

- Script development

- Shoot direction

- Website, blog, POS & print copy

- TVC production

- Technical writing

- Digital content creation

- Concept development

- TTL copywriting

- New business

- Client management

- Neuro-marketing

- Studio management

- Talent sourcing

- Sales funnels

- Cost estimate creation and recons

- Pitching

- Gannt chart creation

- Technical writing

- Directing shoots

- Business strategy

- Concept creation

- CMS management

- Radio, print, social, digital & website copy

- B2B & B2C communication

- Pitching

- Brand development

- Campaign development

- Digital strategy

- SEO copy

- Product development

- Website development

- Content optimization

- A/B testing

- Adapting content for new markets

- Overseeing visual & audio editing

- New business development

- Audio engineer management

- Studio management

- Briefing composers

- Client management

- Financial management

- Optimization of workflow

- Briefing

- Timeline creation

- Copywriting

- Negotiated talent

- Produced TVCs

- Produced digital content

- Produced radio spots

- Negotiated music rights

- Created new music briefs

- Organized international and local shoots

- Created estimates & recons

- Negotiated with production houses, recording studios, directors and post production facilities

- Managed clients during production process

- Scouted locations

- Arranged permits for locations

- Liaised between clients and creatives

- Liaised between creatives and directors

- Sourced talent

- Negotiated rollovers, cutdowns and new territories

- Ensured government approval of all material

- Trafficked projects from conception to completion

- Produced radio spots

- Produced cutdowns of existing material

- Negotiated music rights

- Assisted Head of Production

- Managed internal editors schedules

- Ensured deadlines were met

- Organized pre & post production meetings

- Negotiated talent

- Dispatched final material

- Managed audio production on TVCs

- Sought location permits locally and internationally

- Organized pilots, jets, helicopters & commercial planes

- Sought government approval for working with children and animals

- Briefed in client feedback

- Created schedules

- Created cost estimates

- Did the budget recons

- Managed internal editors & editing suites

- Managed internal TV producers' schedules

- Trafficked internal editing projects

- Negotiated with artist management

- Negotiated publishing & master music rights

- Negotiated rollovers & cutdowns

- Sought approvals for location usage

- Dispatched final material locally & internationally

- Negotiated equipment costs

- Organized all travel

- Assisted in print, radio and TV production

- Negotiated with suppliers

- Developed timelines

- Created budgets

- Created call sheets

- Scheduled talent & studio time

- Assisted wardrobe

- Assisted event planning

- Briefed editors

- Made coffee