Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Brilliant Makhathini

Brilliant Makhathini

Sales & Service Expert
Durban

Summary

- Dedicated and results-oriented Retail Sales Consultant with a proven track record of driving sales and enhancing customer experiences. Leverage market data and competitive insights to maximize profitability while providing top-notch service across various departments. Adept at building customer loyalty through consultative techniques, diligent attention to individual needs, and exceptional product knowledge. A reliable and flexible team player skilled in inventory management, product merchandising, and adapting to fast-paced environments to achieve company goals.


- Accomplished Retail Sales Consultant skilled at utilizing analytics and competitive insights to close sales and optimize product presentations. Expertise in engaging customers to understand their needs and providing tailored solutions that enhance the shopping experience. Known for a strong ability to step into various roles, maintain organized inventory, and support team goals. A tech-savvy innovator with a passion for continuous improvement, eager to leverage emerging tools to drive productivity and profitability.


- Reliable and upbeat Retail Consultant skilled in consultative sales, customer engagement, and merchandising. Proficient in payment processing, inventory management, and shipment processing with a strong work ethic. Dedicated to promoting customer loyalty and satisfaction while adapting to changing market needs. A hardworking team player with strong organizational skills and a passion for continuous improvement, ready to help the team achieve company goals.

Overview

21
21
years of professional experience
12
12
Certifications

Work History

Sales Service Consultant

Velociti
Durban
01.2005 - 04.2026

Sales & Customer Service Consultant

  • Communication & Sales Skills: Excellent verbal and written communication is a must. You need strong consultative selling skills to identify customer needs and confidently ask for the sale, while also being resilient enough to handle objections professionally .

    Customer & Tech Savvy: Applying a genuine customer service focus, building rapport and trust. And navigating Customer Relationship Management (CRM) software (like Salesforce or HubSpot) and other digital tools to accurately track customer interactions and performance .
  • Highly organized with excellent time management to prioritize calls and follow-ups.
  • Results-oriented and self-motivated person with a positive mindset for meeting daily, weekly, and monthly sales targets and KPIs .

Sales Consultant

  • Making calls to potential or existing customers
  • Generate new leads, follow up on inquiries, pitch products, set appointments
  • Cold calling, lead generation, follow-up on marketing campaigns, reactivating old accounts

Customer Service Consultant

  • Answering calls from customers interested in a product/service
  • Qualify leads, answer questions, close sales, upsell/cross-sell
  • Excellent communication skills, both verbal and written.
  • Skilled at working independently and collaboratively in a team environment.

Retail Sales Consultants

Vodacom4U Store
Durban
07.2025 - 08.2025
  • Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
  • Helped customers complete purchases, locate items, and join reward programs.
  • Enhanced customer loyalty by offering tailored solutions that met individual needs.
  • Stayed up-to-date on industry trends to better educate customers on new products and offerings.
  • Developed strong relationships with clients, leading to repeat business and increased referrals.
  • Resolved customer complaints promptly, maintaining a positive brand image.
  • Oversaw deposits, processed financial transactions and maintained inventory.
  • Assisted in visual merchandising efforts, creating appealing displays that attracted customers and boosted sales.
  • Provided accurate information about promotions, customer programs, and products, helping drive high customer retention.
  • Developed strong rapport with customers and created positive impression of business.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Performed cash, card, and check transactions to complete customer purchases.

Sales Consultant

TelVuka/Cell C
Durban
07.2024 - 06.2025
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Responded to telephone and in-person requests for information.
  • Provided sales and customer service assistance to walk-in traffic
  • Followed up with existing customers to provide additional support and address concerns.
  • Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.

Supervisor

Glenridge Church/The Station Events Space
Durban
01.2020 - 01.2023

Operations & Quality

  • Oversaw daily cafe operations to ensure smooth workflow and timely task completion
  • Ensured all food and drinks met high-quality standards with consistent service
  • Maintained a clean, presentable cafe in line with sanitation and hygiene regulations

Customer Service

  • Handled customer complaints effectively and resolved conflicts professionally
  • Used customer feedback to make improvements and increase customer retention

Operations & Quality

  • Oversaw daily cafe operations to ensure smooth workflow and timely task completion
  • Ensured all food and drinks met high-quality standards with consistent service
  • Maintained a clean, presentable cafe in line with sanitation and hygiene regulations

Customer Service

  • Handled customer complaints effectively and resolved conflicts professionally
  • Used customer feedback to make improvements and increase customer retention

Inventory & Supplies

  • Managed ordering of food ingredients, paper cups, and bathroom supplies
  • Communicated customer needs to supply chain and quality teams to improve capacity

Ordering & Stocking

- Order food ingredients, paper cups, and bathroom supplies before stock runs low

- Check delivery orders against invoices to ensure accuracy and quality

- Rotate stock using FIFO (First In, First Out) method to minimize waste

- Restock front-of-house and back-of-house supplies daily

Monitoring & Tracking

- Conduct weekly inventory counts to track usage and identify shrinkage

- Monitor par levels and adjust orders based on sales trends and seasonal demand

- Track slow-moving items and reduce orders to prevent overstocking

Vendor & Communication

- Communicate customer needs and demand patterns to supply chain teams

- Coordinate with quality teams to ensure ingredients meet standards

- Schedule deliveries to avoid peak service hours and storage issues

Organization & Efficiency

- Label and date all stored items for easy identification

- Maintain organized storage areas to improve accessibility and safety

- Dispose of expired or damaged items promptly and document waste

Cost Control

- Compare supplier prices regularly to ensure competitive costs

- Report any discrepancies or quality issues to vendors immediately

- Minimize waste by communicating stock levels to kitchen staff for menu planning

Food Preparation

- Prepared and cooked food for the daily menu

- Used ingredients creatively to make daily specials

Safety & Compliance

  • Maintained safety standards to prevent food-borne illnesses
  • Ensured all staff were familiar with health and safety regulations

Leadership & Teamwork

  • Applied leadership skills to maintain team efficiency and organize workflows
  • Facilitated communication between departments to align teams with company goals
  • Introduced quality control measures that improved operational efficiency
  • Managed ordering of food ingredients, paper cups, and bathroom supplies
  • Communicated customer needs to supply chain and quality teams to improve capacity

Food Preparation

  • Prepared and cooked food for the daily menu
  • Used ingredients creatively to make daily specials

Safety & Compliance

  • Maintained safety standards to prevent food-borne illnesses
  • Ensured all staff were familiar with health and safety regulations

Leadership & Teamwork

  • Applied leadership skills to maintain team efficiency and organize workflows
  • Facilitated communication between departments to align teams with company goals
  • Introduced quality control measures that improved operational efficiency

Barista

Glenridge Church/The Station Events Space
Durban
01.2018 - 01.2020
  • Setting up the store, check and order new stock, and record sales. Adhering to health and safety guidelines
  • Preparing and serving drinks and food, interacting with customers, and keeping the work area clean
  • Customer service
  • Answering questions about the menu and inform customers of specials
  • Ensuring that customer service stations are stocked.
  • Cleaned counters, machines, utensils, and seating areas daily.
  • Maintained a clean and organized workspace for optimal productivity and safety.
  • Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
  • Used POS system to accurately enter orders and process payments.
  • Learned every menu item's preparation and numerous off-label drinks to meet customer needs.

Personal Assistant

CellC
Durban
02.2016 - 12.2017
  • Time and daily management
  • Phone operator, notes taking, scheduling meetings, emailing
  • Writing proposals
  • Assisting clients and managing their accounts
  • Responded to emails and other correspondence to facilitate communication and enhance business processes.
  • Improved document management, established systematic filing system that accelerated information retrieval.

Sales Consultant

CellC
Durban
02.2013 - 11.2015

Sales Agent

  • Logging all calls, updating the CRM (Customer Relationship Management system), and setting follow-up tasks immediately.
  • Converting warm leads or cold lists into qualified prospects or sales.
  • CRM/System Troubleshooting: Fixing minor technical issues (headsets not working, software freezing) so the consultants don't lose selling time waiting for IT.

2ic

  • When a junior consultant gets stuck on a specific objection (e.g., "I'm not interested," "Email me something"), you provide them with the exact phrasing to use next time.
  • Pumping up the team after a rejection, running mini-competitions, and keeping energy levels high to prevent burnout.
  • Gathering data for the Team leader / Manager, tracking why people aren't selling (e.g., "We had 100 calls, but 80 were answering machines. We need a new list").

Team Leader, Sales Operations

Homemark
Durban
01.2010 - 01.2012
  • CRM admin, process mapping, cross-functional projects, reporting
  • Coaching, call listening, escalation handling, motivation
  • Coaching & Development: Conduct daily call listening and side-by-side coaching to improve sales techniques and objection handling.

    Real-Time Management: Monitor call queues, manage agent adherence, and ensure service levels are met.

    Motivation: Run contests/SPIFs to keep energy high in a repetitive environment.

    Escalations: Act as the first point of contact for complex customer issues agents cannot resolve.

    Reporting: Track team performance (conversion rates, AHT) and report daily results to upper management.
  • Established effective communication channels within the team, ensuring timely updates on market trends and competitor activities.
  • Conducted regular performance evaluations, identifying areas of improvement and adjusting training programs accordingly.

Consultant

Metonymy Telecommunications
Durban
02.2008 - 11.2009

Cellular Telesales Consultant

  • Persuasive pitching, handling objections, and building rapport quickly over the phone.

    Probing to understand customer usage (data, coverage) and matching them to the right plan/device.

    Expertise in phone specs, plan architecture, promotions, and competitor offerings.

    Navigating CRM and billing systems efficiently while talking to the customer.

    Soft Skills: Resilience to rejection, patience with confused customers, and adaptability to switch between calls.

    Integrity to clearly disclose contract terms and fees.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.

Education

Reunion Secondary School
Isipingo Rail, South Africa
01-2004

Skills

Customer service

Active listening skills

Critical thinking, communication, interpersonal, analytical, and soft skills Customer service

Coffee knowledge

Attention to detail

Teamwork

Multitasking

Cash management

Inventory control and emotional intelligence

Verbal and Written Communication skills with an ability to delegate

Flexible

Maintaining a Positive Attitude

Passionate and with diversity awareness

Problem Solving

Handling customer complaints

Retail sales

Cash register operation

POS system operations

Point of sale operation

Store operations

Certification

Barista

Timeline

Retail Sales Consultants

Vodacom4U Store
07.2025 - 08.2025

Sales Consultant

TelVuka/Cell C
07.2024 - 06.2025

Supervisor

Glenridge Church/The Station Events Space
01.2020 - 01.2023

Barista

Glenridge Church/The Station Events Space
01.2018 - 01.2020

Personal Assistant

CellC
02.2016 - 12.2017

Sales Consultant

CellC
02.2013 - 11.2015

Team Leader, Sales Operations

Homemark
01.2010 - 01.2012

Consultant

Metonymy Telecommunications
02.2008 - 11.2009

Sales Service Consultant

Velociti
01.2005 - 04.2026

Reunion Secondary School
Brilliant MakhathiniSales & Service Expert