Bonolo Tlhoaele
Johannesburg
Summary
A dynamic Content Specialist and storyteller with a passion for turning ideas into engaging brand experiences. I specialise in using strategic content marketing to strengthen brands, create meaningful audience connections, and bring brand voices to life across digital platforms. From compelling copy and social media campaigns to content strategy and editorial development, I combine creativity with a strategic mindset to deliver content that gets noticed and drives engagement. I thrive on collaboration, working with cross-functional teams to turn creative ideas into impactful campaigns.
Overview
10
10
years of professional experience
Work History
Content Specialist
BrightRock
01.2023 - Current
- Strengthened BrightRock's digital brand presence through content marketing across owned and social channels
- Produced platform-specific social copy for Instagram, X, Facebook, YouTube, LinkedIn, and TikTok, including executive LinkedIn content
- Played a key role in developing social media campaign concepts and content strategies with the brand team
- Shaped on-set content direction for social media campaign shoots
- Delivered copy for BrightRock's rugby sponsorship and broader consumer marketing campaigns
- Kept BrightRock's website and digital platforms current with timely content updates
- Built social media content plans with the social media manager to guide channel execution
- Proofread and published content from freelance writers to ensure high-quality blog standards
- Prepared stakeholder and supplier briefs to support content and campaign delivery
- Supported PR execution by coordinating administrative tasks for the Chief Reputation Officer and agency partners
- Contributed to BrightRock's content blog and client newsletter as part of the editorial team
Junior Copywriter
The Unlimited
05.2022 - 12.2022
- Created and improved customer service and sales scripts through writing, proofreading, and editing
- Tested scripts live to identify issues and refine messaging
- Raised script quality and consistency by reviewing and editing customer service and sales content
- Provided editing and proofreading support that strengthened internal business unit communications
- Produced copy for customer service communications
Communications intern
BMW Group South Africa
01.2021 - 01.2022
- Supported day-to-day communications delivery through administrative coordination
- Executed PR activities and supported media relations for product communications team, enhancing visibility
- Supported the planning and execution of media engagements and events
- Compiled media coverage and analytics reports to assess effectiveness of communications and PR initiatives
- Prepared backgrounders and press statements to support external communications
- Processed purchase orders in SAP SRM to support team operations
- Collaborated with suppliers and creative agencies to ensure timely progress of communications projects
Copywriter
Brandjam
08.2017 - 12.2020
- Managed social media content for clients across industries, delivering written, proofread, and edited copy
- Produced newsletters and blog articles for client content programs
- Researched client industries, products, and best practices to create relevant, informed content
- Managed client relationships and expectations across accounts
- Applied SEO keywords in social copy and newsletters to support discoverability
- Supported lead generation efforts through content and account activity
Freelance contributing writer
BMW Plant Rosslyn
02.2019 - 06.2019
- Wrote articles and feature stories highlighting plant developments and associate experiences
- Developed and contributed content for the BMW Plant Rosslyn Quarterly Newsletter
- Researched and identified relevant themes and topics to enhance newsletter content quality
- Transcribed interviews to create engaging newsletter content
Student job shadow experience
Flow Communications
08.2016 - 08.2016
- Supported the team with administrative coordination during job shadow experience
- Handled meeting minutes, office support tasks, and lead generation assistance
Education
Online short course in Media Planning
Red & Yellow Creative School of Businessss
Cape Town01-2024
Bachelor of Commerce (Bcom) Honours - Communication Management
University of Pretoria
Pretoria01-2017
Bachelor Of Commerce (Bcom) - Communication Management
University of Pretoria
01-2016
National Senior Certificate -
Iona Covent School
01-2013
Skills
- Advanced proficiency in Microsoft Office (MS Word, Excel, PowerPoint)
- Content planning & strategy
- Copywriting
- Brand storytelling
- Social media strategy
- Digital content management
- Creative campaign conceptualisation
- Content marketing
- SEO copywriting
- Editorial content development
- Copy editing & Proofreading
- Corporate communications
- Public relations
- Internal communications
- Executive communications
- Stakeholder management
- Content planning
- Creative direction
- Research & insights
- Media relations
- Project and campaign coordination
Custom
- Https://bonolot.wixsite.com/website
- Https://drive.google.com/drive/folders/1lCaTup8lCjgsaIeMtWBZYHWwL_IB_WvM?usp=sharing
Timeline
Content Specialist
BrightRock
01.2023 - Current
Junior Copywriter
The Unlimited
05.2022 - 12.2022
Communications intern
BMW Group South Africa
01.2021 - 01.2022
Freelance contributing writer
BMW Plant Rosslyn
02.2019 - 06.2019
Copywriter
Brandjam
08.2017 - 12.2020
Student job shadow experience
Flow Communications
08.2016 - 08.2016
Online short course in Media Planning
Red & Yellow Creative School of Businessss
Bachelor of Commerce (Bcom) Honours - Communication Management
University of Pretoria
Bachelor Of Commerce (Bcom) - Communication Management
University of Pretoria
National Senior Certificate -
Iona Covent School