ATLI MOTUKU
Commercial Brand & Marketing Specialist
Gauteng
Summary
Strategic Brand Manager with 8+ years’ experience in marketing, campaign execution, and brand building across corporate, tech, and lifestyle sectors. Proven ability to shape brand narratives, lead high-impact campaigns, and build platforms that resonate with both consumers and industry leaders. Adept at managing multi-brand portfolios, launching events, and driving commercial visibility through intentional strategy and creative excellence.
Overview
8
8
years of professional experience
Work History
Commercial Brand Manager
Uyandiswa Project Management Services & Vastly Sage
03.2025 - Current
- Drive the strategic direction and identity of two dynamic brands—one rooted in luxury empowerment (Vastly Sage), the other in corporate execution (Uyandiswa).
- Branded and executed the Zanzibar Retreat, uniting African leaders for a luxury-meets-strategy experience.
- Launched the Gentlemen’s Brunch, expanding Vastly Sage’s male audience with curated, purpose-led events.
- Leading rollout of the Vastly Sage Digital Hub, a member-focused platform for value exchange and growth.
- Repositioned Uyandiswa’s brand to reflect a premium, credible corporate identity; refined messaging and visuals across touchpoints.
- Support strategic communication to attract blue-chip clients and elevate executive visibility.
Freelance Brand Manager
Analytics X & Spaza Eats
07.2024 - 02.2025
- At Spaza Eats, led user acquisition campaigns, secured Eskort as a partner, and negotiated prime DStv ad placement to increase national brand visibility.
- Increased app downloads and onboarded merchants across categories.
- At Analytics X, developed B2B campaigns, managed event presence at expos, and optimized digital outreach across key markets.
- Oversaw marketing budgets and collaborated cross-functionally to align strategy and storytelling.
Digital Brand Manager / eCommerce Liaison
Nestlé Nutrition
10.2020 - 06.2024
- Led online sales campaigns, brand presence, and UX across e-commerce platforms.
- Coordinated cross-departmentally with CDT, KAMS, and eBusiness teams to deliver global-standard campaigns.
- Improved online revenue performance through brand storytelling and campaign optimization.
Junior Strategist
TBWA\South Africa
10.2017 - 09.2020
- Supported MTN, Nissan, and Standard Bank with content strategy, community engagement, and campaign activations.
- Delivered activations such as MTN Walk the Talk & Nissan Easter Festival; improved customer engagement through tactical planning.
Strategic Planning Intern
FCB Africa
04.2017 - 10.2017
Education
Bachelor of Arts - Strategic Brand Communication
Vega
Pretoria 05.2001 -
Skills
- Brand Strategy
- Campaign Execution
- Event Marketing
- eCommerce
- Strategic Partnerships
- Messaging & Creative Direction
- Budget Management
- Market Positioning
- Digital Marketing
- Stakeholder Engagement
Timeline
Commercial Brand Manager
Uyandiswa Project Management Services & Vastly Sage
03.2025 - Current
Freelance Brand Manager
Analytics X & Spaza Eats
07.2024 - 02.2025
Digital Brand Manager / eCommerce Liaison
Nestlé Nutrition
10.2020 - 06.2024
Junior Strategist
TBWA\South Africa
10.2017 - 09.2020
Strategic Planning Intern
FCB Africa
04.2017 - 10.2017
Bachelor of Arts - Strategic Brand Communication
Vega
05.2001 -
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