Asithandile Zibaya
Sandton
Summary
Innovative Marketing professional with 6+ years of experience delivering exceptional digital marketing campaigns, content and collateral based on established and innovative strategies and media planning. Results-oriented and collaborative professional bringing expertise in brand management and performance marketing. Detail-oriented team player with strong organizational skills and ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
17
17
years of professional experience
3
3
Certification
Work History
Performance Biddable Specialist
GroupM
06.2024 - Current
- Collaborate with cross-functional teams to achieve project goals on time and within budget.
- Strategic Social campaign implementation and campaign builds (keyword strategy and ad
copy). - Social campaign reporting - data ingestion accompanied by insights and recommendations.
- Social campaign budget management and tracking ensuring no over or under spends on
campaigns. - Social campaign optimizations using best practice and knowledge gained.
- Media planning within the digital marketing space.
- Strategic paid media marketing, analytics and campaign management (Google stack and Meta).
- Assist with insights & reporting on various campaigns.
- Attend certain key client meetings/agency meetings, virtually, to discuss project.
Digital Marketing Specialist
Wishpond
01.2022 - Current
- Generating leads, building brand awareness with an aim of increasing website traffic and sales.
- Communicating timely and reliably with existing clients via Zoom (video), Slack and or email on an ongoing basis to build strong and trusting B2B relationships.
- Embracing a client-first mentality to foster, maintain, and strengthen long term relationships with existing clients.
- Ensuring that clients are always using the ‘best’ Wishpond products or services for their current goals.
- Onboarding clients, creating Marketing Plans and presenting them to the clients.
- Planning and implementing studies to assess market conditions and evaluating results to enhance marketing campaigns.
- Creating engaging content, optimizing for specific platforms and intended audience through digital, web and social media strategies to align with client business goals.
- Client Services Management, Community Management, retaining clients, cross selling and upselling clients.
- Coaching and Mentoring 8 Junior Account Managers.
Marketing Manager
Goldstein Immigration Lawyers
06.2021 - 09.2022
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Social Media Management.
- Community Building and Management.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Continually maintained and improved company's reputation and positive image in markets served.
Virtual Customer Service Associate
Amazon
05.2020 - 02.2022
- Answering over 90 live online chats/calls daily giving quick answers and solving problems faster.
- Troubleshot and resolved online ordering issues and concerns to promote a seamless ordering process for customers.
- Client, Sellers, and Customer Services Management.
Service Consultant
Discovery
06.2021 - 01.2022
Lead Generation Specialist
Tyme Global Technologies Inc
08.2021 - 12.2021
Remote Customer Relations Specialist
Kandua
03.2019 - 12.2020
Customer Relations Manager
Buffalo City Metropolitan Municipality
01.2014 - 06.2018
Senior Administrator
Buffalo City Metropolitan Municipality
01.2012 - 12.2013
Cashier Supervisor
Buffalo City Metropolitan Municipality
12.2008 - 12.2011
Records Clerk
Buffalo City Metropolitan Municipality
11.2007 - 11.2008
Education
Fundamentals of Digital Marketing - Digital Marketing
IAB Europe
Brussels, Belgium12.2020
Diploma in Customer Service - Customer Service Management
Alison
Galway, Dublin12.2020
MDP: Business Management & Marketing - Business Management
University of KwaZulu Natal
Durban2016
Junior Bookkeeper - Bookkeeping To Trial Balance
Damelin College
East London, EC2014
Financial Administration - Finance
MSC Business College
East London, EC2007
Grade 12 - Business Studies
Accord Business Academy
East London, EC2006
Skills
- Performance Marketing on most digital platforms
- Media Planning, Social Media Marketing, Data and Analytics
- B2B Global Business relationship management and Strategic account development and management
- Digital marketing, Lead generation, PPC Ads (Shopify, FB/IG, TikTok, Pinterest, Email, Youtube, Bing, Amazon, Etsy, PPC - Google Search Ads, Google Performance Max, LP's)
- Staff management, Training Oversight, Coaching and mentoring
- Attention to detail, Analytical Thinking, Risk mitigation, Project Management
- Technologically savvy (Asana, Clickup, Click Funnels, Planhat, Pipedrive, Notion, Trello, Slack, Teams, Paradigm, SAP, Confluence, Excel, Google suite, Zendesk, Salesforce, Apollo, Hubspot, Wrike)
- Comfortable with video calls on any of these platforms: Skype, Zoom, Google Hangouts, Whatsapp
Certification
- Google Ads Search
- Advanced Google Analytics
- Inbound Marketing
Additional Information
Code 8 Drivers License with own reliable car.
References
Available upon request.
Timeline
Performance Biddable Specialist
GroupM
06.2024 - Current
Digital Marketing Specialist
Wishpond
01.2022 - Current
Lead Generation Specialist
Tyme Global Technologies Inc
08.2021 - 12.2021
Marketing Manager
Goldstein Immigration Lawyers
06.2021 - 09.2022
Service Consultant
Discovery
06.2021 - 01.2022
Virtual Customer Service Associate
Amazon
05.2020 - 02.2022
Remote Customer Relations Specialist
Kandua
03.2019 - 12.2020
Customer Relations Manager
Buffalo City Metropolitan Municipality
01.2014 - 06.2018
Senior Administrator
Buffalo City Metropolitan Municipality
01.2012 - 12.2013
Cashier Supervisor
Buffalo City Metropolitan Municipality
12.2008 - 12.2011
Records Clerk
Buffalo City Metropolitan Municipality
11.2007 - 11.2008
Fundamentals of Digital Marketing - Digital Marketing
IAB Europe
Diploma in Customer Service - Customer Service Management
Alison
MDP: Business Management & Marketing - Business Management
University of KwaZulu Natal
Junior Bookkeeper - Bookkeeping To Trial Balance
Damelin College
Financial Administration - Finance
MSC Business College
Grade 12 - Business Studies
Accord Business Academy
- Google Ads Search
- Advanced Google Analytics
- Inbound Marketing
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