Asithandile Zibaya
Marketing Specialist
Sandton,Johannesburg
Summary
Innovative Marketing professional with 6+ years of experience delivering exceptional digital marketing campaigns, content and collateral based on established and innovative strategies and media planning. Results-oriented and collaborative professional bringing expertise in brand management and performance marketing.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Performance Biddable Specialist
GroupM
Sandton, South Africa (Remote)
06.2024 - Current
- Collaborate with cross-functional teams to achieve project goals on time and within budget.
- Strategic Social campaign implementation and campaign builds (keyword strategy and ad
copy). - Social campaign reporting - data ingestion accompanied by insights and recommendations.
- Social campaign budget management and tracking ensuring no over or under spends on
campaigns. - Social campaign optimizations using best practice and knowledge gained.
- Media planning within the digital marketing space.
- Strategic paid media marketing, analytics and campaign management (Google stack and Meta).
- Assist with insights & reporting on various campaigns.
- Attend certain key client meetings/agency meetings, virtually, to discuss projects.
Digital Marketing Specialist
Wishpond
Vancouver, BC, Canada (Remote)
03.2022 - Current
- Generating leads, building brand awareness with an aim of increasing website traffic and sales through paid ads and organic efforts.
- Embracing a client-first mentality to foster, maintain, and strengthen long term relationships with existing clients.
- Onboarding clients, creating Marketing Plans and presenting them to the clients.
- Media Planning and implementing studies to assess market conditions and evaluating results to enhance marketing campaigns.
- Creating engaging content, optimizing for specific digital platforms and intended audience to align with business goals.
- Client Services Management, Community Management, retaining clients, cross selling and upselling clients.
- Coaching and Mentoring 8 Junior Account Managers.
Marketing Manager
Goldstein Immigration Lawyers
Los Angeles, United States (Remote)
06.2021 - 09.2022
- Created company brand messaging, email marketing, social media posts, copy writing, ad setup, management and optimizations.
- Boosted brand awareness and generated leads through paid ads and organic efforts while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Social Media Community Building and Management.
- Developed and executed marketing strategies, budgets and sales plans.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Virtual Customer Service Associate
Amazon
United Kindgom (Remote)
05.2020 - 02.2022
Service Consultant
Discovery
Sandton, Johannesburg (Remote)
06.2021 - 01.2022
Lead Generation Specialist
Tyme Global Technologies Inc
California, United States (Remote)
08.2021 - 12.2021
Remote Customer Relations Specialist
Kandua
Johannesburg, South Africa (Remote)
03.2019 - 12.2020
Customer Relations Manager
Buffalo City Metropolitan Municipality
East London, EC
01.2014 - 06.2018
Senior Administrator
Buffalo City Metropolitan Municipality
01.2012 - 12.2013
Cashier Supervisor
Buffalo City Metropolitan Municipality
11.2007 - 12.2011
Education
Fundamentals of Digital Marketing - Digital Marketing
IAB Europe
12.2020
Diploma in Customer Service - Customer Service Management
Alison
12.2020
MDP: Business Management & Marketing - Business Management
University of KwaZulu Natal
2016
Junior Bookkeeper - Bookkeeping To Trial Balance
Damelin College
2014
Financial Administration - Finance
MSC Business College
2007
Grade 12 - Business Studies
Accord Business Academy
2006
Skills
- Performance Marketing on most digital platforms
- Media Planning, Social Media Marketing, Data and Analytics
- B2B Global Business relationship management and Strategic account development and management
- Digital marketing, Lead generation, PPC Ads (Shopify, FB/IG, TikTok, Pinterest, Email, Youtube, Bing, Amazon, Etsy, PPC - Google Search Ads, Google Performance Max, LP's)
- Staff management, Training Oversight, Coaching and mentoring
- Attention to detail, Analytical Thinking, Risk mitigation, Project Management
- Technologically savvy (Asana, Clickup, Click Funnels, Planhat, Pipedrive, Notion, Trello, Slack, Teams, Paradigm, SAP, Confluence, Excel, Google suite, Zendesk, Salesforce, Apollo, Hubspot, Wrike)
- Comfortable with video calls on any of these platforms: Skype, Zoom, Google Hangouts, Whatsapp
- Google AdWords
- Digital Content Development
- Brand Strategy
- Channel Optimization
- Customer Relationship Management
- Social Commerce
- Team Leadership
- Search Engine Optimization Practices
- Competitor Review
- Administering Social Media Accounts
- Digital Sales Tracking
- Online Media Campaigns
- Social Media Content Creation
- Online Content Development
- Branding Campaigns
- Performance Evaluations
- Advertising Strategy
- Report Preparation
- Digital Marketing
- Keyword Research
- Data Analysis
- Pixel
Certification
- Google Ads Search
- Advanced Google Analytics
- Inbound Marketing
Additional Information
Code 8 Drivers License with own reliable car.
Work Preference
Work Location
RemoteHybridImportant To Me
Work-life balanceCareer advancementFlexible work hoursWork from home optionCompany CultureTimeline
Performance Biddable Specialist
GroupM
06.2024 - Current
Digital Marketing Specialist
Wishpond
03.2022 - Current
Lead Generation Specialist
Tyme Global Technologies Inc
08.2021 - 12.2021
Marketing Manager
Goldstein Immigration Lawyers
06.2021 - 09.2022
Service Consultant
Discovery
06.2021 - 01.2022
Virtual Customer Service Associate
Amazon
05.2020 - 02.2022
Remote Customer Relations Specialist
Kandua
03.2019 - 12.2020
Customer Relations Manager
Buffalo City Metropolitan Municipality
01.2014 - 06.2018
Senior Administrator
Buffalo City Metropolitan Municipality
01.2012 - 12.2013
Cashier Supervisor
Buffalo City Metropolitan Municipality
11.2007 - 12.2011
Fundamentals of Digital Marketing - Digital Marketing
IAB Europe
Diploma in Customer Service - Customer Service Management
Alison
MDP: Business Management & Marketing - Business Management
University of KwaZulu Natal
Junior Bookkeeper - Bookkeeping To Trial Balance
Damelin College
Financial Administration - Finance
MSC Business College
Grade 12 - Business Studies
Accord Business Academy
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