Summary
Overview
Work history
Education
Skills
Websites
LANGUAGE
Affiliations
Accomplishments
Certification
Timeline
Generic

Ashley Singh

Midrand,South Africa

Summary

Sales Channel Manager with extensive experience in inspiring teams and driving sales performance. Proven ability to deliver substantial revenue increases through strong leadership and effective communication. Skilled in strategic planning and execution, with a focus on understanding customer needs and building lasting relationships. Over 20 years of experience in achieving business objectives through detail-oriented and organized approaches.

Overview

19
19
years of professional experience
16112
16112
years of post-secondary education
1
1
Certification

Work history

Sales Manager: Retail Branded Channels (CBU)

Vodacom - Branded Channels (CBU)
Midrand, Gauteng
2019.06 - 2026.02
  • Cultivated strong partnerships with internal and external stakeholders for aligned contractual agreements.
  • Executed sales and marketing strategies, enhancing retail channel performance through accurate forecasting.
  • Identified growth opportunities in retail channels, achieving commercial KPIs.
  • Increased sales and profitability via targeted incentive programmes.
  • Collaborated with teams to negotiate advantageous retail channel agreements.
  • Delivered comprehensive training on Financial Services products to retail employees.
  • Maintained sufficient device supply while expanding sales beyond traditional settings.
  • Conducted thorough market research to support franchisee and dealer business growth.
  • Achieved increased customer satisfaction by implementing innovative sales strategies.
  • Guided team members on best practices in upselling and cross-selling techniques, leading to an enhanced customer value proposition.
  • Enhanced market penetration with effective territory management.
  • Drove revenue growth by identifying and capitalising on emerging market trends.
  • Improved bottom-line results with meticulous budget control.
  • Conducted detailed market analysis to identify new opportunities.
  • Sculpted a high-performing sales culture through regular motivation sessions and reward schemes.
  • Forged strategic partnerships with stakeholders for profitable outcomes.
  • Developed robust client relationships for improved business growth.
  • Streamlined sales processes to enhance team productivity.
  • Managed key accounts, resulting in consistent revenue generation.
  • Analysed sales reports to identify trends and update strategies.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Developed marketing plans to support department strategies.
  • Customized promotional strategies to meet the needs of different clients, products, and services.
  • Defined business strategies and roadmaps to drive performance across sales, promotions, and marketing departments.
  • Conducted regular market assessments to stay current on trends and maintain readiness for changes.
  • Used multi-source data to determine sales and delivery terms for products and services.
  • Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.

Specialist: Lead Management

Vodacom - Branded Channels (CBU)
Midrand, Gauteng
2016.04 - 2019.05
  • Executed daily canvassing initiatives, driving customer acquisition at Vodacom retail locations.
  • Developed innovative strategies to enhance market presence and expand customer base.
  • Guided customers through the OMNI Channel Sales Journey with appointment booking and the Retail App.
  • Utilised the Pre-scoring Canvass Tool to maximise sales potential and resolve inquiries.
  • Conducted regular trade visits for staff education on best practices.
  • Established strong relationships with manufacturers to negotiate profitable deals.
  • Collaborated with national and regional teams to achieve strategic objectives effectively.
  • Optimised resource allocation for improved operational efficiency.
  • Analysed complex datasets to enhance decision-making processes.
  • Facilitated training sessions to improve staff skills and competencies.
  • Optimised resource allocation for maximised operational efficiency.
  • Enhanced product quality to exceed customer expectations.
  • Analysed complex datasets for improved decision-making processes.
  • Improved workflow efficiency with thorough process analysis.
  • Led training sessions for staff skill improvement.
  • Managed high-risk projects, ensuring safety compliance at all times.
  • Facilitated productive team meetings, fostering a collaborative work environment.
  • Implemented data security measures to protect sensitive information.
  • Maintained excellent market and trend awareness to meet customer demand.
  • Built productive client networks to maximise sales and marketing possibilities.
  • Devised annual business plans to grow reach and profit.
  • Led motivated staff to achieve postpaid, upgrades, and prepaid targets.
  • Generated high-quality leads consistently, optimising the company's potential revenue stream.
  • Developed innovative marketing plans for improved brand visibility.
  • Enhanced lead generation by implementing efficient strategies.

Specialist: Retail Operations

Vodacom - Branded Channels (CBU)
Midrand, Gauteng
2013.11 - 2016.03
  • Monitored and managed operational performance in Franchise and 4U Vodacom Stores through regular meetings and hands-on support.
  • Analyzed monthly income statements to assess financial performance and identify profitability and loss points.
  • Conducted reviews with franchises and dealer groups to identify gaps and develop action plans for performance improvement.
  • Performed comprehensive analyses of franchise business factors, including training needs and marketing strategies.
  • Collaborated with stakeholders to implement global retail deliverables while ensuring compliance with best practices.
  • Leveraged data analysis and market research to highlight opportunities for enhancing customer experience.
  • Ensured adherence to operational guidelines at store level to maintain consistent standards.
  • Maintained up-to-date industry knowledge through continuous professional development.
  • Executed marketing strategies to promote Vodacom Shops and fulfil brand promises.
  • Optimised resource allocation for maximised operational efficiency.
  • Collaborated effectively with cross-functional teams for successful project completion.
  • Resolved technical issues promptly, enhancing overall system performance.
  • Led training sessions for staff skill improvement.
  • Mentored employees to maximise development potential.
  • Made sure contractual obligations were met ahead of agreed service delivery.

Consultant

Vodacom World - Walk In Customer Care
Midrand, Gauteng
2006.11 - 2007.02
  • Delivered exceptional customer service by managing contract upgrades, migrations, and SIM swaps.
  • Advised customers on phone insurance options and post-paid sales opportunities.
  • Facilitated the onboarding of Red Retail Store for Vodacom from Vodafone.
  • Liaised closely with clients throughout the consulting process to ensure their satisfaction at every stage.
  • Identified areas for improvement in corporate structure, enhancing overall efficiency.
  • Recommended improvements on business processes for optimised performance and profitability.
  • Highlighted undetected organisational needs to improve business performance.
  • Encouraged the development of clear objectives and action plans.
  • Provided technical support to troubleshoot network issues and manage number portability.
  • Offered insights on value-added services to improve customer satisfaction.
  • Optimised processes for contract upgrades and SIM support.
  • Enhanced communication channels through regular updates on company policies and promotions.
  • Improved customer satisfaction by effectively handling complaints and inquiries.
  • Facilitated customer loyalty programmes to enhance customer retention.
  • Maintained up-to-date knowledge, resulting in effective product promotion.
  • Contributed towards achieving store targets whilst ensuring adherence to service standards.
  • Assisted customers in making informed decisions by providing detailed product information.
  • Resolved customer issues effectively, using strong interpersonal skills and conflict resolution techniques.
  • Managed high-volume customer queries simultaneously through effective multitasking.
  • Assisted customers with product complaints, logging issues for investigation, and providing replacement items.
  • Asked probing questions of clients to understand needs and identify actionable requirements.
  • Employed active listening and product expertise to resolve inbound queries successfully.
  • Built positive customer rapport through friendly, professional communication.
  • Followed up on customer queries to check provided solutions met expectations.
  • Advised clients of products and services and sold additional offerings to increase sales numbers.

Education

Master of Business Administration (MBA) - NQF9

Henley Business School
Greenlands, UK
2020.01 - 2023.04

Certificate of Higher Education - Financial Technology (FinTech)

Harvard University VPAL
Gauteng
2024.03 - 2024.05

Certificate of Higher Education - Self-Leadership Programme (SLP)

Thinking Fusion Africa
Gauteng

Certificate of Higher Education - Programme in Commercial Acumen & Telecommunications (PCAT)

North-West University
Gauteng

Certificate of Higher Education - E Marketing (Digital)

AAA School of Advertising
Gauteng

Certificate of Higher Education - Digital Media Marketing (Specialization)

AAA School of Advertising
Randburg

Diploma of Higher Education - Computerized Project Management

Damelin
Randburg

Diploma of Higher Education - Vodacom young achievers' program in mobile

University of Witwatersrand
Gauteng

Certificate of Higher Education - Telecommunications (NQF7)

Oval International College
Kwa Zulu Natal

Certificate of Higher Education - Matric

Chatsworth Secondary School
Durban, KwaZulu-Natal

Skills

  • Sales and marketing acumen
  • Analytical thinking
  • Communication proficiency
  • Digital literacy
  • Decision-making abilities
  • Persuasive negotiation
  • Assertive leadership
  • Business development aptitude
  • Competitor analysis
  • Lead generation techniques
  • Crisis handling
  • Competitive intelligence
  • Critical evaluation
  • Relationship Management
  • Strategic planning
  • Account management
  • Ethical decision making
  • Communication finesse
  • Resilience under pressure
  • Decision-Making authority

Websites

LANGUAGE

English
Fluent
Hindi
Beginner

Affiliations

  • Surf Fishing
  • Building Sports Cars
  • Painting and Graphic Designing
  • Nature Drives with family

Accomplishments

    I have received many performance awards in my tenure with Vodacom. The one that stands out the most is the award for finding a loophole in the system in 2019, which saved the company more than 260 million Rands.

Certification

Code 10 Drivers License

Timeline

Certificate of Higher Education - Financial Technology (FinTech)

Harvard University VPAL
2024.03 - 2024.05

Master of Business Administration (MBA) - NQF9

Henley Business School
2020.01 - 2023.04

Sales Manager: Retail Branded Channels (CBU)

Vodacom - Branded Channels (CBU)
2019.06 - 2026.02

Specialist: Lead Management

Vodacom - Branded Channels (CBU)
2016.04 - 2019.05

Specialist: Retail Operations

Vodacom - Branded Channels (CBU)
2013.11 - 2016.03

Consultant

Vodacom World - Walk In Customer Care
2006.11 - 2007.02

Certificate of Higher Education - Self-Leadership Programme (SLP)

Thinking Fusion Africa

Certificate of Higher Education - Programme in Commercial Acumen & Telecommunications (PCAT)

North-West University

Certificate of Higher Education - E Marketing (Digital)

AAA School of Advertising

Certificate of Higher Education - Digital Media Marketing (Specialization)

AAA School of Advertising

Diploma of Higher Education - Computerized Project Management

Damelin

Diploma of Higher Education - Vodacom young achievers' program in mobile

University of Witwatersrand

Certificate of Higher Education - Telecommunications (NQF7)

Oval International College

Certificate of Higher Education - Matric

Chatsworth Secondary School
Ashley Singh